Reelie, formerly Artisan Tropic, is a family-founded food & beverage brand rooted in Colombia and based in the US. They sell crispy, crunchy snacks made from tropical ingredients like plantain and cassava through their Shopify store and retail partners nationwide. Real People + Real Food = Reelie Good. The company has created over 340 rural Colombian jobs while supporting clean water, housing, and education.
Juan Niño
Director of Ecommerce, Reelie
“I looked into so many different integrations for loyalty and referrals for our Shopify Store, but no one impressed me more than Mage on human connection, customer service, and value.”
Reelie needed loyalty infrastructure to bring first-time buyers back and increase repeat purchase rates. As a food & beverage brand selling through Shopify and retail, customer retention was critical, but the loyalty apps they evaluated offered impersonal onboarding and hands-off support. Reelie wanted a Shopify loyalty app with real partnership behind it.
Reelie worked with Mage's founders and their agency to build a Shopify loyalty program that covers online purchases, in-store receipt scanning, social engagement, and referrals. The goal: increase customer lifetime value by rewarding every interaction. Reelie launched with points earning, VIP tiers, fixed-discount rewards, a refer-a-friend program, and a fully branded loyalty landing page. Within 3 months, 2,664 members had enrolled at a 93.8% participation rate, lifting average order value 6.2% and driving a 5x ROI.
Customers earn 1 point per $1 spent, plus bonus points for following Reelie on Instagram and on their birthday.
Customers upload a receipt photo. Mage's AI verifies the purchase and flags fraud.
$10 off orders above $50, $20 off above $75, $30 off above $100. Bigger orders, bigger rewards.
Bronze, Silver, and Gold tiers. Silver members unlock a free Chip Variety Pack for 25 points. Gold members redeem $50 off an order for 25 points.
Both the advocate and their friend get 20% discount codes.
Reelie built a custom loyalty page with Mage's flexible page blocks, theme customisation, and custom CSS. The page matches the rest of the site.
Reelie's products are stocked across a variety of retailers beyond their Shopify store. With Mage's AI receipt scanning, customers upload a receipt photo from any retailer and submit it for loyalty points. The scanner verifies the purchase and checks for fraud automatically. The Reelie team reviews and approves submissions in seconds. This omnichannel approach means customers engage with the Shopify loyalty program at every store that stocks Reelie, not just online.
The live rewards page Reelie built with Mage - points, VIP tiers, and referrals, all in one fully branded experience. Scroll through it below.
