The Self-Care Club is the free rewards program of Summer Fridays, the skincare and lip care brand. Members get 20 points for creating an account, earn 1 point for every $1 spent on SummerFridays.com, and redeem 100 points for $5 off, which is 5% back at the base rate (our arithmetic). Three tiers, Self-Care Mode, Vacation Mode and Golden Hour Mode, start at $0, $200 and $400 of spending in a year and raise the earn rate to 1.25 and 1.5 points per $1. Points expire after 365 days without earning or redeeming any.
Last checked on 28 October 2026 against Summer Fridays' Self-Care Club & Rewards page, its referral FAQ and its free standard shipping terms, for the US store in US dollars. The program's rules are published on the Self-Care Club page itself, and the site's Terms of Service (last updated 3 January 2025) don't mention it.
This guide is written by Graeme, co-founder of Mage, a loyalty and customer accounts platform for Shopify.
Summer Fridays Self-Care Club at a glance
| Feature | Details |
|---|---|
| Cost to join | Free, with no extra cost to earn or redeem |
| Where it applies | The US store, SummerFridays.com, in US dollars |
| Sign-up bonus | 20 points for creating an account |
| Points per $1 | 1 at Self-Care Mode, 1.25 at Vacation Mode, 1.5 at Golden Hour Mode |
| What a point is worth | $0.05: 100 points are $5 off, 200 are $10 off and 500 are $25 off (5% back at Self-Care Mode, 6.25% at Vacation Mode, 7.5% at Golden Hour Mode, our arithmetic) |
| Tiers | Self-Care Mode (free), Vacation Mode ($200 in 365 days), Golden Hour Mode ($400 in 365 days) |
| Other ways to earn | In-store receipts, SMS and email sign-up, product reviews, referrals, birthday gift |
| When points arrive | 30 days after a successful order |
| Expiry | After 365 days of inactivity (no points earned or redeemed) |
How to join the Self-Care Club
You join with a free Summer Fridays account: choose Join Now on the Self-Care Club page, then sign in or create an account. Membership costs nothing, and creating the account earns 20 points. Signing up means accepting the site's Terms of Service and Privacy Policy.
A shopper who has ordered on SummerFridays.com in the last year probably has points already. The balance appears once you verify your email address and set up your loyalty account. After that, your balance shows on your account page and on the Rewards page while you're signed in. On desktop, Rewards sits in the left-hand menu of your account, and on mobile it is under the My Orders dropdown.
How you earn points
| Action | Points | Conditions |
|---|---|---|
| Create an account | 20 | Once, on joining |
| Order on SummerFridays.com | 1 per $1 (1.25 at Vacation Mode, 1.5 at Golden Hour Mode) | Successful orders only, posted after 30 days |
| Upload a receipt from an in-store purchase | 1 per $1 | Authorized retailers, within 30 days of purchase |
| Subscribe to SMS | 5 | |
| Subscribe to emails | 5 | |
| Post a product review | 5 | |
| Refer a friend | 200 ($10) | Friend's first order, can take up to 60 days |
| Birthday | A surprise free product | Available at every tier |
Points from an order arrive 30 days later. An order placed on 1 January shows up in the account on 1 February. Returned, refunded and cancelled orders don't earn points, and orders placed with a gift card aren't eligible. A successful order means any verified order from SummerFridays.com.
Points from in-store purchases
Summer Fridays sells through authorized retailers, and purchases there earn points too. Upload the receipt in the Ways to Earn Points section within 30 days of buying. The team reviews it and replies by email within 72 hours, Monday to Friday, and an automated email confirms approval. The store details, date and timestamp, and line items must be legible, and an unclear photo can be rejected and need to be re-uploaded. The receipt tile shows a flat 1 point per $1.
Referrals
Each successful referral earns the member $10 in points, which is 200 points, and gives the friend $10 off a first order of $35 or more. The offer is only for new customers. A member enters a friend's email address and Summer Fridays sends the friend their first-time offer. The member's points arrive once the friend places a successful order, and it can take up to 60 days, so that the order is received and no returns or refunds are submitted. Self-referrals, fake email addresses and circular referrals count as fraud, and so does selling points. Summer Fridays has a zero tolerance policy: the account is deactivated and the member is blocked from the program indefinitely.
