Fashion & Apparel

Fashion loyalty programs for Shopify, perfected.

Points, VIP tiers, and referrals engineered for fashion's unique buying cycles. Build once. Then let the retention stack do the heavy lifting.

Fashion loyalty program dashboard

RETENTION, ENGINEERED FOR FASHION

Seasonal buying. High returns. Relentless competition. Fashion's retention problem is real — and a well-built loyalty program is the answer.

68%

of fashion shoppers buy once and vanish. That's not a funnel — it's a leak.

5x

the cost of acquiring a new customer vs. retaining one you already have

2.4x

higher AOV from loyalty members. Retention pays for itself.

The fashion loyalty stack.

RETENTION INFRASTRUCTURE, PURPOSE-BUILT

Collection multipliers

2x points on new arrivals. Bonus points on seasonal lines. Move what matters with targeted earning rules.

Spend-based VIP tiers

Gate early access, exclusive drops, and free shipping behind spend thresholds. Reward your best customers automatically.

Referral engine

Two-sided rewards that turn customers into ambassadors. Points for both sides. Word-of-mouth, engineered.

Exchange credits

Store credit for exchanges instead of refunds. Keep revenue in-house. Keep customers happy.

Everything fashion brands need. Nothing they don't.

Points, VIP tiers, referrals, and deep integrations with Klaviyo, Judge.me, Okendo, Loox, and more. One stack. Zero bloat.

Reward every purchase, automatically

EARN
  • Points for purchases, reviews, referrals & more
  • Flexible earning rules & point expiry settings
  • Customer-facing points history & widgets
  • Email & SMS earning notifications

Points that turn into real rewards

REDEEM
  • Fixed or percentage discounts
  • Free shipping & product rewards
  • Instant discount code generation
  • One-click redemption at checkout

Make your best customers feel it

VIP TIERS
  • Up to 6 customizable tier levels
  • Progress tracking & upgrade notifications
  • Tier-specific rewards & exclusive perks
  • Analytics & manual tier adjustments

Turn customers into your best acquisition channel

REFERRALS
  • White-labeled design that matches your brand
  • Unique codes with email & social sharing
  • Double-sided rewards for advocates & friends
  • Built-in fraud protection suite

Fashion Loyalty Program FAQ

Points plus VIP tiers. Reward purchases, gate perks behind spend-based tiers, and add referrals for organic reach. Then layer in collection multipliers to move new arrivals. Simple infrastructure, real results.

Run point multiplier campaigns during key drops — 2x on new arrivals, bonus points during sale windows. VIP tiers keep customers engaged between seasons. Birthday rewards fill the gaps.

Yes. Set multipliers per product or collection. 2x on new arrivals, 3x on full-price items. Move inventory with precision, not discounts.

Okendo, Loox, Judge.me — all connected. Customers earn points for reviews and bonus points for photos. More UGC, more social proof, zero extra work.

Spend-based thresholds. Insider at $0, VIP at $500, Elite at $1,500. Each tier unlocks higher earning rates, free shipping, early access to drops. The math is simple — spend more, get more.

Merchants Love Mage

Built for merchants.
Loved by customers.
Powered by loyalty.

Jenn

Great app! User friendly and straightforward. The customer service team has been great and so helpful with some minor tweaks I wanted to make and customize

Jenn
Founder, skynbio
Juan Niño

I looked into so many different integrations for loyalty and referrals for our Shopify Store, but no one impressed me more than Mage on human connection, customer service, and value.

Juan Niño
Director of Ecommerce, Reelie