The best Yotpo Loyalty alternatives & competitors, compared
Kris JamesAlternativesYotpo has been one of the big names in Shopify loyalty for a decade. The loyalty product started out as Swell, it sits next to Yotpo Reviews, and it runs on Shopify, BigCommerce, Adobe Commerce, Salesforce Commerce Cloud and WooCommerce. It has a 4.7 rating from 968 App Store reviews.
It's also heavily venture-backed, with more than $400 million raised. In our experience, you can see that in the pricing.
If you're shopping for Yotpo alternatives, it's usually for one of these reasons:
- Cost. Pro is $199 a month for 500 orders, and you pay per order after that. If you want VIP tiers, you need Premium, and Premium is quote-only. Going by the Premium and Enterprise quotes merchants have shared with us, Yotpo's pricing is the highest we've seen among Shopify loyalty apps.
- Support. Merchants who've moved to Mage tell us support has slipped in recent years, and some recent App Store reviews say the same thing. One from October 2026 reads: "I have attempted to get support 8 times."
- Paying for a suite you don't use. Yotpo is built to sell you reviews, loyalty and more as a package. If loyalty is all you need, you may be paying for parts you never touch.
- You only sell on Shopify. Running on five ecommerce platforms is one of the best things about Yotpo. If your store is only on Shopify, that's a strength you won't use.
This post is about Yotpo Loyalty. If you're replacing Yotpo Reviews as well, Okendo sells reviews and loyalty together, and Mage pairs with Judge.me (its paid plan is about $15 a month).
Mage
- Founded: 2024
- Most similar to: Rivo
- Typical users: Marketing managers, ecommerce directors and ecom teams
- Typical customers: Brands doing $1M+ a year in revenue, plus smaller brands getting started
- Shopify App Store: 5.0 (7 reviews)
What is Mage?
Mage (that's us 👋) is a Shopify loyalty platform. Points or store credit, VIP tiers, referrals and wishlists come as standard, and branded customer accounts and paid memberships are there on Enterprise when you need them. It all runs in one app, so a returning customer sees one experience rather than three stitched together.
Most of the brands we work with do $1M+ a year. At that size, enough revenue comes from repeat customers that the details start to matter: what you reward, where your tier thresholds sit, whether the loyalty page looks like your store, and whether your team can act on the data in Klaviyo or Shopify segments. That's the work Mage is built for.
We still keep a $15 Essential plan for stores that are just starting out. It covers the basics, and when you need more you upgrade inside Mage instead of migrating to another app.
Not the best fit for: Brands that want product reviews from the same vendor (we partner with Judge.me for that), stores that aren't on Shopify, and teams that want a big vendor behind them. We're a bootstrapped team of four, we launched on the App Store in 2025, and we have far fewer reviews than the other apps here.
Key features
- The basics, done properly: Points, unlimited VIP tiers, referrals, wishlists, Shopify POS and store credit are all on Starter at $49. Every loyalty app has some version of these. The rest of this list is where we go further.
- Points or store credit, your choice: Some brands want points and give them their own name, like beauty points. Others want customers to see exactly what they have, so Mage can show the balance as store credit in your store's currency: $10, not 100 points. That matters because 100 points is worth $10 at one brand and $1 at the next, so most customers don't know what a points balance means. It also makes remarketing easier. "You've got $10 in store credit waiting for you" lands with customers in a way "You've got 100 points" doesn't. Both models are on Starter.
- Earning rules that go past points per dollar: There are more than 20 earning rules, and every one works with points or store credit. A one-time purchase rule rewards a single big basket, so if your AOV is $50 you can give a bonus for orders over $100. A stamp card rewards a pattern, like three orders over $100 in 60 days earning a free product, a perk or a unique discount. All of it is on Starter.
- Tiered referral rewards: Most referral programs stop at give $5, get $5. On Growth, rewards can grow with every friend someone brings in: $5 for the first, $10 for the second, $20 for the third and a free product for the fourth.
- Referral fraud checks: We see a lot of fraud attempts on referrals. Mage checks the usual signals, like similar or aliased emails, self-referrals and repeat IP addresses, and also looks at the device, which catches one person using several email addresses from the same phone. Fraud prevention is on Growth.
- Exclusive access built on loyalty data: Mage writes loyalty data into Shopify metafields and Shopify's segment builder, on Starter. You can lock pages by VIP tier, points earned or how long someone has been a member, add countdowns to them, and build segments natively in Shopify, like members for more than a year, lifetime points over a set amount or store credit balance over $50, then use them for offers wherever you already use Shopify segments.
- First-party data capture: Loyalty touchpoints reward customers for joining your SMS list or newsletter, and everything syncs to Klaviyo, Postscript, Omnisend, Attentive and the other email and SMS tools you already use (21 integrations in all).
