Case Studies/Tea Drops
Food & BeverageLoyalty

How Tea Drops cut their loyalty costs 50% and migrated 200k+ members to Mage

Tea Drops migrated from Yotpo to Mage in under 2 weeks, saving $4,000+ per year while upgrading to on-brand customer accounts, a redesigned loyalty page, and fraud-proof referrals.

$4k+Annual savings vs. Yotpo
200k+Loyalty members migrated
50%Reduction in loyalty costs
<2 wksFull migration time
Tea Drops case study
About

Tea Drops was founded by Sashee Chandran in 2015. As a company, Teadrops makes bagless, dissolvable, organic loose-leaf tea. Their signature tea drops are pressed into shapes like hearts and stars, dissolving in hot water to deliver finely ground tea leaf that is rich in fiber and safe to drink. The brand sells direct-to-consumer through Shopify and has built a loyal community of over 200,000 members.

The Challenge

An expensive, outdated loyalty setup that didn't match the brand

Tea Drops was paying top dollar for Yotpo, but the experience didn't reflect it. Their loyalty page looked dated, customer account features were scattered across disconnected tools, and their refer-a-friend program was broken with zero fraud prevention. For a brand built on thoughtful design and community, the gap between product experience and loyalty experience was growing.

We were paying twice the price for half the experience. Mage gave us everything Yotpo couldn't: modern customer accounts, a loyalty page that actually looks like our brand, and referrals that work. The migration took less than two weeks.

Sashee Chandran
Sashee ChandranFounder & CEO, Tea Drops
The Solution

A full loyalty migration: modern accounts, on-brand pages, and referrals that actually work

Tea Drops migrated their entire 200k+ member loyalty program from Yotpo to Mage in under two weeks. Mage replaced a patchwork of disconnected tools with a single, cohesive loyalty experience - from a redesigned loyalty page to unified customer accounts to a referral program with real fraud protection built in.

  • On-brand customer accounts: AI Upsells, product callouts, recently viewed items, returns, orders, and subscriptions - all in one account sidebar that matches Tea Drops' aesthetic.
  • Redesigned loyalty page: A fully customized, on-brand loyalty page that replaced the outdated Yotpo experience and fits seamlessly into the Tea Drops site.
  • Fraud-proof referral program: A fully tracked refer-a-friend campaign with device fingerprint tracking and IP-based fraud prevention, replacing a broken referral block with zero protection.
  • Points program: Customers earn points on purchases and key interactions, redeemable for discounts on future orders.
  • Seamless data migration: 200,000+ member records, points balances, and loyalty history migrated from Yotpo with zero data loss in under 2 weeks.
  • AI-powered upsells: Personalized product recommendations surfaced directly in the customer account, driving repeat purchases without extra ad spend.
Featured Upgrade

From broken referrals to fraud-proof advocacy

Tea Drops' old refer-a-friend block wasn't just underperforming - it was completely non-functional, with no tracking and no fraud prevention. Mage replaced it with a fully working referral campaign that tracks every share, click, and conversion. Device fingerprint tracking and IP-based detection catch duplicate and fraudulent sign-ups before they cost the brand money. The result: a referral channel Tea Drops can actually trust and scale.

The Results

Measurable impact on customer retention and repeat purchases

$4k+Annual savings vs. Yotpo
200k+Loyalty members migrated
50%Reduction in loyalty costs
<2 wksFull migration time
Design & Launch

How Tea Drops launched their program

The launch email and the live rewards page Tea Drops built with Mage — scroll through both below.

The launch email

How Tea Drops introduced the program

TD
Tea DropsToday, 9:03 AM
To: customers@teadrops.com
Tea Drops Rewards launch email
The live rewards page

Where members sign up, earn, and redeem

Live
myteadrop.com/pages/rewards
Open live site
Tea Drops Rewards loyalty landing page