Tea Drops was founded by Sashee Chandran in 2015. As a company, Teadrops makes bagless, dissolvable, organic loose-leaf tea. Their signature tea drops are pressed into shapes like hearts and stars, dissolving in hot water to deliver finely ground tea leaf that is rich in fiber and safe to drink. The brand sells direct-to-consumer through Shopify and has built a loyal community of over 200,000 members.
Sashee Chandran
Founder & CEO, Tea Drops
“We are really happy with working with the Mage team and getting this program up and running. They are very responsible and professional. Very seamless and the upsell features seem to already be helping with adoption!”
Tea Drops was paying top dollar for Yotpo, but the experience didn't reflect it. Their loyalty page looked dated, customer account features were scattered across disconnected tools, and their refer-a-friend program was broken with zero fraud prevention. For a brand built on thoughtful design and community, the gap between product experience and loyalty experience was growing.
Tea Drops migrated their entire 200k+ member loyalty program from Yotpo to Mage in under two weeks. Mage replaced a patchwork of disconnected tools with a single, cohesive loyalty experience - from a redesigned loyalty page to unified customer accounts to a referral program with real fraud protection built in.
AI Upsells, product callouts, recently viewed items, returns, orders, and subscriptions - all in one account sidebar that matches Tea Drops' aesthetic.
A fully customized, on-brand loyalty page that replaced the outdated Yotpo experience and fits seamlessly into the Tea Drops site.
A fully tracked refer-a-friend campaign with device fingerprint tracking and IP-based fraud prevention, replacing a broken referral block with zero protection.
Customers earn points on purchases and key interactions, redeemable for discounts on future orders.
200,000+ member records, points balances, and loyalty history migrated from Yotpo with zero data loss in under 2 weeks.
Personalized product recommendations surfaced directly in the customer account, driving repeat purchases without extra ad spend.
Tea Drops' old refer-a-friend block wasn't just underperforming - it was completely non-functional, with no tracking and no fraud prevention. Mage replaced it with a fully working referral campaign that tracks every share, click, and conversion. Device fingerprint tracking and IP-based detection catch duplicate and fraudulent sign-ups before they cost the brand money. The result: a referral channel Tea Drops can actually trust and scale.
The launch email and the live rewards page Tea Drops built with Mage — scroll through both below.