- Loyalty pages that look like yours: A lot of loyalty apps start you from one template and let you change the colours and fonts. We build fully custom loyalty landing pages, so no two Mage programs look the same. Branded customer accounts and paid memberships work the same way, as Enterprise modules.
- Mage Canvas, or code if you'd rather: Canvas is our no-code editor for loyalty pages, wishlists and customer accounts, so your marketing team can change things without waiting on a developer. When you do want a developer involved, there's a full API on Growth and up, plus CSS editing.
- Migration: Automated importers for Yotpo, LoyaltyLion and Smile.io, plus CSV for anything else. If you're moving over, we do the whole migration for you, from members and points to tiers and history. It's free on Growth and up, and most brands go live in 1 to 2 weeks.
How does Mage compare to Yotpo?
| Feature | Mage | Yotpo |
|---|---|---|
| Free planA free tier you can stay on, not just a trial | ||
| Points and rewardsEarn points for purchases and actions, redeem for rewards | ||
| Store credit instead of pointsRun the program in your store's currency, so customers see a $10 balance rather than 100 points and spend it directly | Starter ($49) | Not listed |
| ReferralsGive-and-get rewards for referring friends | ||
| Tiered referral rewardsRewards that grow with each friend referred, e.g. $5, then $10, then $20 | Growth ($499) | Not listed |
| Referral fraud checksBlocks self-referrals, duplicate or disposable emails and repeat IPs before rewards go out | Growth ($499), with device checks | |
| VIP tiersStatus tiers with their own perks, earned by spend or points | Starter ($49) | Premium (quote) |
| Shopify POSEarn and redeem in physical stores | Starter ($49) | |
| Redeem at checkoutSpend points inside Shopify checkout (checkout extensions usually need Shopify Plus) | Growth ($499) | Pro ($199), Shopify Plus |
| Store credit as a rewardPoints can be redeemed for Shopify store credit | Starter ($49) | |
| WishlistsCustomers save and share favorite products | Starter ($49) | Not listed |
| Branded customer accountsAn on-site account area with extras like wishlists, wallet passes or passwordless login | Enterprise module | |
| Paid membershipsRecurring paid programs, not just earned tiers | Enterprise module | |
| Product reviewsCollect and display product reviews from the same vendor | Via Judge.me partnership | Yotpo Reviews, sold separately |
| Shopify FlowTrigger Shopify Flow automations from loyalty events | ||
| API and headlessBuild custom experiences or headless storefronts | Growth ($499) | Yes; webhooks on Pro |
| Platforms besides ShopifyRuns on other ecommerce platforms too | BigCommerce, Adobe Commerce, Salesforce, WooCommerce | |
| Built for Shopify badgeShopify's badge for apps that meet its performance, design and integration standards | ||
| Migration helpHow the vendor moves your members and points across | Done for you, free on Growth+; Yotpo, LoyaltyLion and Smile importers | Yotpo's team migrates your program |
Main differences between Mage and Yotpo
- Yotpo puts VIP tiers on its quote-only Premium plan. Mage includes unlimited VIP tiers on Starter, at $49 a month.
- Mage can run your program as store credit, so customers see a $10 balance in your currency instead of 100 points. Yotpo offers store credit as a reward, but doesn't list a store-credit balance.
- Mage includes wishlists from Starter and offers branded customer accounts as an Enterprise module. Yotpo doesn't list either.
- Yotpo sells product reviews too. Mage doesn't, and partners with Judge.me instead.
- Yotpo runs on five ecommerce platforms. Mage is Shopify-only.
- Yotpo is a large company with dedicated customer success managers. Mage is a founder-led team of four.
Main similarities between Mage and Yotpo
- Both cover points, referrals, VIP tiers, store credit rewards, redeem at checkout and Shopify POS.
- Both offer a managed migration and work with Klaviyo, Attentive, Postscript and Gorgias.
| Detail | Mage | Yotpo |
|---|---|---|
| Free plan | No free plan; 7-day free trial | Yes (Yotpo's pages differ on the order cap) |
| Paid plans | Essential $15 for brand-new stores (500 orders, on the Shopify App Store). Starter $49 (500 orders, then $0.20 each). Growth $499 (2,500 orders, then $0.15 each). Enterprise from $999 on an annual agreement. | Pro from $199 (500 orders, then $0.20, $0.10 and $0.05 per order as volume grows). Premium and Enterprise by quote. Reviews and Loyalty bundle from $199. |
| Billing | Monthly, no contract; Enterprise is annual | Every 30 days |
| App Store rating | 5.0 (7 reviews) | 4.7 (968 reviews) |
Why do companies use Mage?
Mostly for the help. We're a small, founder-led team, and we work with brands more like a partner than a software vendor: we get on a call, look at your customers and margins, and plan the program with you before anything gets built.
