The best LoyaltyLion alternatives & competitors, compared
Kris JamesAlternativesLoyaltyLion is one of the longest-running loyalty platforms built for Shopify. It was founded in London in 2012, and it has a good feature set, API access on every plan, and an onboarding team that builds your program with you. It holds a 4.7 rating from 547 App Store reviews.
Being one of the older players, parts of the platform feel dated. To its credit, it has been shipping improvements through 2026.
If you're shopping for LoyaltyLion alternatives, it's usually for one of these reasons:
- Cost. Classic starts at $199 a month for 500 orders, and VIP tiers are an add-on on top of that. Advanced and Plus are quote-only. From the quotes merchants have shared with us, LoyaltyLion's custom pricing sits up with Yotpo's at the top of the market.
- Support after signing. Merchants who've moved to Mage tell us support drops off once the contract is signed, and some LoyaltyLion reviews on Trustpilot and the App Store mention slow replies or none at all. The onboarding team gets good reviews. It's the ongoing help that people bring up.
- ROI promised on sales calls. Several merchants have told us the revenue they were shown on sales calls didn't match what the program actually delivered. Whoever you talk to, us included, ask for the assumptions behind any ROI figure and check them against your own repeat purchase data.
- An older platform catching up. LoyaltyLion has been around since 2012, and parts of the platform show their age. It's been shipping improvements through 2026, but it's still catching up with apps built more recently.
Mage
- Founded: 2024
- Most similar to: Rivo
- Typical users: Marketing managers, ecommerce directors and ecom teams
- Typical customers: Brands doing $1M+ a year in revenue, plus smaller brands getting started
- Shopify App Store: 5.0 (7 reviews)
What is Mage?
Mage (that's us 👋) is a Shopify loyalty platform. Points or store credit, VIP tiers, referrals and wishlists come as standard, and branded customer accounts and paid memberships are there on Enterprise when you need them. It all runs in one app, so a returning customer sees one experience rather than three stitched together.
Most of the brands we work with do $1M+ a year. At that size, enough revenue comes from repeat customers that the details start to matter: what you reward, where your tier thresholds sit, whether the loyalty page looks like your store, and whether your team can act on the data in Klaviyo or Shopify segments. That's the work Mage is built for.
We still keep a $15 Essential plan for stores that are just starting out. It covers the basics, and when you need more you upgrade inside Mage instead of migrating to another app.
Not the best fit for: Brands that want product reviews from the same vendor (we partner with Judge.me for that), stores that aren't on Shopify, and teams that want a big vendor behind them. We're a bootstrapped team of four, we launched on the App Store in 2025, and we have far fewer reviews than the other apps here.
Key features
- The basics, done properly: Points, unlimited VIP tiers, referrals, wishlists, Shopify POS and store credit are all on Starter at $49. Every loyalty app has some version of these. The rest of this list is where we go further.
- Points or store credit, your choice: Some brands want points and give them their own name, like beauty points. Others want customers to see exactly what they have, so Mage can show the balance as store credit in your store's currency: $10, not 100 points. That matters because 100 points is worth $10 at one brand and $1 at the next, so most customers don't know what a points balance means. It also makes remarketing easier. "You've got $10 in store credit waiting for you" lands with customers in a way "You've got 100 points" doesn't. Both models are on Starter.
- Earning rules that go past points per dollar: There are more than 20 earning rules, and every one works with points or store credit. A one-time purchase rule rewards a single big basket, so if your AOV is $50 you can give a bonus for orders over $100. A stamp card rewards a pattern, like three orders over $100 in 60 days earning a free product, a perk or a unique discount. All of it is on Starter.
- Tiered referral rewards: Most referral programs stop at give $5, get $5. On Growth, rewards can grow with every friend someone brings in: $5 for the first, $10 for the second, $20 for the third and a free product for the fourth.
- Referral fraud checks: We see a lot of fraud attempts on referrals. Mage checks the usual signals, like similar or aliased emails, self-referrals and repeat IP addresses, and also looks at the device, which catches one person using several email addresses from the same phone. Fraud prevention is on Growth.
- Exclusive access built on loyalty data: Mage writes loyalty data into Shopify metafields and Shopify's segment builder, on Starter. You can lock pages by VIP tier, points earned or how long someone has been a member, add countdowns to them, and build segments natively in Shopify, like members for more than a year, lifetime points over a set amount or store credit balance over $50, then use them for offers wherever you already use Shopify segments.
- First-party data capture: Loyalty touchpoints reward customers for joining your SMS list or newsletter, and everything syncs to Klaviyo, Postscript, Omnisend, Attentive and the other email and SMS tools you already use (21 integrations in all).
