On-brand Wishlist with over 20+ dedicated features such as back-in-stock alerts, price-drop triggers and guest wishlists.

Everything from where the save button sits to the reporting behind it.
Customers save favorites from any page, with no login required. Guest wishlists capture the window shoppers you were losing to signup friction.
Notify the people who actually want it. Wishlist-triggered emails and SMS have open rates 3× higher than broadcast sends.
When a saved item drops, customers know. Targeted re-engagement that pulls buyers off the fence without discounting your whole catalog.
See your most wishlisted products that are out of stock, and how much revenue saved items actually bring in once they convert. Restocking stops being guesswork.
Gift registries. Birthday lists. Shared favorites. Customers send their wishlist to friends, and new shoppers walk in the door for free.
Earn points for adding to wishlist. Redeem points on saved items. One customer account, one balance. Your wishlist and loyalty program, finally joined up.



Build a branded Wishlist directly in Mage without anyone touching a line of code.

No, there is no native wishlist, which is why stores install one. Mage adds Wishlist to your storefront without a complex theme edit, either alongside your loyalty program or on its own.
Product pages, collection tiles, quick views and the mini cart, so the button sits wherever someone hesitates rather than only on the product page. You choose which of those to switch on, and none of it needs a developer or a theme change.
Yes. A guest wishlist is held in their browser, so nobody hits a signup wall at the moment they want to save something. When they do create an account, everything they saved moves across with them and follows them onto other devices.
Yes. Back-in-stock alerts, price-drop triggers and abandoned-wishlist reminders send on their own by email or SMS. You control what fires them, when they go, and what they say. Because the shopper already told you they want the product, these land far better than a broadcast send.
Yes. A customer names a list, shares one link, and whoever opens it sees the same products, prices and branding, ready to buy. That covers gift registries, birthday lists and group buying, and every visit through a shared link arrives as traffic you did not pay for.
Yes, adding to a wishlist is one of the actions you can reward. Points earned that way spend against the same balance as everything else, and customers can redeem them at checkout on the products they saved. It is one account and one system rather than a wishlist app sitting next to a loyalty app.
Saves are a demand signal you get before the money moves. Your most-saved products tell you what to restock, what to put in the next drop, and what to push in merchandising, based on what customers went out of their way to flag.