That covers the strategy (what to reward, how your tiers should work, what a member is actually worth to you), the design (a loyalty page and widget that look like your store, not like an app someone installed), and the setup itself, including moving your members and points across from Yotpo, Smile or wherever you are now.
After launch you're still talking to the same people. Our playbooks, benchmarks and video masterclasses are free for anyone, and on Enterprise you get a shared Slack channel with us.
The trade-off is size. We're four people, so there's no 24/7 chat, and you're choosing a younger company with a handful of App Store reviews over one with thousands.
“We are really happy with working with the Mage team and getting this program up and running. They are very responsible and professional. Very seamless and the upsell features seem to already be helping with adoption!”
Read the Tea Drops case study →
Bottom line
If you're on Shopify and want VIP tiers, referrals, store credit and wishlists without a custom quote, Mage is the closest like-for-like replacement for Yotpo Loyalty, and it costs less. Branded accounts and memberships are there when you grow. If you need reviews, pair it with Judge.me.
Try Mage free for 7 days
Install from the Shopify App Store, or book a demo and we'll plan your migration with you.
Smile.io
- Founded: On the Shopify App Store since 2014
- Most similar to: Rivo, LoyaltyLion
- Typical users: Store owners and small marketing teams
- Typical customers: New and growing Shopify stores
- Shopify App Store: 4.9 (4,657 reviews)
What is Smile.io?
Smile has been on the Shopify App Store since 2014, and with 4,657 reviews it's the most-reviewed loyalty app here. It covers points, referrals and VIP tiers, most merchants finish setup without help, and it has the Built for Shopify badge.
Its floating rewards widget is probably the best of its kind, and that's where Smile has put its effort. Where it struggles is scale. The experience still centres on the widget rather than fully custom loyalty pages or branded customer accounts, and the program logic stays fairly simple as a brand's needs get more complex. Smile does sell Plus ($999 a month, billed annually) and Enterprise tiers with API access, data warehouse sync and SOC 2. It's at its best with smaller stores.
Not the best fit for: Enterprise brands, in our view. Smile does sell Plus and Enterprise tiers, but the features stay fairly simple and everything is built around its loyalty widget. There are no fully custom loyalty pages or branded customer accounts for brands that want something more modern. VIP tiers start at $199, and API access needs Plus at $999 a month, billed annually.
Key features
- Points and referrals on every plan: Including Free (up to 200 orders), with 10+ ways to earn, Shopify POS and live chat support.
- Store credit and bonus events: Standard ($79) adds store credit and gift card rewards, double-points events and points on product and thank-you pages.
- VIP tiers on Growth: Growth ($199) adds VIP tiers, points expiry, the Loyalty Hub, and redeem at checkout for Shopify Plus stores.
- API on Plus: The API, JavaScript SDK and white-glove migration are on Smile Plus, $999 a month billed annually.
- Integrations: 34 in the directory, including Klaviyo, Omnisend, Judge.me, Okendo, Yotpo Reviews, Gorgias and Recharge.
How does Smile.io compare to Yotpo?
| Feature | Smile.io | Yotpo |
|---|---|---|
| Free planA free tier you can stay on, not just a trial | Up to 200 orders | |
| Points and rewardsEarn points for purchases and actions, redeem for rewards | ||
| ReferralsGive-and-get rewards for referring friends | ||
| Tiered referral rewardsRewards that grow with each friend referred, e.g. $5, then $10, then $20 | Not listed | Not listed |
| Referral fraud checksBlocks self-referrals, duplicate or disposable emails and repeat IPs before rewards go out | ||
| VIP tiersStatus tiers with their own perks, earned by spend or points | Growth ($199) | Premium (quote) |
| Shopify POSEarn and redeem in physical stores | ||
| Redeem at checkoutSpend points inside Shopify checkout (checkout extensions usually need Shopify Plus) | Growth ($199), Shopify Plus | Pro ($199), Shopify Plus |
| Store credit as a rewardPoints can be redeemed for Shopify store credit | Standard ($79) | |
| WishlistsCustomers save and share favorite products | Not listed | Not listed |
| Paid membershipsRecurring paid programs, not just earned tiers | ||
| Product reviewsCollect and display product reviews from the same vendor | Yotpo Reviews, sold separately | |
| Shopify FlowTrigger Shopify Flow automations from loyalty events | Essential ($15) | |
| API and headlessBuild custom experiences or headless storefronts | Plus ($999, annual) | Yes; webhooks on Pro |
| Built for Shopify badgeShopify's badge for apps that meet its performance, design and integration standards | ||
| Migration helpHow the vendor moves your members and points across | CSV import; white-glove on Plus | Yotpo's team migrates your program |
Main differences between Smile.io and Yotpo
- Smile's paid plans start at $15. Yotpo Pro starts at $199.
- Smile has the Built for Shopify badge. Yotpo doesn't.
- Yotpo sells reviews and supports other platforms. Smile sticks to loyalty.