- Loyalty pages that look like yours: A lot of loyalty apps start you from one template and let you change the colours and fonts. We build fully custom loyalty landing pages, so no two Mage programs look the same. Branded customer accounts and paid memberships work the same way, as Enterprise modules.
- Mage Canvas, or code if you'd rather: Canvas is our no-code editor for loyalty pages, wishlists and customer accounts, so your marketing team can change things without waiting on a developer. When you do want a developer involved, there's a full API on Growth and up, plus CSS editing.
- Migration: Automated importers for Yotpo, LoyaltyLion and Smile.io, plus CSV for anything else. If you're moving over, we do the whole migration for you, from members and points to tiers and history. It's free on Growth and up, and most brands go live in 1 to 2 weeks.
How does Mage compare to LoyaltyLion?
| Feature | Mage | LoyaltyLion |
|---|---|---|
| Free planA free tier you can stay on, not just a trial | Up to 400 orders | |
| Points and rewardsEarn points for purchases and actions, redeem for rewards | ||
| Store credit instead of pointsRun the program in your store's currency, so customers see a $10 balance rather than 100 points and spend it directly | Starter ($49) | Not listed |
| ReferralsGive-and-get rewards for referring friends | ||
| Tiered referral rewardsRewards that grow with each friend referred, e.g. $5, then $10, then $20 | Growth ($499) | Not listed |
| Referral fraud checksBlocks self-referrals, duplicate or disposable emails and repeat IPs before rewards go out | Growth ($499), with device checks | |
| VIP tiersStatus tiers with their own perks, earned by spend or points | Starter ($49) | Add-on on Classic; Advanced+ |
| Shopify POSEarn and redeem in physical stores | Starter ($49) | |
| Redeem at checkoutSpend points inside Shopify checkout (checkout extensions usually need Shopify Plus) | Growth ($499) | Shopify Plus stores |
| Store credit as a rewardPoints can be redeemed for Shopify store credit | Starter ($49) | Not listed |
| WishlistsCustomers save and share favorite products | Starter ($49) | Not listed |
| Paid membershipsRecurring paid programs, not just earned tiers | Enterprise module | Not listed |
| Product reviewsCollect and display product reviews from the same vendor | Via Judge.me partnership | |
| Shopify FlowTrigger Shopify Flow automations from loyalty events | ||
| API and headlessBuild custom experiences or headless storefronts | Growth ($499) | All plans |
| Platforms besides ShopifyRuns on other ecommerce platforms too | ||
| Built for Shopify badgeShopify's badge for apps that meet its performance, design and integration standards | ||
| Migration helpHow the vendor moves your members and points across | Done for you, free on Growth+; Yotpo, LoyaltyLion and Smile importers | Onboarding manager migrates for you |
Main differences between Mage and LoyaltyLion
- Mage has an automated LoyaltyLion importer and does the whole migration for you.
- LoyaltyLion sells VIP tiers as an add-on on its $199 Classic plan; Mage includes unlimited VIP tiers on Starter at $49.
- Mage includes wishlists from Starter and can run the whole program as store credit instead of points. LoyaltyLion doesn't list either.
- Brands that moved from LoyaltyLion to Mage tell us they pay 30 to 50% less.
- LoyaltyLion includes API access on every plan; Mage's API starts on Growth.
- LoyaltyLion is an older, larger company; Mage is a founder-led team of four.
Main similarities between Mage and LoyaltyLion
- Both cover points, referrals, VIP tiers, Shopify POS and redeem at checkout.
- Both offer a managed migration and hands-on onboarding.
| Detail | Mage | LoyaltyLion |
|---|---|---|
| Free plan | No free plan; 7-day free trial | Up to 400 orders (on the App Store listing) |
| Paid plans | Essential $15 for brand-new stores (500 orders, on the Shopify App Store). Starter $49 (500 orders, then $0.20 each). Growth $499 (2,500 orders, then $0.15 each). Enterprise from $999 on an annual agreement. | Classic $199 (500 orders). Advanced and Plus by quote. VIP tiers are an add-on on Classic. |
| Billing | Monthly, no contract; Enterprise is annual | Every 30 days through Shopify; contract terms not published |
| App Store rating | 5.0 (7 reviews) | 4.7 (547 reviews) |
Why do companies use Mage?
Mostly for the help. We're a small, founder-led team, and we work with brands more like a partner than a software vendor: we get on a call, look at your customers and margins, and plan the program with you before anything gets built.
That covers the strategy (what to reward, how your tiers should work, what a member is actually worth to you), the design (a loyalty page and widget that look like your store, not like an app someone installed), and the setup itself, including moving your members and points across from Yotpo, Smile or wherever you are now.
