The best Rivo alternatives & competitors, compared
Kris JamesAlternativesRivo has grown quickly since it launched on the Shopify App Store in 2021. It has a 4.7 rating from 1,438 reviews, more than 50 integrations, a free plan, and separate Cashback and Accounts products that sit alongside its loyalty plans.
We've run it ourselves on the Scale plan. We had a basic program live in about 15 minutes, and when we asked questions in chat, we got quick replies.
If you're shopping for Rivo alternatives, it's usually for one of these reasons:
- The bill climbs in steps. Referrals and VIP tiers need Scale, which starts at $49 and goes up with your order volume. Checkout touchpoints and the developer toolkit need Plus, at $499.
- Wishlists and accounts are a separate product. Rivo Accounts starts at $499 a month on top of your loyalty plan, and Cashback is another product, from $199.
- Support. Rivo advertises 24/7 chat, but several recent App Store reviews say people couldn't get real help, or waited a long time for an answer. Before you sign up, ask what 24/7 means in practice: someone who can fix the problem, or a ticket that waits until business hours.
- Lots of features, uneven polish. Rivo ships fast. Its site advertises 115+ product updates this season. When we tested it, some of the newer features felt rushed and rough around the edges next to the core loyalty program.
Mage
- Founded: 2024
- Most similar to: Rivo
- Typical users: Marketing managers, ecommerce directors and ecom teams
- Typical customers: Brands doing $1M+ a year in revenue, plus smaller brands getting started
- Shopify App Store: 5.0 (7 reviews)
What is Mage?
Mage (that's us 👋) is a Shopify loyalty platform. Points or store credit, VIP tiers, referrals and wishlists come as standard, and branded customer accounts and paid memberships are there on Enterprise when you need them. It all runs in one app, so a returning customer sees one experience rather than three stitched together.
Most of the brands we work with do $1M+ a year. At that size, enough revenue comes from repeat customers that the details start to matter: what you reward, where your tier thresholds sit, whether the loyalty page looks like your store, and whether your team can act on the data in Klaviyo or Shopify segments. That's the work Mage is built for.
We still keep a $15 Essential plan for stores that are just starting out. It covers the basics, and when you need more you upgrade inside Mage instead of migrating to another app.
Not the best fit for: Brands that want product reviews from the same vendor (we partner with Judge.me for that), stores that aren't on Shopify, and teams that want a big vendor behind them. We're a bootstrapped team of four, we launched on the App Store in 2025, and we have far fewer reviews than the other apps here.
Key features
- The basics, done properly: Points, unlimited VIP tiers, referrals, wishlists, Shopify POS and store credit are all on Starter at $49. Every loyalty app has some version of these. The rest of this list is where we go further.
- Points or store credit, your choice: Some brands want points and give them their own name, like beauty points. Others want customers to see exactly what they have, so Mage can show the balance as store credit in your store's currency: $10, not 100 points. That matters because 100 points is worth $10 at one brand and $1 at the next, so most customers don't know what a points balance means. It also makes remarketing easier. "You've got $10 in store credit waiting for you" lands with customers in a way "You've got 100 points" doesn't. Both models are on Starter.
- Earning rules that go past points per dollar: There are more than 20 earning rules, and every one works with points or store credit. A one-time purchase rule rewards a single big basket, so if your AOV is $50 you can give a bonus for orders over $100. A stamp card rewards a pattern, like three orders over $100 in 60 days earning a free product, a perk or a unique discount. All of it is on Starter.
- Tiered referral rewards: Most referral programs stop at give $5, get $5. On Growth, rewards can grow with every friend someone brings in: $5 for the first, $10 for the second, $20 for the third and a free product for the fourth.
- Referral fraud checks: We see a lot of fraud attempts on referrals. Mage checks the usual signals, like similar or aliased emails, self-referrals and repeat IP addresses, and also looks at the device, which catches one person using several email addresses from the same phone. Fraud prevention is on Growth.
- Exclusive access built on loyalty data: Mage writes loyalty data into Shopify metafields and Shopify's segment builder, on Starter. You can lock pages by VIP tier, points earned or how long someone has been a member, add countdowns to them, and build segments natively in Shopify, like members for more than a year, lifetime points over a set amount or store credit balance over $50, then use them for offers wherever you already use Shopify segments.
- First-party data capture: Loyalty touchpoints reward customers for joining your SMS list or newsletter, and everything syncs to Klaviyo, Postscript, Omnisend, Attentive and the other email and SMS tools you already use (21 integrations in all).
- Loyalty pages that look like yours: A lot of loyalty apps start you from one template and let you change the colours and fonts. We build fully custom loyalty landing pages, so no two Mage programs look the same. Branded customer accounts and paid memberships work the same way, as Enterprise modules.