Main similarities between Smile.io and Yotpo
- Both have a free plan.
- Both cover points, referrals and VIP tiers, with VIP tiers on a higher plan.
| Detail | Smile.io | Yotpo |
|---|---|---|
| Free plan | Up to 200 orders | Yes (Yotpo's pages differ on the order cap) |
| Paid plans | Essential $15 (500 orders). Standard $79 (1,000). Growth $199 (2,500, then $20 per 100). Plus $999 billed annually (7,500). Enterprise custom. | Pro from $199 (500 orders, then $0.20, $0.10 and $0.05 per order as volume grows). Premium and Enterprise by quote. Reviews and Loyalty bundle from $199. |
| Billing | Monthly up to Growth; Plus and Enterprise annual | Every 30 days |
| App Store rating | 4.9 (4,657 reviews) | 4.7 (968 reviews) |
Why do companies use Smile.io?
According to Shopify App Store reviews, merchants choose Smile.io because:
- No-code setup: Shopify's review summary says merchants find it easy to set up, no-code, and intuitive for both staff and customers.
- The free plan: Smaller stores regularly mention the free plan as the reason they started.
- Quick support: Reviews often name support staff who fixed problems quickly.
Bottom line
Smile is a great pick for smaller stores just getting started. It has a generous free plan and more reviews than any other app here. If you're an enterprise brand replacing Yotpo, though, we don't think it's the right fit: the features are simpler and the experience is widget-first.
Rivo
- Founded: On the Shopify App Store since January 2021
- Most similar to: Mage, Smile.io
- Typical users: Ecommerce and marketing teams
- Typical customers: Shopify and Shopify Plus DTC brands
- Shopify App Store: 4.7 (1,438 reviews)
What is Rivo?
Rivo is a Shopify retention platform based in Las Vegas. It launched on the App Store in 2021, grew fast, and now sells its loyalty plans alongside two separate products, Cashback and Accounts.
It's easy to get set up. The cost goes up as you add features, though. Referrals and VIP tiers are on Scale, checkout touchpoints and the developer toolkit are on Plus at $499, and wishlists only come with Accounts, which is another product starting at $499.
We've run Rivo ourselves on the Scale plan. Getting a working program and widget took about 15 minutes, and longer once we added VIP tiers, referrals and email branding. When we asked questions in chat, we got quick replies. Rivo ships a lot, and fast (its site advertises 115+ product updates this season), and some of the newer features felt less finished than the core loyalty program. The docs are thorough but hard to find your way around, and the admin feels a bit dated next to newer Shopify apps.
Not the best fit for: Brands that want the developer toolkit, checkout touchpoints or wishlists without paying $499 a month or more. Wishlists only come with Accounts, a separate product from $499.
Key features
- Loyalty from $15: Essentials gets you a loyalty and referrals page, an account page widget, Shopify POS, birthday rewards and 11 loyalty emails you can switch on or off.
- VIP, referrals and store credit on Scale: Scale (from $49) adds VIP tiers, referrals, points expiry, bonus campaigns, point drops, store credit, Shopify Flow and 50+ integrations.
- Plus for developers and checkout: Plus ($499) adds the Developer Toolkit, 6+ checkout touchpoints, a page builder with custom CSS, and a custom email sending domain.
- Cashback and Accounts: Both sold separately. Cashback starts at $199 a month, and Accounts (wishlists, wallet pass, passwordless login, subscriptions and returns portal) starts at $499.
- Migration: Automated migration from Yotpo and LoyaltyLion, guides for Smile.io, Stamped, Growave and Rise, and CSV imports.
How does Rivo compare to Yotpo?
| Feature | Rivo | Yotpo |
|---|---|---|
| Free planA free tier you can stay on, not just a trial | Up to 200 orders | |
| Points and rewardsEarn points for purchases and actions, redeem for rewards | ||
| Store credit instead of pointsRun the program in your store's currency, so customers see a $10 balance rather than 100 points and spend it directly | Cashback product, from $199 | Not listed |
| ReferralsGive-and-get rewards for referring friends | Scale (from $49) | |
| Tiered referral rewardsRewards that grow with each friend referred, e.g. $5, then $10, then $20 | Custom plan | Not listed |
| Referral fraud checksBlocks self-referrals, duplicate or disposable emails and repeat IPs before rewards go out | ||
| VIP tiersStatus tiers with their own perks, earned by spend or points | Scale (from $49) | Premium (quote) |
| Shopify POSEarn and redeem in physical stores | Essentials ($15) | |
| Redeem at checkoutSpend points inside Shopify checkout (checkout extensions usually need Shopify Plus) | Plus ($499) | Pro ($199), Shopify Plus |
| Store credit as a rewardPoints can be redeemed for Shopify store credit | Scale (from $49) | |
| WishlistsCustomers save and share favorite products | Accounts product, from $499 | Not listed |
| Branded customer accountsAn on-site account area with extras like wishlists, wallet passes or passwordless login | Accounts product, from $499 | |
| Paid membershipsRecurring paid programs, not just earned tiers | Custom plan | |
| Shopify FlowTrigger Shopify Flow automations from loyalty events | Scale (from $49) | |
| API and headlessBuild custom experiences or headless storefronts | Plus ($499) | Yes; webhooks on Pro |
| Platforms besides ShopifyRuns on other ecommerce platforms too | BigCommerce, Adobe Commerce, Salesforce, WooCommerce | |
| Built for Shopify badgeShopify's badge for apps that meet its performance, design and integration standards | ||
| Migration helpHow the vendor moves your members and points across | Automated from Yotpo and LoyaltyLion | Yotpo's team migrates your program |
Main differences between Rivo and Yotpo
- Rivo has VIP tiers and referrals on Scale, from $49. Yotpo's VIP tiers are quote-only.