After launch you're still talking to the same people. Our playbooks, benchmarks and video masterclasses are free for anyone, and on Enterprise you get a shared Slack channel with us.
The trade-off is size. We're four people, so there's no 24/7 chat, and you're choosing a younger company with a handful of App Store reviews over one with thousands.
“We are really happy with working with the Mage team and getting this program up and running. They are very responsible and professional. Very seamless and the upsell features seem to already be helping with adoption!”
Read the Tea Drops case study →
Bottom line
Mage covers what most brands use LoyaltyLion for: unlimited VIP tiers from $49, wishlists, store credit and custom loyalty pages. Brands that switched tell us they pay 30 to 50% less. If you rely on API access and don't want to be on a $499 plan to get it, LoyaltyLion is still the better fit.
Try Mage free for 7 days
Install from the Shopify App Store, or book a demo and we'll plan your migration with you.
Smile.io
- Founded: On the Shopify App Store since 2014
- Most similar to: Rivo, LoyaltyLion
- Typical users: Store owners and small marketing teams
- Typical customers: New and growing Shopify stores
- Shopify App Store: 4.9 (4,657 reviews)
What is Smile.io?
Smile has been on the Shopify App Store since 2014, and with 4,657 reviews it's the most-reviewed loyalty app here. It covers points, referrals and VIP tiers, most merchants finish setup without help, and it has the Built for Shopify badge.
Its floating rewards widget is probably the best of its kind, and that's where Smile has put its effort. Where it struggles is scale. The experience still centres on the widget rather than fully custom loyalty pages or branded customer accounts, and the program logic stays fairly simple as a brand's needs get more complex. Smile does sell Plus ($999 a month, billed annually) and Enterprise tiers with API access, data warehouse sync and SOC 2. It's at its best with smaller stores.
Not the best fit for: Enterprise brands, in our view. Smile does sell Plus and Enterprise tiers, but the features stay fairly simple and everything is built around its loyalty widget. There are no fully custom loyalty pages or branded customer accounts for brands that want something more modern. VIP tiers start at $199, and API access needs Plus at $999 a month, billed annually.
Key features
- Points and referrals on every plan: Including Free (up to 200 orders), with 10+ ways to earn, Shopify POS and live chat support.
- Store credit and bonus events: Standard ($79) adds store credit and gift card rewards, double-points events and points on product and thank-you pages.
- VIP tiers on Growth: Growth ($199) adds VIP tiers, points expiry, the Loyalty Hub, and redeem at checkout for Shopify Plus stores.
- API on Plus: The API, JavaScript SDK and white-glove migration are on Smile Plus, $999 a month billed annually.
- Integrations: 34 in the directory, including Klaviyo, Omnisend, Judge.me, Okendo, Yotpo Reviews, Gorgias and Recharge.
How does Smile.io compare to LoyaltyLion?
| Feature | Smile.io | LoyaltyLion |
|---|---|---|
| Free planA free tier you can stay on, not just a trial | Up to 200 orders | Up to 400 orders |
| Points and rewardsEarn points for purchases and actions, redeem for rewards | ||
| ReferralsGive-and-get rewards for referring friends | ||
| Tiered referral rewardsRewards that grow with each friend referred, e.g. $5, then $10, then $20 | Not listed | Not listed |
| Referral fraud checksBlocks self-referrals, duplicate or disposable emails and repeat IPs before rewards go out | ||
| VIP tiersStatus tiers with their own perks, earned by spend or points | Growth ($199) | Add-on on Classic; Advanced+ |
| Shopify POSEarn and redeem in physical stores | ||
| Redeem at checkoutSpend points inside Shopify checkout (checkout extensions usually need Shopify Plus) | Growth ($199), Shopify Plus | Shopify Plus stores |
| Store credit as a rewardPoints can be redeemed for Shopify store credit | Standard ($79) | Not listed |
| WishlistsCustomers save and share favorite products | Not listed | Not listed |
| Paid membershipsRecurring paid programs, not just earned tiers | Not listed | |
| Product reviewsCollect and display product reviews from the same vendor | ||
| Shopify FlowTrigger Shopify Flow automations from loyalty events | Essential ($15) | |
| API and headlessBuild custom experiences or headless storefronts | Plus ($999, annual) | All plans |
| Built for Shopify badgeShopify's badge for apps that meet its performance, design and integration standards | ||
| Migration helpHow the vendor moves your members and points across | CSV import; white-glove on Plus | Onboarding manager migrates for you |
Main differences between Smile.io and LoyaltyLion
- Smile has paid plans from $15; LoyaltyLion's first public price is $199.