What Summer Fridays points are worth
Redemption is fixed at three sizes, and the rate is the same across all of them: 5 cents a point.
| Points | Reward |
|---|---|
| 100 | $5 off |
| 200 | $10 off |
| 500 | $25 off |
That makes the program's earning rates easy to turn into a return on spending (our arithmetic):
| Tier | Points per $1 | Return per $1 | Spend for each $5 reward |
|---|---|---|---|
| Self-Care Mode | 1 | 5.0% | $100 |
| Vacation Mode | 1.25 | 6.25% | $80 |
| Golden Hour Mode | 1.5 | 7.5% | $66.67 |
The sign-up bonus of 20 points is worth $1, and a review or an SMS or email sign-up is worth 25 cents each. A referral is the biggest single action: 200 points, the same $10 Summer Fridays offers the friend. Points can't be bought, so every point comes from an order, a receipt or one of the actions above.
How to redeem points
Redeeming is a three step job: click Redeem My Points on the Rewards page or in My Account, pick a reward, then copy the code and paste it at checkout on SummerFridays.com. Once a member has enough points, the discount can also be applied from the checkout itself. The $5, $10 and $25 rewards are the three sizes published, and a member needs at least 100 points to start.
Tiers and perks
| Self-Care Mode | Vacation Mode | Golden Hour Mode | |
|---|---|---|---|
| Annual spend | Free to join | $200 in 365 days | $400 in 365 days |
| Points per $1 | 1 | 1.25 | 1.5 |
| Free standard shipping | Orders $35+ | Orders $25+ | All orders |
| Entry gift | 10% off | 15% off | 20% off |
| Early access to sales and new products | Yes | Yes | Yes |
| Birthday gift | Yes | Yes | Yes |
| Exclusive annual gift | No | No | Yes |
Self-Care Mode comes with a free account. The other two tiers depend on annual spend on SummerFridays.com: at $200 within 365 days a member moves up to Vacation Mode automatically and receives an email with a 15% off coupon, and at $400 within 365 days the member moves to Golden Hour Mode and gets an email with a 20% off coupon. After a qualifying purchase it can take up to 30 days to move up.
A tier lasts 365 days from the day it is reached. A member who reaches a threshold on 3 March 2024 stays in that tier until 2 March 2025, provided they spend the required minimum again in the following annual period to remain in it. Tiers are based on a rolling 365 days of spend, not a calendar year.
Free standard shipping is a US perk: it applies to standard shipping on SummerFridays.com only, expedited shipping costs extra, and the offer isn't valid on previous purchases.
The fine print
- Points expire after 365 days of inactivity. Inactivity means the account hasn't earned or redeemed any points in that time. Any earning or redeeming keeps the account active.
- Orders must be successful to earn. Returned, refunded and cancelled orders don't earn points, and orders placed with a gift card aren't eligible.
- Points arrive 30 days after an order, and referral points can take up to 60.
- A tier is held for 365 days and has to be won again with the same spend over the next year.
- Points can't be bought and selling them is fraud.
- Summer Fridays can deactivate a loyalty account for suspected fraud, including circular and fake referrals, and block the member from the program indefinitely.
- The referral offer is for new customers, and the friend's discount needs a first order of $35 or more.
What stands out about the Self-Care Club
The base rate is the headline. One point per $1 and 100 points for $5 is a clean 5% back before tiers, and it's the same for every redemption size, so nobody has to find the best-value reward. The tiers then add a smaller step each, lifting the return to 6.25% and 7.5% (our arithmetic). The structure keeps the program easy to explain in one line, which is what a shopper actually remembers.
Shipping carries the tier ladder. Earn rates move only a quarter of a point per tier, but free shipping changes at every step: $35 at Self-Care Mode, $25 at Vacation Mode and every order at Golden Hour Mode. That perk is something members feel on each order, in a way a small points multiplier isn't.
Receipts connect retail shoppers to the website. Summer Fridays sells through authorized retailers, and the receipt upload gives a shopper who buys there a reason to create an account and keep coming back to the brand's own site. It also earns the flat 1 point per $1, so retail spend adds to the balance without raising the tier multiplier.
Delay is built in. Points post 30 days after an order and up to 60 days after a referral, and returned, refunded and cancelled orders earn nothing, so the points a member sees have already survived the return window. The cost is that a reward feels slow.
