Three-month dropoff is the norm in supplements. A loyalty program creates the switching cost and emotional investment that keeps subscribers locked in.
72%
of supplement subscribers cancel within 3 months. That's the problem.
4.5x
higher LTV from retained subscribers vs. one-time buyers.
28%
higher AOV when wellness customers join a loyalty program.
The shopify loyalty program purpose built for health & wellness brands
Points per renewal. Milestone bonuses for consecutive months. Tier upgrades by tenure. Every month builds switching cost.
Award points for challenges, milestones, and tracked activities via custom events and Shopify Flow. Reward the routine.
2x points for reordering within 30 days. A habit loop that compounds with every cycle.
Two-sided rewards that turn loyal customers into advocates. Customizable values for both sides. Growth, engineered.
The supplement industry's biggest leak is the 72% of subscribers who cancel in 90 days. Mage compounds switching cost with bonus points on every renewal, milestone rewards at month 3, 6, and 12, and tier upgrades based on tenure. The longer subscribers stay, the more they leave on the table by leaving.
Wellness is about consistency. Award points for habit-based actions like challenge completions, streak milestones, and product reorders inside the optimal window. Then layer in two-sided referrals: wellness buyers trust peer recommendations more than ads, and a structured referral program turns that trust into compounding growth.
Mage is the health and wellness loyalty program for Shopify supplement, vitamin, and wellness brands. You get subscription retention rewards through Recharge and Skio, reorder multipliers, habit-based point triggers via Shopify Flow, two-sided referrals, and VIP tiers based on tenure. Every feature included on every paid plan.
Bonus points per renewal. Milestone rewards for consecutive months. Tier upgrades based on tenure. Every month a subscriber stays, they leave more on the table by canceling.
Yes. Custom events let you award points for tracking activities, completing challenges, or hitting milestones. Wire it up through Shopify Flow. Any event can trigger a reward.
Point multipliers for repeat purchases within a set window. Reorder within 30 days, earn 2x points. A habit loop that compounds with every cycle.
Recharge and Skio. Points for renewals, upgrades, and referrals. Built in, not bolted on.
Two-sided referral rewards. Existing customers earn points for referring friends. Customize reward values based on first purchase size. Simple infrastructure, real growth.
Subscription-first rewards, habit-based point triggers, and deep integration with Recharge and Skio. Wellness customers buy on a cycle, and the right loyalty app reinforces that rhythm instead of fighting it. Mage was built for exactly this use case.
A 20 to 30% reduction in subscription churn within the first quarter. Higher AOV from tiered earning incentives. And a referral channel that compounds, since wellness customers trust peer recommendations more than ads. The numbers show up fast.
Install Mage from the Shopify App Store. Set up points for purchases and subscription renewals. Add milestone rewards for consecutive months. Connect Klaviyo for automated loyalty flows. Most wellness brands are fully live in under an hour.
“Great app! User friendly and straightforward. The customer service team has been great and so helpful with some minor tweaks I wanted to make and customize”
“I looked into so many different integrations for loyalty and referrals for our Shopify Store, but no one impressed me more than Mage on human connection, customer service, and value.”