- LoyaltyLion includes API access on every plan; Smile needs Plus at $999, billed annually.
- Smile has the Built for Shopify badge; LoyaltyLion doesn't.
Main similarities between Smile.io and LoyaltyLion
- Both have a free plan.
- Both cover points, referrals, VIP tiers and Shopify POS.
| Detail | Smile.io | LoyaltyLion |
|---|---|---|
| Free plan | Up to 200 orders | Up to 400 orders (on the App Store listing) |
| Paid plans | Essential $15 (500 orders). Standard $79 (1,000). Growth $199 (2,500, then $20 per 100). Plus $999 billed annually (7,500). Enterprise custom. | Classic $199 (500 orders). Advanced and Plus by quote. VIP tiers are an add-on on Classic. |
| Billing | Monthly up to Growth; Plus and Enterprise annual | Every 30 days through Shopify; contract terms not published |
| App Store rating | 4.9 (4,657 reviews) | 4.7 (547 reviews) |
Why do companies use Smile.io?
According to Shopify App Store reviews, merchants choose Smile.io because:
- No-code setup: Shopify's review summary says merchants find it easy to set up, no-code, and intuitive for both staff and customers.
- The free plan: Smaller stores regularly mention the free plan as the reason they started.
- Quick support: Reviews often name support staff who fixed problems quickly.
Bottom line
Smile is simpler and much cheaper to start, and it has a proper free plan. It's best for smaller stores. Brands running complex programs may find it limiting.
Rivo
- Founded: On the Shopify App Store since January 2021
- Most similar to: Mage, Smile.io
- Typical users: Ecommerce and marketing teams
- Typical customers: Shopify and Shopify Plus DTC brands
- Shopify App Store: 4.7 (1,438 reviews)
What is Rivo?
Rivo is a Shopify retention platform based in Las Vegas. It launched on the App Store in 2021, grew fast, and now sells its loyalty plans alongside two separate products, Cashback and Accounts.
It's easy to get set up. The cost goes up as you add features, though. Referrals and VIP tiers are on Scale, checkout touchpoints and the developer toolkit are on Plus at $499, and wishlists only come with Accounts, which is another product starting at $499.
We've run Rivo ourselves on the Scale plan. Getting a working program and widget took about 15 minutes, and longer once we added VIP tiers, referrals and email branding. When we asked questions in chat, we got quick replies. Rivo ships a lot, and fast (its site advertises 115+ product updates this season), and some of the newer features felt less finished than the core loyalty program. The docs are thorough but hard to find your way around, and the admin feels a bit dated next to newer Shopify apps.
Not the best fit for: Brands that want the developer toolkit, checkout touchpoints or wishlists without paying $499 a month or more. Wishlists only come with Accounts, a separate product from $499.
Key features
- Loyalty from $15: Essentials gets you a loyalty and referrals page, an account page widget, Shopify POS, birthday rewards and 11 loyalty emails you can switch on or off.
- VIP, referrals and store credit on Scale: Scale (from $49) adds VIP tiers, referrals, points expiry, bonus campaigns, point drops, store credit, Shopify Flow and 50+ integrations.
- Plus for developers and checkout: Plus ($499) adds the Developer Toolkit, 6+ checkout touchpoints, a page builder with custom CSS, and a custom email sending domain.
- Cashback and Accounts: Both sold separately. Cashback starts at $199 a month, and Accounts (wishlists, wallet pass, passwordless login, subscriptions and returns portal) starts at $499.
- Migration: Automated migration from Yotpo and LoyaltyLion, guides for Smile.io, Stamped, Growave and Rise, and CSV imports.
How does Rivo compare to LoyaltyLion?