- Rivo advertises 24/7 chat on its plans, though some recent reviews say help can be slow. On Yotpo, live chat depends on your plan.
- Rivo has an automated migration from Yotpo.
- Yotpo sells reviews and supports other platforms. Rivo is Shopify-only.
Main similarities between Rivo and Yotpo
- Both cover points, referrals, VIP tiers, store credit and redeem at checkout.
- Both help you move your data across.
| Detail | Rivo | Yotpo |
|---|---|---|
| Free plan | Up to 200 orders | Yes (Yotpo's pages differ on the order cap) |
| Paid plans | Essentials $15 (500 orders). Scale from $49 (400 orders, then $20 per 100, up to $499). Plus $499 (2,500 orders). Cashback from $199 and Accounts from $499 are separate. | Pro from $199 (500 orders, then $0.20, $0.10 and $0.05 per order as volume grows). Premium and Enterprise by quote. Reviews and Loyalty bundle from $199. |
| Billing | Every 30 days, month to month | Every 30 days |
| App Store rating | 4.7 (1,438 reviews) | 4.7 (968 reviews) |
Why do companies use Rivo?
According to Shopify App Store reviews, merchants choose Rivo because:
- Easy to set up: Shopify's review summary says merchants find it easy to set up and use, even without a technical team.
- Helpful agents on tricky issues: Several reviews name support agents who sorted out complicated problems quickly.
- Straightforward imports: Merchants mention bringing points over from a previous app and connecting Klaviyo without any trouble.
Bottom line
Rivo gets you VIP tiers from $49 and more than 50 integrations. It gets pricier if you need checkout touchpoints, the developer toolkit, wishlists or accounts, because those all sit on $499 plans and products.
LoyaltyLion
- Founded: 2012, London
- Most similar to: Smile.io, Yotpo
- Typical users: Ecommerce and CRM teams
- Typical customers: Mid-market and Shopify Plus brands
- Shopify App Store: 4.7 (547 reviews)
What is LoyaltyLion?
LoyaltyLion is a loyalty platform from London, founded in 2012 and built only for Shopify. It's more hands-on than most: an onboarding manager builds your branded loyalty page with you and moves over your points, tiers and birthdays.
The feature set is good, and API and headless access come on every plan, which is unusual. It's one of the older players and parts of the platform feel dated, though it has been shipping improvements through 2026. The trade-off is cost. Classic starts at $199 for 500 orders, VIP tiers are an add-on on that plan, and Advanced and Plus are quote-only.
Not the best fit for: Smaller stores keeping an eye on cost. The first public paid price is $199 for 500 orders, VIP tiers are an add-on on that plan, and Advanced and Plus are quote-only.
Key features
- Points and referrals: On-site and off-site earning on every plan, bonus points by product or collection, and IP-based duplicate detection on referrals.
- VIP tiers: Up to five tiers (more if you ask), based on spend or points. An add-on on Classic, included on Advanced and Plus.
- API on every plan: API and headless API on all plans, plus a connection for AI assistants.
- Managed onboarding: An onboarding manager rebuilds your current program and migrates points, tiers and birthdays, usually within three weeks.
- Languages and currencies: Any currency on every plan; 130+ languages on Advanced and Plus.