- Mage Canvas, or code if you'd rather: Canvas is our no-code editor for loyalty pages, wishlists and customer accounts, so your marketing team can change things without waiting on a developer. When you do want a developer involved, there's a full API on Growth and up, plus CSS editing.
- Migration: Automated importers for Yotpo, LoyaltyLion and Smile.io, plus CSV for anything else. If you're moving over, we do the whole migration for you, from members and points to tiers and history. It's free on Growth and up, and most brands go live in 1 to 2 weeks.
How does Mage compare to Rivo?
| Feature | Mage | Rivo |
|---|---|---|
| Free planA free tier you can stay on, not just a trial | Up to 200 orders | |
| Points and rewardsEarn points for purchases and actions, redeem for rewards | ||
| Store credit instead of pointsRun the program in your store's currency, so customers see a $10 balance rather than 100 points and spend it directly | Starter ($49) | Cashback product, from $199 |
| ReferralsGive-and-get rewards for referring friends | Scale (from $49) | |
| Tiered referral rewardsRewards that grow with each friend referred, e.g. $5, then $10, then $20 | Growth ($499) | Custom plan |
| Referral fraud checksBlocks self-referrals, duplicate or disposable emails and repeat IPs before rewards go out | Growth ($499), with device checks | |
| VIP tiersStatus tiers with their own perks, earned by spend or points | Starter ($49) | Scale (from $49) |
| Shopify POSEarn and redeem in physical stores | Starter ($49) | Essentials ($15) |
| Redeem at checkoutSpend points inside Shopify checkout (checkout extensions usually need Shopify Plus) | Growth ($499) | Plus ($499) |
| Store credit as a rewardPoints can be redeemed for Shopify store credit | Starter ($49) | Scale (from $49) |
| WishlistsCustomers save and share favorite products | Starter ($49) | Accounts product, from $499 |
| Branded customer accountsAn on-site account area with extras like wishlists, wallet passes or passwordless login | Enterprise module | Accounts product, from $499 |
| Paid membershipsRecurring paid programs, not just earned tiers | Enterprise module | Custom plan |
| Shopify FlowTrigger Shopify Flow automations from loyalty events | Scale (from $49) | |
| API and headlessBuild custom experiences or headless storefronts | Growth ($499) | Plus ($499) |
| Platforms besides ShopifyRuns on other ecommerce platforms too | ||
| Built for Shopify badgeShopify's badge for apps that meet its performance, design and integration standards | ||
| Migration helpHow the vendor moves your members and points across | Done for you, free on Growth+; Yotpo, LoyaltyLion and Smile importers | Automated from Yotpo and LoyaltyLion |
Main differences between Mage and Rivo
- Mage includes wishlists on Starter. Rivo sells them inside Accounts, from $499.
- Both can run the program as store credit instead of points. Rivo sells that as a separate Cashback product from $199. Mage includes it from Starter, at $49.
- On enterprise quotes, Mage typically comes in about 20% lower, or includes more for the same price. Rivo charges extra to add Accounts to an enterprise contract. Mage prices it in for less.
- Rivo advertises 24/7 chat and has 50+ integrations. Mage has 21 integrations, plus email and chat support with 4 to 24 hour response targets depending on plan.
- Rivo has a free plan and 1,438 App Store reviews. Mage has no free plan and 7 reviews.
- Both have automated importers for Yotpo and LoyaltyLion. Mage also imports from Smile.io, moves Rivo data by CSV, and does the whole migration for you.
Main similarities between Mage and Rivo
- Both start at $15 a month and put VIP tiers at $49.
- Both cover points, referrals, VIP tiers, store credit, POS and checkout extensions, and both sell branded customer accounts.
| Detail | Mage | Rivo |
|---|---|---|
| Free plan | No free plan; 7-day free trial | Up to 200 orders |
| Paid plans | Essential $15 for brand-new stores (500 orders, on the Shopify App Store). Starter $49 (500 orders, then $0.20 each). Growth $499 (2,500 orders, then $0.15 each). Enterprise from $999 on an annual agreement. | Essentials $15 (500 orders). Scale from $49 (400 orders, then $20 per 100, up to $499). Plus $499 (2,500 orders). Cashback from $199 and Accounts from $499 are separate. |
| Billing | Monthly, no contract; Enterprise is annual | Every 30 days, month to month |
| App Store rating | 5.0 (7 reviews) | 4.7 (1,438 reviews) |
Why do companies use Mage?