| Feature | Rivo | LoyaltyLion |
|---|---|---|
| Free planA free tier you can stay on, not just a trial | Up to 200 orders | Up to 400 orders |
| Points and rewardsEarn points for purchases and actions, redeem for rewards | ||
| Store credit instead of pointsRun the program in your store's currency, so customers see a $10 balance rather than 100 points and spend it directly | Cashback product, from $199 | Not listed |
| ReferralsGive-and-get rewards for referring friends | Scale (from $49) | |
| Tiered referral rewardsRewards that grow with each friend referred, e.g. $5, then $10, then $20 | Custom plan | Not listed |
| Referral fraud checksBlocks self-referrals, duplicate or disposable emails and repeat IPs before rewards go out | ||
| VIP tiersStatus tiers with their own perks, earned by spend or points | Scale (from $49) | Add-on on Classic; Advanced+ |
| Shopify POSEarn and redeem in physical stores | Essentials ($15) | |
| Redeem at checkoutSpend points inside Shopify checkout (checkout extensions usually need Shopify Plus) | Plus ($499) | Shopify Plus stores |
| Store credit as a rewardPoints can be redeemed for Shopify store credit | Scale (from $49) | Not listed |
| WishlistsCustomers save and share favorite products | Accounts product, from $499 | Not listed |
| Paid membershipsRecurring paid programs, not just earned tiers | Custom plan | Not listed |
| Shopify FlowTrigger Shopify Flow automations from loyalty events | Scale (from $49) | |
| API and headlessBuild custom experiences or headless storefronts | Plus ($499) | All plans |
| Platforms besides ShopifyRuns on other ecommerce platforms too | ||
| Built for Shopify badgeShopify's badge for apps that meet its performance, design and integration standards | ||
| Migration helpHow the vendor moves your members and points across | Automated from Yotpo and LoyaltyLion | Onboarding manager migrates for you |
Main differences between Rivo and LoyaltyLion
- Rivo starts at $15, with VIP tiers on Scale from $49; LoyaltyLion starts at $199.
- Rivo has an automated migration from LoyaltyLion.
- LoyaltyLion includes API access on every plan; Rivo's needs Plus at $499.
Main similarities between Rivo and LoyaltyLion
- Both cover points, referrals, VIP tiers and Shopify POS.
- Both support headless setups through an API.
| Detail | Rivo | LoyaltyLion |
|---|---|---|
| Free plan | Up to 200 orders | Up to 400 orders (on the App Store listing) |
| Paid plans | Essentials $15 (500 orders). Scale from $49 (400 orders, then $20 per 100, up to $499). Plus $499 (2,500 orders). Cashback from $199 and Accounts from $499 are separate. | Classic $199 (500 orders). Advanced and Plus by quote. VIP tiers are an add-on on Classic. |
| Billing | Every 30 days, month to month | Every 30 days through Shopify; contract terms not published |
| App Store rating | 4.7 (1,438 reviews) | 4.7 (547 reviews) |
Why do companies use Rivo?
According to Shopify App Store reviews, merchants choose Rivo because:
- Easy to set up: Shopify's review summary says merchants find it easy to set up and use, even without a technical team.
- Helpful agents on tricky issues: Several reviews name support agents who sorted out complicated problems quickly.
- Straightforward imports: Merchants mention bringing points over from a previous app and connecting Klaviyo without any trouble.
Bottom line
Rivo is a lot cheaper to start, with VIP tiers from $49. Developer access and wishlists cost more, though, on $499 plans and products.
Yotpo
- Founded: 2011; loyalty app on Shopify since 2015
- Most similar to: Okendo, LoyaltyLion
- Typical users: Marketing and retention teams
- Typical customers: Mid-market and enterprise brands, often already on Yotpo Reviews
- Shopify App Store: 4.7 (968 reviews)
What is Yotpo?
Yotpo is a big ecommerce retention company, founded in 2011. Its loyalty product started life as Swell, and today it covers points, referrals, VIP tiers and memberships, sold on its own or alongside Yotpo Reviews. There's a lot of venture money behind it: more than $400 million raised, including a $230 million Series F in 2021 at a $1.4 billion valuation.
Breadth is where it wins. It runs on Shopify, BigCommerce, Adobe Commerce, Salesforce Commerce Cloud and WooCommerce, and you can get reviews and loyalty from the same company. The catch is cost, and it climbs quickly. Pro is published at $199 a month, but VIP tiers are on Premium, which is quote-only, and the Premium and Enterprise quotes merchants have shared with us are the highest we've seen in Shopify loyalty.
Not the best fit for: Smaller stores that want VIP tiers without asking for a custom quote (tiers sit on the Premium plan), and teams that want to see published pricing at every level.
Key features
- Points and referrals: On every plan, Free included. Referral fraud prevention blocks by user agent, IP and billing address.
- Redeem at checkout: Pro and up, through a Shopify Plus checkout extension. Pro also gets you webhooks.
- VIP tiers: On Premium and Enterprise, both priced by quote, along with smart segments, ROI analytics and a dedicated CSM.
- Reviews and the wider suite: Yotpo Reviews is sold separately. A Reviews and Loyalty bundle starts at $199 a month.
- Integrations and platforms: Klaviyo, Attentive, Postscript, Omnisend, Gorgias and Recharge, among many others. It also runs on four platforms besides Shopify.
- Migration service: Yotpo's team moves your existing program data and balances across in a six-step process, which includes setting up your Klaviyo flows.