How does LoyaltyLion compare to Yotpo?
| Feature | LoyaltyLion | Yotpo |
|---|---|---|
| Free planA free tier you can stay on, not just a trial | Up to 400 orders | |
| Points and rewardsEarn points for purchases and actions, redeem for rewards | ||
| Store credit instead of pointsRun the program in your store's currency, so customers see a $10 balance rather than 100 points and spend it directly | Not listed | Not listed |
| ReferralsGive-and-get rewards for referring friends | ||
| Tiered referral rewardsRewards that grow with each friend referred, e.g. $5, then $10, then $20 | Not listed | Not listed |
| Referral fraud checksBlocks self-referrals, duplicate or disposable emails and repeat IPs before rewards go out | ||
| VIP tiersStatus tiers with their own perks, earned by spend or points | Add-on on Classic; Advanced+ | Premium (quote) |
| Shopify POSEarn and redeem in physical stores | ||
| Redeem at checkoutSpend points inside Shopify checkout (checkout extensions usually need Shopify Plus) | Shopify Plus stores | Pro ($199), Shopify Plus |
| Store credit as a rewardPoints can be redeemed for Shopify store credit | Not listed | |
| WishlistsCustomers save and share favorite products | Not listed | Not listed |
| Paid membershipsRecurring paid programs, not just earned tiers | Not listed | |
| Product reviewsCollect and display product reviews from the same vendor | Yotpo Reviews, sold separately | |
| Shopify FlowTrigger Shopify Flow automations from loyalty events | ||
| API and headlessBuild custom experiences or headless storefronts | All plans | Yes; webhooks on Pro |
| Platforms besides ShopifyRuns on other ecommerce platforms too | BigCommerce, Adobe Commerce, Salesforce, WooCommerce | |
| Built for Shopify badgeShopify's badge for apps that meet its performance, design and integration standards | ||
| Migration helpHow the vendor moves your members and points across | Onboarding manager migrates for you | Yotpo's team migrates your program |
Main differences between LoyaltyLion and Yotpo
- LoyaltyLion offers VIP tiers as an add-on on Classic. On Yotpo you need Premium.
- LoyaltyLion includes API and headless access on every plan.
- Yotpo supports other platforms and sells reviews. LoyaltyLion is Shopify-only and only does loyalty.
Main similarities between LoyaltyLion and Yotpo
- Both start their main paid plan at $199 for 500 orders.
- Both offer an onboarding team and a managed migration.
- Merchants tell us both get expensive on custom quotes.
| Detail | LoyaltyLion | Yotpo |
|---|---|---|
| Free plan | Up to 400 orders (on the App Store listing) | Yes (Yotpo's pages differ on the order cap) |
| Paid plans | Classic $199 (500 orders). Advanced and Plus by quote. VIP tiers are an add-on on Classic. | Pro from $199 (500 orders, then $0.20, $0.10 and $0.05 per order as volume grows). Premium and Enterprise by quote. Reviews and Loyalty bundle from $199. |
| Billing | Every 30 days through Shopify; contract terms not published | Every 30 days |
| App Store rating | 4.7 (547 reviews) | 4.7 (968 reviews) |
Why do companies use LoyaltyLion?
According to Shopify App Store reviews, merchants choose LoyaltyLion because:
- Flexible and customisable: Shopify's review summary says merchants find it intuitive, flexible and easy to customise.
- Integrations: Merchants mention hooking it up to their ERP, Attentive and Recharge.
- The onboarding team: Reviews praise the team's help during setup and onboarding.
Bottom line
LoyaltyLion suits brands building headless or relying on API access, which it includes on every plan. It starts at $199, the same as Yotpo Pro, so you'd switch for the service and flexibility, not to save money.
Okendo
- Founded: On the Shopify App Store since 2018
- Most similar to: Yotpo
- Typical users: Ecommerce and marketing teams
- Typical customers: Shopify brands that want reviews and loyalty from one vendor
- Shopify App Store: 4.8 (1,445 reviews) (one listing for reviews and loyalty combined)
What is Okendo?
Okendo started out as a reviews app and has grown into a suite of reviews, loyalty, referrals, quizzes and surveys, sold separately or bundled inside one Shopify app. If you like Yotpo's one-vendor approach but only sell on Shopify, it's the closest match on this list. The platform has been getting noticeably better through 2026.
Pricing is worth modelling before you commit. Loyalty, referrals, reviews, quizzes and surveys are each sold separately, so it can look cheap until you add up everything you need. Loyalty alone runs from $99 a month for up to 200 orders on Essentials to $999 for up to 10,000 on Advanced. VIP tiers are based on spend only, and the merchant fulfils the perks by hand.
Not the best fit for: Smaller stores watching cost (loyalty starts at $99 a month for up to 200 orders), and brands that need VIP tiers based on points, since Okendo's tiers are spend-based only.
Key features
- Points: Earn for purchases, reviews, social follows, birthdays and anniversaries, with points backdated up to 12 months.
- VIP tiers: Unlimited spend-based tiers on a rolling-year or lifetime window. Perks are written as text, and the merchant fulfils them.
- Store credit and checkout: Store credit and cashback rewards, a checkout extension to apply points or credit, and a customer account extension with a digital loyalty card.
- Reviews bundle: Okendo Reviews is a separate product. You can bundle it with Loyalty and Surveys, or buy the full Okendo Platform.
- Migration: A CSV importer that reads export files from Yotpo, LoyaltyLion and Smile, including balances, VIP tiers and birthdays.
