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Pricing
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Resources HubPlaybooks to grow retention
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Ecommerce BenchmarksRetention, CLV and conversion data by industry
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Free ToolsCalculators and generators for ecommerce
Tea Drops

How Tea Drops halved its loyalty costs by moving 200k+ members from Yotpo to Mage

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Free Tools

Free tools for ecommerce operators.

Calculators and generators for the numbers you run a store on: margins, marketplace fees, ad performance, and the odd barcode. All free, no signup, no email required.

Pricing & Margins

Markup CalculatorConvert between cost, markup, margin, and selling price.Profit Margin CalculatorEnter cost and selling price to see profit per item and your margin.Percent Off CalculatorWork out any discount, the amount saved, and the final price.Sales Tax CalculatorAdd sales tax to a subtotal, or strip it back out of a total.Break-Even Point CalculatorFind how many units you must sell to cover your fixed costs.

Marketplace Fees

Shopify Fee CalculatorSee exactly what Shopify takes per sale across every plan and payment method.Square Fee CalculatorCalculate Square processing fees for in-person and online sales.Etsy Fee CalculatorAdd up listing, transaction, and payment fees to find your profit.PayPal Fee CalculatorWork out PayPal goods & services fees and what actually lands in your account.Amazon FBA Fee CalculatorEstimate referral and fulfilment fees to find your FBA margin.

Marketing & Ads

Klaviyo Pricing CalculatorEstimate your Klaviyo bill from active profiles, email sends and SMS credits.ROAS CalculatorMeasure return on ad spend and the break-even ROAS you need to profit.CPM CalculatorWork out cost per thousand impressions, or the spend to reach them.Conversion Rate CalculatorTurn visitors and conversions into a conversion rate instantly.CTR CalculatorCalculate click-through rate from impressions and clicks.CPA CalculatorFind your cost per acquisition and what it implies for margin.

Loyalty & Retention

Loyalty Program ROI CalculatorEstimate the revenue and profit a loyalty and referral program could add to your store.Punch Card Template GeneratorDesign and print a free loyalty punch card for your store in seconds.Gift Certificate Template GeneratorCreate a branded, printable gift certificate with your own amount and expiry.Customer Lifetime Value (CLV) CalculatorWork out what the average customer is worth over the whole relationship.Customer Acquisition Cost (CAC) CalculatorAdd up your marketing and sales spend to see what each new customer costs.Google Review CalculatorWork out how many 5-star reviews you need to lift your star rating.Net Promoter Score (NPS) CalculatorTurn promoters, passives and detractors into an NPS score and breakdown.Churn Rate CalculatorMeasure the share of customers lost over a period, and your retention rate.Average Order Value (AOV) CalculatorDivide revenue by orders to see what customers spend per purchase.

Store Operations

SKU GeneratorBuild a clean, consistent SKU scheme for your whole catalogue.Barcode GeneratorGenerate and download UPC, EAN, and Code 128 barcodes for free.