How does Yotpo compare to LoyaltyLion?
| Feature | Yotpo | LoyaltyLion |
|---|---|---|
| Free planA free tier you can stay on, not just a trial | Up to 400 orders | |
| Points and rewardsEarn points for purchases and actions, redeem for rewards | ||
| Store credit instead of pointsRun the program in your store's currency, so customers see a $10 balance rather than 100 points and spend it directly | Not listed | Not listed |
| ReferralsGive-and-get rewards for referring friends | ||
| Tiered referral rewardsRewards that grow with each friend referred, e.g. $5, then $10, then $20 | Not listed | Not listed |
| Referral fraud checksBlocks self-referrals, duplicate or disposable emails and repeat IPs before rewards go out | ||
| VIP tiersStatus tiers with their own perks, earned by spend or points | Premium (quote) | Add-on on Classic; Advanced+ |
| Shopify POSEarn and redeem in physical stores | ||
| Redeem at checkoutSpend points inside Shopify checkout (checkout extensions usually need Shopify Plus) | Pro ($199), Shopify Plus | Shopify Plus stores |
| Store credit as a rewardPoints can be redeemed for Shopify store credit | Not listed | |
| WishlistsCustomers save and share favorite products | Not listed | Not listed |
| Paid membershipsRecurring paid programs, not just earned tiers | Not listed | |
| Product reviewsCollect and display product reviews from the same vendor | Yotpo Reviews, sold separately | |
| Shopify FlowTrigger Shopify Flow automations from loyalty events | ||
| API and headlessBuild custom experiences or headless storefronts | Yes; webhooks on Pro | All plans |
| Platforms besides ShopifyRuns on other ecommerce platforms too | BigCommerce, Adobe Commerce, Salesforce, WooCommerce | |
| Built for Shopify badgeShopify's badge for apps that meet its performance, design and integration standards | ||
| Migration helpHow the vendor moves your members and points across | Yotpo's team migrates your program | Onboarding manager migrates for you |
Main differences between Yotpo and LoyaltyLion
- Yotpo runs on five ecommerce platforms and sells reviews; LoyaltyLion is Shopify-only and loyalty-only.
- Yotpo's VIP tiers need its Premium plan; LoyaltyLion's are an add-on on Classic.
Main similarities between Yotpo and LoyaltyLion
- Both start their main paid plan at $199 for 500 orders.
- Merchants tell us both get expensive on custom quotes.
- Both offer an onboarding team and a managed migration.
| Detail | Yotpo | LoyaltyLion |
|---|---|---|
| Free plan | Yes (Yotpo's pages differ on the order cap) | Up to 400 orders (on the App Store listing) |
| Paid plans | Pro from $199 (500 orders, then $0.20, $0.10 and $0.05 per order as volume grows). Premium and Enterprise by quote. Reviews and Loyalty bundle from $199. | Classic $199 (500 orders). Advanced and Plus by quote. VIP tiers are an add-on on Classic. |
| Billing | Every 30 days | Every 30 days through Shopify; contract terms not published |
| App Store rating | 4.7 (968 reviews) | 4.7 (547 reviews) |
Why do companies use Yotpo?
According to Shopify App Store reviews, merchants choose Yotpo because:
- It's reliable at scale: Shopify's own review summary calls it a reliable, long-term solution for loyalty and rewards.
- It pairs with Yotpo Reviews and headless setups: The same summary says merchants often run it alongside Yotpo Reviews and on headless storefronts.
- Migration help: One merchant called the team "extremely helpful" during their move to Shopify (May 2026).
Bottom line
On price, Yotpo is a sideways move. It's worth a look if you sell on other platforms or want loyalty next to Yotpo Reviews.
Okendo
- Founded: On the Shopify App Store since 2018
- Most similar to: Yotpo
- Typical users: Ecommerce and marketing teams
- Typical customers: Shopify brands that want reviews and loyalty from one vendor
- Shopify App Store: 4.8 (1,445 reviews) (one listing for reviews and loyalty combined)
What is Okendo?
Okendo started out as a reviews app and has grown into a suite of reviews, loyalty, referrals, quizzes and surveys, sold separately or bundled inside one Shopify app. If you like Yotpo's one-vendor approach but only sell on Shopify, it's the closest match on this list. The platform has been getting noticeably better through 2026.
Pricing is worth modelling before you commit. Loyalty, referrals, reviews, quizzes and surveys are each sold separately, so it can look cheap until you add up everything you need. Loyalty alone runs from $99 a month for up to 200 orders on Essentials to $999 for up to 10,000 on Advanced. VIP tiers are based on spend only, and the merchant fulfils the perks by hand.
Not the best fit for: Smaller stores watching cost (loyalty starts at $99 a month for up to 200 orders), and brands that need VIP tiers based on points, since Okendo's tiers are spend-based only.