Mostly for the help. We're a small, founder-led team, and we work with brands more like a partner than a software vendor: we get on a call, look at your customers and margins, and plan the program with you before anything gets built.
That covers the strategy (what to reward, how your tiers should work, what a member is actually worth to you), the design (a loyalty page and widget that look like your store, not like an app someone installed), and the setup itself, including moving your members and points across from Yotpo, Smile or wherever you are now.
After launch you're still talking to the same people. Our playbooks, benchmarks and video masterclasses are free for anyone, and on Enterprise you get a shared Slack channel with us.
The trade-off is size. We're four people, so there's no 24/7 chat, and you're choosing a younger company with a handful of App Store reviews over one with thousands.
“We are really happy with working with the Mage team and getting this program up and running. They are very responsible and professional. Very seamless and the upsell features seem to already be helping with adoption!”
Read the Tea Drops case study →
Bottom line
Mage and Rivo cost the same to start, and both put VIP tiers at $49. The gap opens up as you grow. Mage includes wishlists and store credit on Starter, where Rivo sells them as products from $199 and $499, and on enterprise quotes Mage typically comes in about 20% lower. Rivo has the bigger integration list and a lot more reviews.
Try Mage free for 7 days
Install from the Shopify App Store, or book a demo and we'll plan your migration with you.
Smile.io
- Founded: On the Shopify App Store since 2014
- Most similar to: Rivo, LoyaltyLion
- Typical users: Store owners and small marketing teams
- Typical customers: New and growing Shopify stores
- Shopify App Store: 4.9 (4,657 reviews)
What is Smile.io?
Smile has been on the Shopify App Store since 2014, and with 4,657 reviews it's the most-reviewed loyalty app here. It covers points, referrals and VIP tiers, most merchants finish setup without help, and it has the Built for Shopify badge.
Its floating rewards widget is probably the best of its kind, and that's where Smile has put its effort. Where it struggles is scale. The experience still centres on the widget rather than fully custom loyalty pages or branded customer accounts, and the program logic stays fairly simple as a brand's needs get more complex. Smile does sell Plus ($999 a month, billed annually) and Enterprise tiers with API access, data warehouse sync and SOC 2. It's at its best with smaller stores.
Not the best fit for: Enterprise brands, in our view. Smile does sell Plus and Enterprise tiers, but the features stay fairly simple and everything is built around its loyalty widget. There are no fully custom loyalty pages or branded customer accounts for brands that want something more modern. VIP tiers start at $199, and API access needs Plus at $999 a month, billed annually.
Key features
- Points and referrals on every plan: Including Free (up to 200 orders), with 10+ ways to earn, Shopify POS and live chat support.
- Store credit and bonus events: Standard ($79) adds store credit and gift card rewards, double-points events and points on product and thank-you pages.
- VIP tiers on Growth: Growth ($199) adds VIP tiers, points expiry, the Loyalty Hub, and redeem at checkout for Shopify Plus stores.
- API on Plus: The API, JavaScript SDK and white-glove migration are on Smile Plus, $999 a month billed annually.
- Integrations: 34 in the directory, including Klaviyo, Omnisend, Judge.me, Okendo, Yotpo Reviews, Gorgias and Recharge.
How does Smile.io compare to Rivo?
| Feature | Smile.io | Rivo |
|---|---|---|
| Free planA free tier you can stay on, not just a trial | Up to 200 orders | Up to 200 orders |
| Points and rewardsEarn points for purchases and actions, redeem for rewards | ||
| ReferralsGive-and-get rewards for referring friends | Scale (from $49) | |
| Tiered referral rewardsRewards that grow with each friend referred, e.g. $5, then $10, then $20 | Not listed | Custom plan |
| Referral fraud checksBlocks self-referrals, duplicate or disposable emails and repeat IPs before rewards go out | ||
| VIP tiersStatus tiers with their own perks, earned by spend or points | Growth ($199) | Scale (from $49) |
| Shopify POSEarn and redeem in physical stores | Essentials ($15) | |
| Redeem at checkoutSpend points inside Shopify checkout (checkout extensions usually need Shopify Plus) | Growth ($199), Shopify Plus | Plus ($499) |
| Store credit as a rewardPoints can be redeemed for Shopify store credit | Standard ($79) | Scale (from $49) |
| WishlistsCustomers save and share favorite products | Not listed | Accounts product, from $499 |
| Paid membershipsRecurring paid programs, not just earned tiers | Custom plan | |
| Shopify FlowTrigger Shopify Flow automations from loyalty events | Essential ($15) | Scale (from $49) |
| API and headlessBuild custom experiences or headless storefronts | Plus ($999, annual) | Plus ($499) |
| Built for Shopify badgeShopify's badge for apps that meet its performance, design and integration standards | ||
| Migration helpHow the vendor moves your members and points across | CSV import; white-glove on Plus | Automated from Yotpo and LoyaltyLion |
Main differences between Smile.io and Rivo
- Rivo's VIP tiers start at $49. Smile's start at $199.