How does Okendo compare to Yotpo?
| Feature | Okendo | Yotpo |
|---|---|---|
| Free planA free tier you can stay on, not just a trial | Reviews only | |
| Points and rewardsEarn points for purchases and actions, redeem for rewards | ||
| Store credit instead of pointsRun the program in your store's currency, so customers see a $10 balance rather than 100 points and spend it directly | Cash back as store credit | Not listed |
| ReferralsGive-and-get rewards for referring friends | ||
| Tiered referral rewardsRewards that grow with each friend referred, e.g. $5, then $10, then $20 | Not listed | Not listed |
| Referral fraud checksBlocks self-referrals, duplicate or disposable emails and repeat IPs before rewards go out | ||
| VIP tiersStatus tiers with their own perks, earned by spend or points | Spend-based only | Premium (quote) |
| Shopify POSEarn and redeem in physical stores | ||
| Redeem at checkoutSpend points inside Shopify checkout (checkout extensions usually need Shopify Plus) | Pro ($199), Shopify Plus | |
| Store credit as a rewardPoints can be redeemed for Shopify store credit | ||
| WishlistsCustomers save and share favorite products | Not listed | Not listed |
| Paid membershipsRecurring paid programs, not just earned tiers | Early access | |
| Product reviewsCollect and display product reviews from the same vendor | Okendo Reviews, sold separately | Yotpo Reviews, sold separately |
| Shopify FlowTrigger Shopify Flow automations from loyalty events | ||
| API and headlessBuild custom experiences or headless storefronts | Add-on | Yes; webhooks on Pro |
| Platforms besides ShopifyRuns on other ecommerce platforms too | BigCommerce, Adobe Commerce, Salesforce, WooCommerce | |
| Built for Shopify badgeShopify's badge for apps that meet its performance, design and integration standards | ||
| Migration helpHow the vendor moves your members and points across | CSV importer for Yotpo, LoyaltyLion and Smile files | Yotpo's team migrates your program |
Main differences between Okendo and Yotpo
- Okendo is Shopify-only. Yotpo supports four other platforms.
- Okendo Loyalty starts at $99 a month for 200 orders. Yotpo Pro starts at $199 for 500.
- Okendo's VIP tiers are spend-based only.
Main similarities between Okendo and Yotpo
- Both sell reviews and loyalty, separately or bundled.
- Both are aimed at mid-market and larger brands.
| Detail | Okendo | Yotpo |
|---|---|---|
| Free plan | Reviews only; no free loyalty plan listed | Yes (Yotpo's pages differ on the order cap) |
| Paid plans | Loyalty from $99 (Essentials, up to 200 orders) to $999 (Advanced, up to 10,000 orders), priced by order volume. Bundles with Reviews and other products. | Pro from $199 (500 orders, then $0.20, $0.10 and $0.05 per order as volume grows). Premium and Enterprise by quote. Reviews and Loyalty bundle from $199. |
| Billing | Monthly per product, or annual for bundles | Every 30 days |
| App Store rating | 4.8 (1,445 reviews) | 4.7 (968 reviews) |
Why do companies use Okendo?
Okendo has one listing for reviews and loyalty, and most of its reviews are about the reviews product. Merchants mention:
- More and better reviews: Shopify's review summary says merchants see the number and quality of their reviews go up quickly.
- One platform for several tools: The summary notes that a lot of merchants rely on its automations, quizzes, surveys and loyalty and referral tools together.
- Account support: Reviews mention individual account managers who made the platform easier to run.
Bottom line
Okendo is the closest match to Yotpo's reviews-plus-loyalty setup, but it only runs on Shopify. Loyalty starts at $99 a month, each Okendo product is billed separately, and VIP tiers are spend-based only.
Which Yotpo alternative should you choose?
Every app here covers points, referrals, VIP tiers and help moving your data across, so those shouldn't decide it. What's different is who each one is built for:
- A Shopify brand doing $1M+ that wants the program built around your store, with points or store credit, custom loyalty pages and a team that plans and migrates it with you? Go with Mage.
- A smaller store that wants a generous free plan and the simplest possible setup? Try Smile.io.
- Need more than 50 integrations, or chat support at any hour? Consider Rivo.
- Building headless, or need 130+ storefront languages? Look at LoyaltyLion.
- Want reviews, loyalty, quizzes and surveys from one Shopify-only vendor? Talk to Okendo.
Yotpo is still a sensible choice if you sell on several platforms, rely on Yotpo Reviews, or want a large vendor with a dedicated customer success manager. If you do switch, time it around your renewal date so you're not paying for two programs at once.
Is Mage right for you?
We're biased, obviously. But we think Mage is the more modern loyalty product for Shopify brands, and it's a good replacement for Yotpo Loyalty if:
- You want VIP tiers, referrals, bonus campaigns, POS and wishlists on a plan with the price written on it. That's Starter, at $49 a month, no quote.
