Expert guides and tips for building successful Shopify loyalty programs. Learn strategies to boost customer retention and lifetime value.
Chipotle Rewards has no tiers and no multipliers. It sets the expiry clock against the customer's last purchase instead, so one order a year keeps the whole balance alive, and it funds that by spending nothing on status.
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Here's a 2026 Shopify store owner's dirty truth: most loyalty programs fail silently. Not because the concept is broken, but because 87% of merchants set them up and never touch them again. They become digital wallpaper.
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