- Smile has the Built for Shopify badge and more than three times as many reviews.
- Smile's API needs Plus at $999 a month, billed annually. Rivo's needs Plus at $499, billed monthly.
Main similarities between Smile.io and Rivo
- Both have a free plan up to 200 orders and paid plans from $15.
- Both are quick to set up without a developer.
| Detail | Smile.io | Rivo |
|---|---|---|
| Free plan | Up to 200 orders | Up to 200 orders |
| Paid plans | Essential $15 (500 orders). Standard $79 (1,000). Growth $199 (2,500, then $20 per 100). Plus $999 billed annually (7,500). Enterprise custom. | Essentials $15 (500 orders). Scale from $49 (400 orders, then $20 per 100, up to $499). Plus $499 (2,500 orders). Cashback from $199 and Accounts from $499 are separate. |
| Billing | Monthly up to Growth; Plus and Enterprise annual | Every 30 days, month to month |
| App Store rating | 4.9 (4,657 reviews) | 4.7 (1,438 reviews) |
Why do companies use Smile.io?
According to Shopify App Store reviews, merchants choose Smile.io because:
- No-code setup: Shopify's review summary says merchants find it easy to set up, no-code, and intuitive for both staff and customers.
- The free plan: Smaller stores regularly mention the free plan as the reason they started.
- Quick support: Reviews often name support staff who fixed problems quickly.
Bottom line
Smile is a great fit for smaller stores just getting started. For a growing or enterprise brand, though, it's more of a step sideways from Rivo. The features are simpler, the experience is widget-first, and VIP tiers cost $199 against Rivo's $49.
LoyaltyLion
- Founded: 2012, London
- Most similar to: Smile.io, Yotpo
- Typical users: Ecommerce and CRM teams
- Typical customers: Mid-market and Shopify Plus brands
- Shopify App Store: 4.7 (547 reviews)
What is LoyaltyLion?
LoyaltyLion is a loyalty platform from London, founded in 2012 and built only for Shopify. It's more hands-on than most: an onboarding manager builds your branded loyalty page with you and moves over your points, tiers and birthdays.
The feature set is good, and API and headless access come on every plan, which is unusual. It's one of the older players and parts of the platform feel dated, though it has been shipping improvements through 2026. The trade-off is cost. Classic starts at $199 for 500 orders, VIP tiers are an add-on on that plan, and Advanced and Plus are quote-only.
Not the best fit for: Smaller stores keeping an eye on cost. The first public paid price is $199 for 500 orders, VIP tiers are an add-on on that plan, and Advanced and Plus are quote-only.
Key features
- Points and referrals: On-site and off-site earning on every plan, bonus points by product or collection, and IP-based duplicate detection on referrals.
- VIP tiers: Up to five tiers (more if you ask), based on spend or points. An add-on on Classic, included on Advanced and Plus.
- API on every plan: API and headless API on all plans, plus a connection for AI assistants.
- Managed onboarding: An onboarding manager rebuilds your current program and migrates points, tiers and birthdays, usually within three weeks.
- Languages and currencies: Any currency on every plan; 130+ languages on Advanced and Plus.
How does LoyaltyLion compare to Rivo?
| Feature | LoyaltyLion | Rivo |
|---|---|---|
| Free planA free tier you can stay on, not just a trial | Up to 400 orders | Up to 200 orders |
| Points and rewardsEarn points for purchases and actions, redeem for rewards | ||
| Store credit instead of pointsRun the program in your store's currency, so customers see a $10 balance rather than 100 points and spend it directly | Not listed | Cashback product, from $199 |
| ReferralsGive-and-get rewards for referring friends | Scale (from $49) | |
| Tiered referral rewardsRewards that grow with each friend referred, e.g. $5, then $10, then $20 | Not listed | Custom plan |
| Referral fraud checksBlocks self-referrals, duplicate or disposable emails and repeat IPs before rewards go out | ||
| VIP tiersStatus tiers with their own perks, earned by spend or points | Add-on on Classic; Advanced+ | Scale (from $49) |
| Shopify POSEarn and redeem in physical stores | Essentials ($15) | |
| Redeem at checkoutSpend points inside Shopify checkout (checkout extensions usually need Shopify Plus) | Shopify Plus stores | Plus ($499) |
| Store credit as a rewardPoints can be redeemed for Shopify store credit | Not listed | Scale (from $49) |
| WishlistsCustomers save and share favorite products | Not listed | Accounts product, from $499 |
| Paid membershipsRecurring paid programs, not just earned tiers | Not listed | Custom plan |
| Shopify FlowTrigger Shopify Flow automations from loyalty events | Scale (from $49) | |
| API and headlessBuild custom experiences or headless storefronts | All plans | Plus ($499) |
| Platforms besides ShopifyRuns on other ecommerce platforms too | ||
| Built for Shopify badgeShopify's badge for apps that meet its performance, design and integration standards | ||
| Migration helpHow the vendor moves your members and points across | Onboarding manager migrates for you | Automated from Yotpo and LoyaltyLion |
Main differences between LoyaltyLion and Rivo
- LoyaltyLion's first public paid price is $199. Rivo's is $15.
