How your messaging, rewards and storefront should change as a customer goes from guest to VIP: the job at each stage, tier thresholds from AOV, early access ladders and storefront personalisation. Read it in full, with the video walkthrough.
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The economics of retention, the five metrics to track and how to calculate them, and the strategy that improves them. Read it in full, with the video walkthrough.
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Six chapters in collaboration with Judge.me, Kimonix and Loop. Plus four exclusive partner offers.
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Strategy for the entire BFCM customer journey: build a list you'll keep, let store credit approve before the sale, protect margin during it, and win the second order in the 60 days after.
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Turn loyalty emails into a reliable repeat-purchase channel with templates designed to increase redemptions, bring customers back and generate more revenue.
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