What members should know going in:
- Points aren't instant. An order's points land 30 days later, and a tier upgrade can take up to 30 days after the qualifying purchase.
- Redemption comes in three sizes. Rewards start at 100 points for $5 and top out at 500 points for $25.
- Tiers reset each year. A tier lasts 365 days, and keeping it takes fresh spend, so a regular shopper has to keep spending at the same pace.
- Receipt points are reviewed by hand. Expect up to 72 hours on weekdays, and keep the receipt legible.
Is the Self-Care Club worth joining?
If you buy Summer Fridays at all, yes: the account is free, creating it earns 20 points, and the base rate returns 5%. An occasional shopper should know that a point is only useful at 100 points, which takes $100 of spending, and that points expire after a year of doing nothing. A regular shopper who spends $200 in a year gets 1.25 points per $1, a lower shipping threshold and a 15% coupon, and at $400 the coupon is 20% with free shipping on every order, so it's worth tracking the spend over a rolling year. A shopper who buys Summer Fridays at a retailer should upload receipts within 30 days of buying, since that is the only way those purchases count. Anyone with friends who haven't tried the brand can pick up $10 in points for each first order.
What Shopify brands can learn from the Self-Care Club
The Self-Care Club is a small, easy to read program, and several of its mechanics carry over to a Shopify brand:
- Make the exchange rate one sentence. "1 point per $1, 100 points for $5" lets a shopper do the sum without a table. Pick a rate that gives a round return and publish it beside the earning rules. Mage lets you set earning rates, fixed-amount rewards and flexible rewards that let customers slide points against a value range.
- Use shipping as a tier perk. A shipping threshold that drops with each tier is a perk shoppers use on every order. In Mage, VIP tiers can carry points multipliers such as 1.5x, tier-specific discounts, early access and upgraded shipping at checkout.
- Run tiers on a rolling year. Spend over the last 365 days keeps a tier tied to current behaviour and avoids the January reset. In Mage, VIP tier progress can run on a rolling year, a calendar year or lifetime, and status can be protected for twelve months after it is earned.
- Bring retail purchases into the program. If you sell through stockists, let a receipt earn points. In Mage, receipt scanning on higher plans lets customers submit a receipt from a stockist or pop-up and earn points, with built-in fraud detection.
- Pay for referrals in points and delay them. Giving the advocate points keeps the reward inside the program, and holding it until the returns window passes avoids paying on orders that come back. In Mage, referral rewards can be loyalty points, and they can be issued after a delay, with a minimum spend before a referral counts.
If you're building a points and tiers loyalty program on Shopify with VIP tiers, Mage covers the structure above: points with fixed-amount rewards, VIP tiers on amount spent, points multipliers, receipt scanning, referrals, birthday bonuses and configurable points expiry.
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Frequently asked questions
Do Summer Fridays points expire? Yes. Points expire after 365 days of inactivity, meaning the account hasn't earned or redeemed any points in that time. Earning or redeeming keeps the account active.
How much is a Summer Fridays point worth? Five cents. A reward of $5 off costs 100 points, $10 off costs 200 and $25 off costs 500. At 1 point per $1 that is 5% back, rising to 6.25% at Vacation Mode and 7.5% at Golden Hour Mode (our arithmetic).
How do I get points for buying Summer Fridays in a store? Upload the receipt from an authorized retailer in the Ways to Earn Points section within 30 days of the purchase. Summer Fridays replies by email within 72 hours, Monday to Friday, and the receipt earns 1 point per $1.
How much do I need to spend to reach Golden Hour Mode? $400 within 365 days. Vacation Mode takes $200 within 365 days. You move up automatically and get an email with a 15% (Vacation Mode) or 20% (Golden Hour Mode) coupon, which can take up to 30 days after the qualifying purchase.
How long do Summer Fridays points take to show up? 30 days after a successful order. Points from a friend referral can take up to 60 days, because the order has to clear returns and refunds.
Do I get anything for my birthday? Yes. Every tier gets a birthday gift, which is a surprise free product.
Graeme is the co-founder at Mage Loyalty. He heads product development, from complex loyalty migrations and large-scale data handling to building the features shaping the future of loyalty on Shopify.