- LoyaltyLion includes API access on every plan. Rivo needs Plus, at $499.
- LoyaltyLion builds your program with an onboarding manager. Rivo is mostly self-serve.
Main similarities between LoyaltyLion and Rivo
- Both cover points, referrals, VIP tiers and Shopify POS.
- Both support headless setups through an API.
| Detail | LoyaltyLion | Rivo |
|---|---|---|
| Free plan | Up to 400 orders (on the App Store listing) | Up to 200 orders |
| Paid plans | Classic $199 (500 orders). Advanced and Plus by quote. VIP tiers are an add-on on Classic. | Essentials $15 (500 orders). Scale from $49 (400 orders, then $20 per 100, up to $499). Plus $499 (2,500 orders). Cashback from $199 and Accounts from $499 are separate. |
| Billing | Every 30 days through Shopify; contract terms not published | Every 30 days, month to month |
| App Store rating | 4.7 (547 reviews) | 4.7 (1,438 reviews) |
Why do companies use LoyaltyLion?
According to Shopify App Store reviews, merchants choose LoyaltyLion because:
- Flexible and customisable: Shopify's review summary says merchants find it intuitive, flexible and easy to customise.
- Integrations: Merchants mention hooking it up to their ERP, Attentive and Recharge.
- The onboarding team: Reviews praise the team's help during setup and onboarding.
Bottom line
LoyaltyLion makes sense if you want a managed setup and API access without paying for Rivo Plus. It starts at $199, so it's rarely the cheaper option.
Yotpo
- Founded: 2011; loyalty app on Shopify since 2015
- Most similar to: Okendo, LoyaltyLion
- Typical users: Marketing and retention teams
- Typical customers: Mid-market and enterprise brands, often already on Yotpo Reviews
- Shopify App Store: 4.7 (968 reviews)
What is Yotpo?
Yotpo is a big ecommerce retention company, founded in 2011. Its loyalty product started life as Swell, and today it covers points, referrals, VIP tiers and memberships, sold on its own or alongside Yotpo Reviews. There's a lot of venture money behind it: more than $400 million raised, including a $230 million Series F in 2021 at a $1.4 billion valuation.
Breadth is where it wins. It runs on Shopify, BigCommerce, Adobe Commerce, Salesforce Commerce Cloud and WooCommerce, and you can get reviews and loyalty from the same company. The catch is cost, and it climbs quickly. Pro is published at $199 a month, but VIP tiers are on Premium, which is quote-only, and the Premium and Enterprise quotes merchants have shared with us are the highest we've seen in Shopify loyalty.
Not the best fit for: Smaller stores that want VIP tiers without asking for a custom quote (tiers sit on the Premium plan), and teams that want to see published pricing at every level.
Key features
- Points and referrals: On every plan, Free included. Referral fraud prevention blocks by user agent, IP and billing address.
- Redeem at checkout: Pro and up, through a Shopify Plus checkout extension. Pro also gets you webhooks.
- VIP tiers: On Premium and Enterprise, both priced by quote, along with smart segments, ROI analytics and a dedicated CSM.
- Reviews and the wider suite: Yotpo Reviews is sold separately. A Reviews and Loyalty bundle starts at $199 a month.
- Integrations and platforms: Klaviyo, Attentive, Postscript, Omnisend, Gorgias and Recharge, among many others. It also runs on four platforms besides Shopify.
- Migration service: Yotpo's team moves your existing program data and balances across in a six-step process, which includes setting up your Klaviyo flows.
