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Loyalty & RetentionSep 26, 2026

How Many VIP Tiers Should Your Loyalty Program Have?

A VIP tier program groups loyalty members into levels based on the behavior your brand values, such as spend, orders, or points earned. If you are asking **how many tiers should a loyalty program have**, start with customer behavior and benefit economics, not a competitor’s benefits table.

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Guides, comparisons and product updates from the Mage team.

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