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How Tea Drops cut their loyalty costs 50% and migrated 200k+ members to Mage

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Loyalty & RetentionSep 15, 2026

One-Sided vs Double-Sided Referral Rewards: Which Converts Better?

Imagine your report shows plenty of referral shares, a few friend sign-ups, and almost no completed first orders. The referral reward structure is doing one job, generating interest, while failing at the next one, getting a new customer to buy.

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Guides, comparisons and product updates from the Mage team.

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The BFCM Second Purchase Playbook: How to Turn Black Friday Buyers Into Repeat Customers

Sep 15, 2026

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7 Shopify Brands Using Store Credit for Loyalty in 2026

Sep 15, 2026

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The 11 Loyalty Emails Every Shopify Brand Should Be Sending (Free Templates)

Sep 15, 2026

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Ecommerce Referral Program Benchmarks: Share Rates, Conversion, and What Good Looks Like

Sep 13, 2026

Guide to migrating Smile.io points into a store credit loyalty program

How to Migrate From Smile.io Points to a Store Credit Loyalty Program

Sep 13, 2026

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B2B vs DTC Loyalty Programs: What Changes and What Does Not

Sep 12, 2026

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Why B2B Buyers Churn (And What Actually Keeps Them)

Sep 11, 2026

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Loyalty Points vs Store Credit: Which Is Right for Your Shopify Brand?

Sep 10, 2026

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How to Build a B2B Loyalty Program on Shopify

Sep 10, 2026

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Cost Per Retained Customer: The Metric That Should Sit Next to CAC

Sep 9, 2026

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How to Budget for a Loyalty Program (And What to Expect in Year One)

Sep 8, 2026

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Discounts vs Points: Which Actually Costs You More Margin?

Sep 7, 2026