How does Yotpo compare to Rivo?
| Feature | Yotpo | Rivo |
|---|---|---|
| Free planA free tier you can stay on, not just a trial | Up to 200 orders | |
| Points and rewardsEarn points for purchases and actions, redeem for rewards | ||
| Store credit instead of pointsRun the program in your store's currency, so customers see a $10 balance rather than 100 points and spend it directly | Not listed | Cashback product, from $199 |
| ReferralsGive-and-get rewards for referring friends | Scale (from $49) | |
| Tiered referral rewardsRewards that grow with each friend referred, e.g. $5, then $10, then $20 | Not listed | Custom plan |
| Referral fraud checksBlocks self-referrals, duplicate or disposable emails and repeat IPs before rewards go out | ||
| VIP tiersStatus tiers with their own perks, earned by spend or points | Premium (quote) | Scale (from $49) |
| Shopify POSEarn and redeem in physical stores | Essentials ($15) | |
| Redeem at checkoutSpend points inside Shopify checkout (checkout extensions usually need Shopify Plus) | Pro ($199), Shopify Plus | Plus ($499) |
| Store credit as a rewardPoints can be redeemed for Shopify store credit | Scale (from $49) | |
| WishlistsCustomers save and share favorite products | Not listed | Accounts product, from $499 |
| Branded customer accountsAn on-site account area with extras like wishlists, wallet passes or passwordless login | Accounts product, from $499 | |
| Paid membershipsRecurring paid programs, not just earned tiers | Custom plan | |
| Shopify FlowTrigger Shopify Flow automations from loyalty events | Scale (from $49) | |
| API and headlessBuild custom experiences or headless storefronts | Yes; webhooks on Pro | Plus ($499) |
| Platforms besides ShopifyRuns on other ecommerce platforms too | BigCommerce, Adobe Commerce, Salesforce, WooCommerce | |
| Built for Shopify badgeShopify's badge for apps that meet its performance, design and integration standards | ||
| Migration helpHow the vendor moves your members and points across | Yotpo's team migrates your program | Automated from Yotpo and LoyaltyLion |
Main differences between Yotpo and Rivo
- Yotpo runs on five ecommerce platforms and sells reviews. Rivo is Shopify-only.
- Yotpo's VIP tiers are quote-only. Rivo's start at $49.
- Rivo publishes every plan price. Yotpo only publishes Pro.
Main similarities between Yotpo and Rivo
- Both cover points, referrals, VIP tiers and redeem at checkout.
- Both bill every 30 days on their published plans.
| Detail | Yotpo | Rivo |
|---|---|---|
| Free plan | Yes (Yotpo's pages differ on the order cap) | Up to 200 orders |
| Paid plans | Pro from $199 (500 orders, then $0.20, $0.10 and $0.05 per order as volume grows). Premium and Enterprise by quote. Reviews and Loyalty bundle from $199. | Essentials $15 (500 orders). Scale from $49 (400 orders, then $20 per 100, up to $499). Plus $499 (2,500 orders). Cashback from $199 and Accounts from $499 are separate. |
| Billing | Every 30 days | Every 30 days, month to month |
| App Store rating | 4.7 (968 reviews) | 4.7 (1,438 reviews) |
Why do companies use Yotpo?
According to Shopify App Store reviews, merchants choose Yotpo because:
- It's reliable at scale: Shopify's own review summary calls it a reliable, long-term solution for loyalty and rewards.
- It pairs with Yotpo Reviews and headless setups: The same summary says merchants often run it alongside Yotpo Reviews and on headless storefronts.
- Migration help: One merchant called the team "extremely helpful" during their move to Shopify (May 2026).
Bottom line
Yotpo is the one to pick if you sell beyond Shopify or want loyalty next to Yotpo Reviews. VIP tiers need its custom-quoted Premium plan, so it's rarely cheaper than Rivo.
Okendo
- Founded: On the Shopify App Store since 2018
- Most similar to: Yotpo
- Typical users: Ecommerce and marketing teams
- Typical customers: Shopify brands that want reviews and loyalty from one vendor
- Shopify App Store: 4.8 (1,445 reviews) (one listing for reviews and loyalty combined)
What is Okendo?
Okendo started out as a reviews app and has grown into a suite of reviews, loyalty, referrals, quizzes and surveys, sold separately or bundled inside one Shopify app. If you like Yotpo's one-vendor approach but only sell on Shopify, it's the closest match on this list. The platform has been getting noticeably better through 2026.
Pricing is worth modelling before you commit. Loyalty, referrals, reviews, quizzes and surveys are each sold separately, so it can look cheap until you add up everything you need. Loyalty alone runs from $99 a month for up to 200 orders on Essentials to $999 for up to 10,000 on Advanced. VIP tiers are based on spend only, and the merchant fulfils the perks by hand.
Not the best fit for: Smaller stores watching cost (loyalty starts at $99 a month for up to 200 orders), and brands that need VIP tiers based on points, since Okendo's tiers are spend-based only.