Key features
- Points: Earn for purchases, reviews, social follows, birthdays and anniversaries, with points backdated up to 12 months.
- VIP tiers: Unlimited spend-based tiers on a rolling-year or lifetime window. Perks are written as text, and the merchant fulfils them.
- Store credit and checkout: Store credit and cashback rewards, a checkout extension to apply points or credit, and a customer account extension with a digital loyalty card.
- Reviews bundle: Okendo Reviews is a separate product. You can bundle it with Loyalty and Surveys, or buy the full Okendo Platform.
- Migration: A CSV importer that reads export files from Yotpo, LoyaltyLion and Smile, including balances, VIP tiers and birthdays.
How does Okendo compare to LoyaltyLion?
| Feature | Okendo | LoyaltyLion |
|---|---|---|
| Free planA free tier you can stay on, not just a trial | Reviews only | Up to 400 orders |
| Points and rewardsEarn points for purchases and actions, redeem for rewards | ||
| Store credit instead of pointsRun the program in your store's currency, so customers see a $10 balance rather than 100 points and spend it directly | Cash back as store credit | Not listed |
| ReferralsGive-and-get rewards for referring friends | ||
| Tiered referral rewardsRewards that grow with each friend referred, e.g. $5, then $10, then $20 | Not listed | Not listed |
| Referral fraud checksBlocks self-referrals, duplicate or disposable emails and repeat IPs before rewards go out | ||
| VIP tiersStatus tiers with their own perks, earned by spend or points | Spend-based only | Add-on on Classic; Advanced+ |
| Shopify POSEarn and redeem in physical stores | ||
| Redeem at checkoutSpend points inside Shopify checkout (checkout extensions usually need Shopify Plus) | Shopify Plus stores | |
| Store credit as a rewardPoints can be redeemed for Shopify store credit | Not listed | |
| WishlistsCustomers save and share favorite products | Not listed | Not listed |
| Paid membershipsRecurring paid programs, not just earned tiers | Early access | Not listed |
| Product reviewsCollect and display product reviews from the same vendor | Okendo Reviews, sold separately | |
| Shopify FlowTrigger Shopify Flow automations from loyalty events | ||
| API and headlessBuild custom experiences or headless storefronts | Add-on | All plans |
| Platforms besides ShopifyRuns on other ecommerce platforms too | ||
| Built for Shopify badgeShopify's badge for apps that meet its performance, design and integration standards | ||
| Migration helpHow the vendor moves your members and points across | CSV importer for Yotpo, LoyaltyLion and Smile files | Onboarding manager migrates for you |
Main differences between Okendo and LoyaltyLion
- Okendo sells reviews and loyalty together; LoyaltyLion sticks to loyalty.
- Okendo Loyalty starts at $99 for 200 orders; LoyaltyLion at $199 for 500.
- Okendo's VIP tiers are spend-based only; LoyaltyLion's can use spend or points.
Main similarities between Okendo and LoyaltyLion
- Both are Shopify-only.
- Okendo's CSV importer reads LoyaltyLion export files, so moving between them is straightforward.
| Detail | Okendo | LoyaltyLion |
|---|---|---|
| Free plan | Reviews only; no free loyalty plan listed | Up to 400 orders (on the App Store listing) |
| Paid plans | Loyalty from $99 (Essentials, up to 200 orders) to $999 (Advanced, up to 10,000 orders), priced by order volume. Bundles with Reviews and other products. | Classic $199 (500 orders). Advanced and Plus by quote. VIP tiers are an add-on on Classic. |
| Billing | Monthly per product, or annual for bundles | Every 30 days through Shopify; contract terms not published |
| App Store rating | 4.8 (1,445 reviews) | 4.7 (547 reviews) |
Why do companies use Okendo?
Okendo has one listing for reviews and loyalty, and most of its reviews are about the reviews product. Merchants mention:
- More and better reviews: Shopify's review summary says merchants see the number and quality of their reviews go up quickly.
- One platform for several tools: The summary notes that a lot of merchants rely on its automations, quizzes, surveys and loyalty and referral tools together.
- Account support: Reviews mention individual account managers who made the platform easier to run.
Bottom line
Okendo makes sense if you want reviews from the same vendor, and its importer reads LoyaltyLion files. Bear in mind that VIP tiers are spend-based only, and each Okendo product is billed separately.
Which LoyaltyLion alternative should you choose?
Every app here covers points, referrals, VIP tiers and help moving your data across, so those shouldn't decide it. What's different is who each one is built for:
- Want hands-on help without custom-quote pricing, plus custom loyalty pages, store credit and unlimited VIP tiers from $49? Go with Mage.
