Tea Drops was founded by Sashee Chandran in 2015. It makes organic loose-leaf tea pressed into shapes like hearts and stars that dissolve in hot water, with no tea bag needed. The brand sells direct through Shopify and has more than 200,000 loyalty members.
Sashee Chandran
Founder & CEO, Tea Drops
“We are really happy with working with the Mage team and getting this program up and running. They are very responsible and professional. Very seamless and the upsell features seem to already be helping with adoption!”
The Yotpo program wasn't earning what Tea Drops paid for it. The rewards page looked dated next to the rest of the site, and account features were split across separate tools. The bigger problem was referrals. Fraud protection wasn't turned on, so customers were referring themselves to collect the reward. Every one of those self-referrals cost Tea Drops a reward without bringing in a new customer.
Mage moved all 200,000+ members, their points balances, and their history from Yotpo in under two weeks. Tea Drops relaunched with a redesigned rewards page, a customer account sidebar that brings orders, subscriptions, returns, and recently viewed items into one place alongside product recommendations, and a referral program with device and IP checks that block self-referrals. Members still earn points on purchases and actions, and the new page lays out how to earn, what to redeem, and the refer-a-friend offer.
The redesigned Tea Drops Rewards page that replaced the old Yotpo page: how to earn, what to redeem, and the refer-a-friend offer. Scroll through it below.
Device fingerprinting and IP checks flag customers who refer themselves, so the reward only goes out when a genuinely new customer places an order.
Orders, subscriptions, returns, recently viewed items, and product recommendations in one branded sidebar, instead of spread across separate tools.
Replaced the old Yotpo page with one designed to match the rest of the Tea Drops site.
Members earn points on orders and actions and redeem them for rewards, including free shipping.
200,000+ member records, points balances, and loyalty history moved across in under two weeks, handled end to end by the Mage team.
Once the program was live, Tea Drops introduced it to their 200k+ members with a launch email built in Mage.
A refer-a-friend reward is meant to pay for a new customer. Without fraud protection, it often pays existing customers instead: they open their own referral link in another browser or with another email address and collect both sides of the offer. That's what was happening at Tea Drops. Mage checks each referred order against the referrer's device and IP address, so self-referrals are caught before a reward goes out. If you run referrals today, look at how many referred customers share an address, device, or payment method with the person who referred them. If that number is high, the program is spending rewards without growing your customer base.
