Ecommerce benchmarks
Retention, repeat purchase rate, CLV, conversion and margins by industry. Every number sourced and dated.
Cross-industry reports
The headline metrics every ecommerce brand is measured on, compared across categories.
Retention ratesEcommerce Retention Rate Benchmarks by Industry (2026)
Conversion ratesEcommerce Conversion Rate Benchmarks (2026)
Profit marginsAverage Ecommerce Profit Margins (2026): Gross, Contribution and Net
Referral programsEcommerce Referral Program Benchmarks (2026): Share, Conversion and Reward Rates
Black Friday retentionBlack Friday Customer Retention Benchmarks: What Happens After the Sale
By industry
Repeat purchase rate, CLV and loyalty figures for one category at a time.
Beauty and skincareBeauty and Skincare Ecommerce Benchmarks (2026): Repeat Purchase Rate, CLV and Loyalty
Supplements and healthSupplement and Health Brand Benchmarks (2026): Repeat Purchase Rate, CLV and Loyalty
Fashion and apparelFashion, Apparel and Activewear Benchmarks (2026): Repeat Purchase Rate, CLV and Loyalty
Jewelry and accessoriesJewelry and Accessories Ecommerce Benchmarks (2026): Repeat Purchase Rate, CLV and Loyalty
Food and beverageFood and Beverage Ecommerce Benchmarks (2026): Repeat Purchase Rate, CLV and Loyalty
Pet suppliesPet Industry Ecommerce Benchmarks (2026): Repeat Purchase Rate, CLV and Loyalty
Home and gardenHome, Fragrance and Garden Ecommerce Benchmarks (2026): Repeat Purchase Rate and CLV
Baby and kidsBaby and Kids Ecommerce Benchmarks (2026): Repeat Purchase Rate and CLV
CBDCBD Ecommerce Benchmarks (2026): Repeat Purchase Rate and CLV
Subscription boxesSubscription Box Benchmarks (2026): Churn, Retention and CLV
Merchants Love Mage
Built for merchants.
Loved by customers.
Powered by loyalty.
Shawn Norris
Founder, West Coast Goalkeeping
“Cannot say enough good things about the team at Mage Loyalty, one of the absolute best organizations we have ever worked with, full stop! Completely rebuilt our loyalty program, new concepts, use of loyalty, increasing user engagement, showing us where we were not valuing our best customers, just WOW, amazing team!”
Sashee
Founder, Teadrops
“We are really happy with working with the Mage team and getting the loyalty program up and running. They are very responsible and professional. The upsell features are already helping with adoption!”
Andrew Puddifoot
SVP of Ecommerce, MiaDonna
“Mage Loyalty is hands-down the best loyalty platform on Shopify, and the team behind it is just as exceptional as the product. When we needed customizations specific to our business, the Mage team worked directly with us to make it happen. And the wishlist feature deserves its own callout: it's the best we've come across, period.”
