Reelie, formerly Artisan Tropic, is a family-founded food & beverage brand rooted in Colombia and based in the US. They sell crispy, crunchy snacks made from tropical ingredients like plantain and cassava through their Shopify store and retail partners nationwide. Real People + Real Food = Reelie Good. The company has created over 340 rural Colombian jobs while supporting clean water, housing, and education.
Juan Niño
Director of Ecommerce, Reelie
“I looked into so many different integrations for loyalty and referrals for our Shopify Store, but no one impressed me more than Mage on human connection, customer service, and value.”
Reelie sells online through Shopify and on the shelves of retail partners nationwide. Online, the brand knows who bought and can invite them back. In a store, the sale goes through someone else's till and the customer stays anonymous. For a snack brand, where a good customer buys again and again, that is a lot of repeat business Reelie couldn't see or influence. It needed a program that rewarded people wherever they bought, brought first-time online buyers back, and grew basket sizes on Shopify. It also wanted a partner to help build it, after the loyalty apps it evaluated offered self-serve onboarding and little else.
Reelie built its program with Mage's founders and its agency. Members earn 1 point per $1 online, plus points for following on Instagram and on their birthday. In-store shoppers photograph their receipt from any retailer, and Mage's AI checks the purchase and flags fraud before points go out, so a bag bought at a grocery store counts the same as one bought on reelie.com.
Rewards are fixed discounts tied to order size: $10 off orders over $50, $20 off over $75, and $30 off over $100. To use a reward, a member has to build a bigger basket, so redemptions push order value up instead of only discounting it. Three VIP tiers add rewards worth climbing for, a free Chip Variety Pack at Silver and $50 off at Gold, and referrals give both sides 20% off.
Within three months, 2,664 members had enrolled at a 93.8% participation rate, average order value was up 6.2%, and the program had returned 5x its cost.
The live rewards page Reelie built with Mage - points, VIP tiers, and referrals, all in one fully branded experience. Scroll through it below.
Customers earn 1 point per $1 spent, plus bonus points for following Reelie on Instagram and on their birthday.
Customers upload a photo of a receipt from any retailer. Mage's AI verifies the purchase and flags fraud, so in-store sales earn points too.
$10 off orders above $50, $20 off above $75, $30 off above $100. Each reward needs a bigger basket to unlock, so redeeming points raises order value.
Bronze, Silver, and Gold tiers. Silver members unlock a free Chip Variety Pack for 25 points. Gold members redeem $50 off an order for 25 points.
Both the advocate and their friend get 20% discount codes.
Reelie built a custom loyalty page with Mage's flexible page blocks, theme customisation, and custom CSS. The page matches the rest of the site.
When Reelie's snacks sell through a retail partner, the retailer keeps the customer relationship and Reelie sees a wholesale order. Receipt scanning changes that. A shopper uploads a photo of a receipt from any store that stocks Reelie, Mage's AI verifies the purchase and checks it for fraud, and the Reelie team approves it in seconds. The shopper earns points, and Reelie gets a member it can reach with the same emails, tiers, and rewards as anyone who buys online. If a large share of your sales happen on someone else's shelf, this is how you find out who those customers are and give them a reason to buy from you directly.