- You'd rather your customers see $10 of store credit than 100 points. From Starter, we can run the whole program in your store's currency, or in points if you prefer.
- You don't want to do the migration yourself. We import your Yotpo members, points and tiers for you, free on Growth and up, and most brands go live in 1 to 2 weeks. Tea Drops moved 200,000+ members over from Yotpo in under two weeks (case study).
- You want help working out the strategy as well as the setup. We're a small, founder-led team, and our playbooks and video masterclasses are free.
If you want a big vendor with dedicated customer success managers, that's Yotpo, not us. We're a team of four. Brands that moved to Mage from Yotpo tell us they pay 30 to 50% less. If you're just getting started, the $15 Essential plan on the Shopify App Store covers the basics, and Starter makes sense once you're doing 100+ orders a month.
Frequently asked questions
What is Yotpo Loyalty used for?
Yotpo Loyalty runs points, referral, VIP tier and membership programs for ecommerce brands. A lot of merchants use it alongside Yotpo Reviews, and it works on Shopify, BigCommerce, Adobe Commerce, Salesforce Commerce Cloud and WooCommerce.
How much does Yotpo Loyalty cost?
As of November 2026, Yotpo Loyalty has a Free plan and a Pro plan from $199 a month, which includes 500 orders. After that it's $0.20, $0.10 and $0.05 per order as your volume grows. VIP tiers are on Premium, which is priced by quote, and so is Enterprise. A Reviews and Loyalty bundle starts at $199 a month.
Can Mage replace Yotpo Loyalty?
For most Shopify brands, yes. Mage covers points, referrals, unlimited VIP tiers, store credit and wishlists from Starter at $49, and adds branded customer accounts and paid memberships on Enterprise. We import your Yotpo members, points and tiers for you.
What Mage doesn't do: collect product reviews (we partner with Judge.me, and award points for reviews from Judge.me, Okendo, Loox, Yotpo and REVIEWS.io), or run on any platform other than Shopify.
Which Yotpo alternative has VIP tiers for less?
Mage and Rivo are the cheapest, both from $49 a month. Here's how the plans stack up:
| App | Free plan | Paid from | VIP tiers |
|---|---|---|---|
| Mage | No | $15/mo | Starter ($49) |
| Rivo | Up to 200 orders | $15/mo | Scale (from $49) |
| Smile.io | Up to 200 orders | $15/mo | Growth ($199) |
| LoyaltyLion | Up to 400 orders | $199/mo | Add-on on Classic; Advanced+ |
| Okendo | Reviews only | $99/mo | Spend-based only |
| Yotpo | Yes | $199/mo | Premium (quote) |
Can I switch from Yotpo without losing customers' points?
Yes. Mage has an automated Yotpo importer and does the whole move for you, from members and points to tiers. Rivo offers an automated Yotpo migration, Okendo's CSV importer reads Yotpo export files, and LoyaltyLion's onboarding team migrates programs for you. Whichever you pick, export your balances and VIP status before your Yotpo contract ends, and plan the switch around your renewal date.
What's the best Yotpo alternative for reviews and loyalty together?
If you want one vendor, Okendo is the closest match. It sells reviews and loyalty in one Shopify app, billed as separate products.
If you'd rather have a dedicated loyalty app, Mage pairs with Judge.me (about $15 a month for its paid plan) and awards points for reviews.
How did you compare these apps?
We make Mage, and we've weighed every app on the same terms, including the places where others do things better than we do. Every fact comes from each vendor's own pricing pages, help docs or Shopify App Store listing, linked at the bottom of this page with the date we checked.
Sources
Facts come from each vendor's own pricing pages, help centers and Shopify App Store listings, plus the third-party sources linked below. Prices are in USD per month.
- Yotpo Loyalty, checked Nov 2, 2026: Yotpo Loyalty pricing, TechCrunch: Yotpo raises $230M Series F (2021), Yotpo on the Shopify App Store, Yotpo loyalty tiers, Yotpo loyalty migration
- Mage Loyalty, checked Nov 4, 2026: Mage pricing, Mage on the Shopify App Store, Mage help center: migrating from Yotpo
- Smile.io, checked Nov 2, 2026: Smile.io pricing, Smile.io on the Shopify App Store, Smile.io paid plan features
- Rivo, checked Nov 2, 2026: Rivo pricing, Rivo on the Shopify App Store, Rivo help center: migrating from another app
- LoyaltyLion, checked Nov 2, 2026: LoyaltyLion pricing, LoyaltyLion on the Shopify App Store, LoyaltyLion on Trustpilot
- Okendo Loyalty, checked Nov 4, 2026: Okendo pricing, Okendo on the Shopify App Store, Filta case study: Okendo's outsourced support team