Designed for today’s leading brands. Mage elevates loyalty into a refined, scalable growth experience your team and customers will love.
Average ROI our customers see over the cost of Mage.
Average revenue lift — top performers hit 25%.
More annual spend from loyalty members who redeem rewards vs those who don't.
Smile.io is great for getting started. When you're ready for a real loyalty program, Mage is what comes next.
An on-site sidebar that unifies orders, returns, loyalty, wishlists, and upsells. Smile.io gives you a widget; Mage gives you the whole account.
Two-sided rewards with built-in fraud detection, abuse limits, and approval flows. Smile.io referrals don't come close.
Design loyalty, account, and referral blocks across the storefront with drag-and-drop. Not a basic rewards widget.
Built-in wishlists and saves on every plan. Smile.io doesn't offer this at all.
Starter for smaller brands, Growth for fast-growing brands. Mage moves with your store; Smile.io plateaus.
Loyalty, referrals, customer accounts, wishlists, and memberships in one bundled subscription. No tier-locked upgrades.
Smile.io tier-locks features so you outgrow your plan as you grow your business. Mage uses transparent usage-based pricing, with every feature included on every paid plan.
All the loyalty fundamentals at a price that suits stores in their first years, with room to grow into the full platform.
The whole platform, including Customer Accounts, wishlists, fraud-protected referrals, and the developer API. No upgrade calls.
Smile.io makes you upgrade just to access the next thing you need. Mage keeps every feature on every paid plan, so you only pay for volume.
Wishlists drive second purchases, yet Smile.io doesn't offer them at all. Mage bundles built-in wishlists and saves with every plan, so customers can save favorites, get back-in-stock alerts, and convert from intent to purchase without leaving your store.
Smile.io drops a basic rewards widget on your storefront. Mage Canvas is a true no-code editor your ecommerce and marketing team can use to build, change, and ship loyalty, account, referral, and wishlist blocks across the storefront. And when you do need to go deeper, a full developer API and JS SDK are right there waiting.
Same loyalty fundamentals as Smile.io, with the modern customer experience, deeper features, and pricing that scales with your store.
Smile.ioWe've built a direct Smile.io migration tool that imports every point balance, VIP tier, and referral record exactly as it stands today. Our team handles the switch end-to-end, and most brands go live the same week they install Mage.
We migrate from
Migrating from another loyalty app? See the full list →
Pricing & Plans
For growing brands, get access to a loyalty program with Shopify POS, VIP Tiers, earning rules and rewards.
per month
For established brands. Customer Accounts, Wishlists and advanced retention features.
per month
Everything in Starter, plus:
For high-volume brands with custom needs. Full platform with developer tools, API and dedicated support.
Pricing
Tailored to you
Build a plan that fits
Additional orders
Everything in Growth, plus:
“We are really happy with working with the Mage team and getting this program up and running. They are very responsible and professional. Very seamless and the upsell features seem to already be helping with adoption!”
“I looked into so many different integrations for loyalty and referrals for our Shopify Store, but no one impressed me more than Mage on human connection, customer service, and value.”
Mage is the modern alternative to Smile.io for Shopify brands that have outgrown a basic rewards widget. You get the same easy points and VIP tiers, plus Customer Accounts, fraud-protected referrals, a full no-code Canvas editor, and built-in wishlists. Mage scales with you from your first 100 customers to enterprise volume, where Smile.io plateaus.
Most brands switch when Smile.io's basic widget stops keeping up. Common signals: you want a branded customer account, you need fraud protection on referrals, you want to combine loyalty with wishlists or upsells, or you've hit Smile.io's plan ceiling. If any of those sound familiar, you've outgrown Smile.io.
No. We import every point balance, lifetime points, VIP tier, and referral record exactly as it stands in Smile.io. Customers log in to find the same balance in a faster, more capable program.
Mage uses transparent usage-based pricing with every feature included on every paid plan. Smile.io gates features by tier, which is why most growing brands end up paying for upgrades they didn't budget for. Starter brands keep things lean on Mage Starter; growing brands unlock the full platform on Growth without a surprise upsell.
Modern Customer Accounts with a no-code sidebar that unifies orders, returns, loyalty, and recommendations; built-in wishlists and saves; fraud-protected two-sided referrals; a full developer API and JS SDK; checkout extensions for native point redemption; and a Canvas editor your marketing team can use without an engineer.
Built natively for the modern Shopify stack, with full support for 2.0 themes, app blocks, checkout extensions, and Plus features like Multipass SSO. Headless storefronts use the same API and SDK our embedded widgets are built on.
Founder-led support with direct Slack access to the engineers building Mage. Free white-glove migration from Smile.io. We treat support as part of the product, not a separate help-desk queue.