- A smaller store that wants a generous free plan and the simplest possible setup? Try Smile.io.
- Want more than 50 integrations and a free plan to start on? Consider Rivo.
- Selling on more than one platform, or want reviews and loyalty from one large vendor? Consider Yotpo.
- Want reviews, loyalty, quizzes and surveys from one Shopify-only vendor? Talk to Okendo.
Staying put is reasonable if you use LoyaltyLion's API or headless setup heavily, need 130+ storefront languages, or your CSM relationship is working and the program is hitting its numbers. If you're partway through a contract, plan any switch around your renewal date.
Is Mage right for you?
We're biased, of course. But for most Shopify brands we think Mage is the more modern choice, and it's worth a look if:
- You don't want to pay $199 and then add VIP tiers on top. Unlimited tiers, bonus campaigns, POS and wishlists are all on Starter at $49 a month.
- You'd rather customers see $10 of store credit than 100 points. From Starter, we can run the whole program in your store's currency. Points still work if you prefer them.
- You want a price you can check yourself. Our plans are published up to Growth, and brands that moved from LoyaltyLion tell us they pay 30 to 50% less.
- You want the same people helping you after the contract is signed. We're founder-led, we help with strategy as well as setup, and our playbooks and video masterclasses are free.
We have an automated LoyaltyLion importer, and we do the whole move for you: members, points and tiers. It's free on Growth and up, and most brands go live in 1 to 2 weeks. We're also much smaller than LoyaltyLion, so you're swapping an older, larger company for a founder-led team of four.
Frequently asked questions
What is LoyaltyLion used for?
LoyaltyLion runs points, referral and VIP tier programs for Shopify and Shopify Plus brands. Every plan includes API and headless access, and an onboarding team sets the program up with you.
How much does LoyaltyLion cost?
As of November 2026, LoyaltyLion's pricing page lists Classic at $199 a month for 500 orders, with VIP tiers as an optional add-on. Advanced and Plus are priced by quote. Its Shopify App Store listing also shows a free plan for up to 400 orders.
Can Mage replace LoyaltyLion?
For most brands, yes. Mage covers points, referrals, unlimited VIP tiers, store credit and wishlists from Starter at $49, with branded customer accounts and paid memberships on Enterprise.
LoyaltyLion is ahead in two places: API access on every plan (Mage's starts on Growth) and 130+ storefront languages on its higher plans.
Which LoyaltyLion alternatives have VIP tiers for less?
| App | Free plan | Paid from | VIP tiers |
|---|---|---|---|
| Mage | No | $15/mo | Starter ($49) |
| Rivo | Up to 200 orders | $15/mo | Scale (from $49) |
| Smile.io | Up to 200 orders | $15/mo | Growth ($199) |
| Okendo | Reviews only | $99/mo | Spend-based only |
| LoyaltyLion | Up to 400 orders | $199/mo | Add-on on Classic; Advanced+ |
| Yotpo | Yes | $199/mo | Premium (quote) |
Can I switch from LoyaltyLion without losing points?
Yes. Rivo has an automated LoyaltyLion migration, and Okendo's CSV importer reads LoyaltyLion export files. Mage has an automated LoyaltyLion importer and does the move for you, and managed migration is free on Growth and up.
How did you compare these apps?
We make Mage, and we've weighed every app on the same terms, and we've said where others do things better than we do. Every fact comes from the vendor's own pricing pages, help docs or Shopify App Store listing, and each source is linked at the bottom of this page with the date we checked it.
Sources
Facts come from each vendor's own pricing pages, help centers and Shopify App Store listings, plus the third-party sources linked below. Prices are in USD per month.
- LoyaltyLion, checked Nov 2, 2026: LoyaltyLion pricing, LoyaltyLion on the Shopify App Store, LoyaltyLion on Trustpilot
- Mage Loyalty, checked Nov 4, 2026: Mage pricing, Mage on the Shopify App Store, Mage help center: migrating from Yotpo
- Smile.io, checked Nov 2, 2026: Smile.io pricing, Smile.io on the Shopify App Store, Smile.io paid plan features
- Rivo, checked Nov 2, 2026: Rivo pricing, Rivo on the Shopify App Store, Rivo help center: migrating from another app
- Yotpo Loyalty, checked Nov 2, 2026: Yotpo Loyalty pricing, TechCrunch: Yotpo raises $230M Series F (2021), Yotpo on the Shopify App Store, Yotpo loyalty tiers, Yotpo loyalty migration
- Okendo Loyalty, checked Nov 4, 2026: Okendo pricing, Okendo on the Shopify App Store, Filta case study: Okendo's outsourced support team