Book a demo
Home
LoyaltyReward customers for actions
AccountsOn-brand customer accounts
ReferralsTurn customers into brand advocates
MembershipPaid membership program
WishlistLet customers save and share favorites
VIP TiersReward your best customers

Platform

Partner ProgramIntegrationsDevelopers
On-brand customer accounts
Pricing
Case Studies
Resources HubPlaybooks to grow retention
Case StudiesResults from real Shopify brands
Mage BlogLatest news and insights from Mage
Free ToolsCalculators and generators for ecommerce
Tea Drops

How Tea Drops cut their loyalty costs 50% and migrated 200k+ members to Mage

Tea DropsRead
Book a Demo
Playbook · BFCM 2026 · 4 Leading Platforms

The BFCM 2026 Execution Playbook

We brought together four specialists to break down the full customer journey; from earning trust and merchandising products to converting the first order and creating the reason to make the second.

A collaboration between
  • MageMage Loyalty
  • Judge.me logo
  • Kimonix logo
  • Loop Subscriptions logo
Get instant access

The BFCM Retention Playbook

Free instant access. Built for Shopify. No sales call.

Strategy that covers the entire BFCM customer journey.

Three chapters on the sale itself, three on the platforms around it, and a page of offers you can act on ahead of BFCM. Each stage of the journey is written by the platform that runs it.

See what's inside
  1. DiscoveryKimonix logo
    What the shopper sees
  2. ConversionJudge.me logo
    Whether they believe it
  3. RetentionMageMage Loyalty
    Why they come back
  4. RecurrenceLoop Subscriptions logo
    Why they don't have to decide again

Before, during and after the sale.

Inside you'll find sixteen pages across six chapters, with a one-page plan to run every play. We've also included four exclusive partner offers that you can act on ahead of BFCM 2026.

Get the playbook

Before the sale

  • Building the list you'll actually keepp. 4
  • The Pre-BFCM bonus campaign trickp. 5

During the sale

  • MerchandisingKimonix logop. 6
  • TrustJudge.me logop. 8
  • Margin, not just volumep. 10

After the sale

  • The 60-day windowp. 11
  • Recurring revenueLoop Subscriptions logop. 12

At the back

  • The strategy - summarisedp. 14
  • Exclusive partner offersp. 15
Two spreads from the BFCM Retention Playbook: merchandising with Kimonix, and trust with Judge.me
Chapters 2 and 3: merchandising with Kimonix, trust with Judge.me.
Cover of The BFCM Retention Playbook, a collaboration between Mage, Judge.me, Kimonix and Loop
Partner offers

Set it up before Black Friday.

Four exclusive offers from the four platforms in this playbook, for readers who want to have all of this live before the sale opens.

MageMage Loyalty90% off your first month.

Get your BFCM programme live on Mage now and pay 90% less for the first month while you set it up.

Redeem: Mention BFCM26 on your onboarding call.

Claim offerJudge.me logoAwesome plan, free for 30 days.

Unlimited product and store reviews, photo and video collection, and the full widget set through the BFCM window.

Redeem: Claim at app.judge.me/free-trial/techpartner-mage-bfcm26-30

Claim offerKimonix logoExtended free trial.

Set up margin-driven merchandising now and run it through the full BFCM window before paying anything.

Redeem: Install from the Shopify App Store and mention the Mage BFCM Playbook, or book a demo.

Claim offerLoop Subscriptions logo$100 off Pro, monthly.

Exclusive for readers of Mage's BFCM 2026 Playbook.

Redeem: Mention Mage BFCM26 on your demo call.

Claim offer

Four platforms behind this playbook.

This playbook was developed by Mage in collaboration with our partners. Each chapter is written by the team that runs that part of the stack.

Black Friday isn't the scoreboard. The next renewal is.

Get the full playbook, then set it up before the sale.

Get the playbook