Key features
- Points: Earn for purchases, reviews, social follows, birthdays and anniversaries, with points backdated up to 12 months.
- VIP tiers: Unlimited spend-based tiers on a rolling-year or lifetime window. Perks are written as text, and the merchant fulfils them.
- Store credit and checkout: Store credit and cashback rewards, a checkout extension to apply points or credit, and a customer account extension with a digital loyalty card.
- Reviews bundle: Okendo Reviews is a separate product. You can bundle it with Loyalty and Surveys, or buy the full Okendo Platform.
- Migration: A CSV importer that reads export files from Yotpo, LoyaltyLion and Smile, including balances, VIP tiers and birthdays.
How does Okendo compare to Rivo?
| Feature | Okendo | Rivo |
|---|---|---|
| Free planA free tier you can stay on, not just a trial | Reviews only | Up to 200 orders |
| Points and rewardsEarn points for purchases and actions, redeem for rewards | ||
| Store credit instead of pointsRun the program in your store's currency, so customers see a $10 balance rather than 100 points and spend it directly | Cash back as store credit | Cashback product, from $199 |
| ReferralsGive-and-get rewards for referring friends | Scale (from $49) | |
| Tiered referral rewardsRewards that grow with each friend referred, e.g. $5, then $10, then $20 | Not listed | Custom plan |
| Referral fraud checksBlocks self-referrals, duplicate or disposable emails and repeat IPs before rewards go out | ||
| VIP tiersStatus tiers with their own perks, earned by spend or points | Spend-based only | Scale (from $49) |
| Shopify POSEarn and redeem in physical stores | Essentials ($15) | |
| Redeem at checkoutSpend points inside Shopify checkout (checkout extensions usually need Shopify Plus) | Plus ($499) | |
| Store credit as a rewardPoints can be redeemed for Shopify store credit | Scale (from $49) | |
| WishlistsCustomers save and share favorite products | Not listed | Accounts product, from $499 |
| Paid membershipsRecurring paid programs, not just earned tiers | Early access | Custom plan |
| Shopify FlowTrigger Shopify Flow automations from loyalty events | Scale (from $49) | |
| API and headlessBuild custom experiences or headless storefronts | Add-on | Plus ($499) |
| Platforms besides ShopifyRuns on other ecommerce platforms too | ||
| Built for Shopify badgeShopify's badge for apps that meet its performance, design and integration standards | ||
| Migration helpHow the vendor moves your members and points across | CSV importer for Yotpo, LoyaltyLion and Smile files | Automated from Yotpo and LoyaltyLion |
Main differences between Okendo and Rivo
- Okendo sells reviews alongside loyalty. Rivo doesn't.
- Okendo Loyalty starts at $99 a month for 200 orders. Rivo starts at $15 for 500.
- Okendo's VIP tiers are spend-based only.
Main similarities between Okendo and Rivo
- Both offer store credit rewards and a checkout extension.
- Both are Shopify-only.
| Detail | Okendo | Rivo |
|---|---|---|
| Free plan | Reviews only; no free loyalty plan listed | Up to 200 orders |
| Paid plans | Loyalty from $99 (Essentials, up to 200 orders) to $999 (Advanced, up to 10,000 orders), priced by order volume. Bundles with Reviews and other products. | Essentials $15 (500 orders). Scale from $49 (400 orders, then $20 per 100, up to $499). Plus $499 (2,500 orders). Cashback from $199 and Accounts from $499 are separate. |
| Billing | Monthly per product, or annual for bundles | Every 30 days, month to month |
| App Store rating | 4.8 (1,445 reviews) | 4.7 (1,438 reviews) |
Why do companies use Okendo?
Okendo has one listing for reviews and loyalty, and most of its reviews are about the reviews product. Merchants mention:
- More and better reviews: Shopify's review summary says merchants see the number and quality of their reviews go up quickly.
- One platform for several tools: The summary notes that a lot of merchants rely on its automations, quizzes, surveys and loyalty and referral tools together.
- Account support: Reviews mention individual account managers who made the platform easier to run.
Bottom line
Okendo suits brands that want reviews and loyalty from one vendor. Expect to pay more at low volume: loyalty starts at $99 a month for 200 orders, and each product is billed separately.
Which Rivo alternative should you choose?
Every app here covers points, referrals, VIP tiers and help moving your data across, so those shouldn't decide it. What's different is who each one is built for:
- Want wishlists and store credit included rather than sold as separate products, with custom loyalty pages and a team that plans the program with you? Go with Mage.
- A smaller store that wants a generous free plan and the simplest possible setup? Try Smile.io.
- Building headless, or need 130+ storefront languages? Look at LoyaltyLion.
- Selling on more than one platform, or want reviews and loyalty from one large vendor? Consider Yotpo.
- Want reviews, loyalty, quizzes and surveys from one Shopify-only vendor? Talk to Okendo.
Staying on Rivo is a reasonable call if you depend on an integration only Rivo supports, want cashback as its own product, or your program is live and working well. Entry prices are close across Rivo, Mage and Smile, so any switch should come down to the features you need.
Is Mage right for you?
We're biased, of course. But we think Mage is a good switch from Rivo if:
- You want wishlists but don't want to buy a $499 Accounts product to get them. Ours are on Starter, at $49 a month.
- You'd rather your customers see $10 of store credit than 100 points, and you don't want to pay for a separate Cashback product to do it.
- You'd like loyalty, branded accounts and memberships in one app, on one bill. On enterprise quotes, brands typically pay about 20% less with us than with Rivo, or get more included.
- You want help working out the strategy as well as the setup. We're founder-led, and our playbooks and video masterclasses are free. There are four of us, so we don't offer 24/7 chat.
One thing we don't have yet is a dedicated Rivo importer. We move your members and points history over by CSV instead, free on Growth and up, and most brands go live in 1 to 2 weeks.
Frequently asked questions
What is Rivo used for?
Rivo runs loyalty, referral and VIP tier programs for Shopify brands. It also sells separate products for cashback (store credit) and branded customer accounts.
How much does Rivo cost?
As of November 2026: Free up to 200 orders; Essentials $15 a month (500 orders); Scale from $49 (400 orders, then $20 per 100 orders, up to $499); Plus $499 (2,500 orders). Cashback (from $199) and Accounts (from $499) are separate products. Billing is every 30 days.
Can Mage replace Rivo?
Yes. Mage covers points, referrals, unlimited VIP tiers, store credit and wishlists from Starter at $49, with branded customer accounts and paid memberships on Enterprise, so you don't need separate Cashback or Accounts products.
Where Rivo is ahead: it has more than 50 integrations to Mage's 21, it advertises 24/7 chat, and it has a free plan.
Which Rivo alternatives include wishlists?
Mage includes shareable wishlists from Starter ($49 a month). Rivo puts wishlists in its Accounts product, from $499 a month. Smile.io, LoyaltyLion, Yotpo and Okendo don't list wishlists on their loyalty pages.
How do Rivo alternatives compare on price?
| App | Free plan | Paid from | VIP tiers |
|---|---|---|---|
| Mage | No | $15/mo | Starter ($49) |
| Rivo | Up to 200 orders | $15/mo | Scale (from $49) |
| Smile.io | Up to 200 orders | $15/mo | Growth ($199) |
| LoyaltyLion | Up to 400 orders | $199/mo | Add-on on Classic; Advanced+ |
| Yotpo | Yes | $199/mo | Premium (quote) |
| Okendo | Reviews only | $99/mo | Spend-based only |
Can I move my members and points from Rivo?
Yes. Most loyalty apps can import members and point balances by CSV. Mage moves your Rivo members and points history by CSV, and managed migration is free on Growth and up. Smile.io accepts CSV points imports on every plan, LoyaltyLion's onboarding team migrates for you, and Okendo has a CSV importer.
How did you compare these apps?
We make Mage, and we've weighed every app on the same terms, including the places where others do things better than we do. Every fact comes from each vendor's own pricing pages, help docs or Shopify App Store listing, linked at the bottom of this page with the date we checked.
Sources
Facts come from each vendor's own pricing pages, help centers and Shopify App Store listings, plus the third-party sources linked below. Prices are in USD per month.
- Rivo, checked Nov 2, 2026: Rivo pricing, Rivo on the Shopify App Store, Rivo help center: migrating from another app
- Mage Loyalty, checked Nov 4, 2026: Mage pricing, Mage on the Shopify App Store, Mage help center: migrating from Yotpo
- Smile.io, checked Nov 2, 2026: Smile.io pricing, Smile.io on the Shopify App Store, Smile.io paid plan features
- LoyaltyLion, checked Nov 2, 2026: LoyaltyLion pricing, LoyaltyLion on the Shopify App Store, LoyaltyLion on Trustpilot
- Yotpo Loyalty, checked Nov 2, 2026: Yotpo Loyalty pricing, TechCrunch: Yotpo raises $230M Series F (2021), Yotpo on the Shopify App Store, Yotpo loyalty tiers, Yotpo loyalty migration
- Okendo Loyalty, checked Nov 4, 2026: Okendo pricing, Okendo on the Shopify App Store, Filta case study: Okendo's outsourced support team