Club OUAI: Points, Tiers and Rewards Explained

Club OUAI is the free loyalty program of the hair, body and fragrance brand OUAI, open to US residents. Members earn points on every dollar spent, and the spend tier they reach sets how fast they earn. OUAI Curious earns 1 point per $1, OUAI Official (after $150 of spending) earns 1.5 and All the OUAI (after $250) earns 2. Every 100 points is $5 off, so the tiers return 5%, 7.5% and 10% of spend as a discount, and the top two tiers can also redeem points for full-size products. Points expire six months after they are earned.

Last checked against OUAI's Club OUAI page and its Club OUAI FAQs and Terms and Conditions (last updated 22 October 2026), all as of 24 October 2026.

This guide is written by Graeme, co-founder of Mage, a loyalty and customer accounts platform for Shopify.

Club OUAI at a glance

How it works and the three tiers on the Club OUAI page as of 24 October 2026.

How to join Club OUAI

Joining is free and happens on theouai.com: create a Club OUAI account from the Club OUAI page or the button in the site header. Enrol before you check out or complete an activity: points can't be added for earlier purchases or activities, even if you already had a regular OUAI account. When you order, sign in or use the email connected to your Club OUAI account.

Club OUAI is available only to US residents. Age limits aren't published.

New members earn 100 points for signing up, and the page describes this as a limited-time offer. The FAQ lists the same 100 points without that qualifier, and no end date is published.

How you earn Club OUAI points

Ways to earn on the Club OUAI page as of 24 October 2026.

Purchase points are calculated on the merchandise subtotal after discounts, excluding taxes and shipping. Activity points are the same at every tier. Requirements and limits for each activity are shown only on the Club OUAI page when signed in, so per-activity caps aren't public.

What Club OUAI points are worth

OUAI publishes the discount rewards, so the base value is exact: 100 points is $5 off, 200 is $10, 300 is $15 and 400 is $20, a flat 5 cents a point. Combined with the earn rate, that makes the tier worth a clear percentage of spend (our arithmetic):

Product rewards are priced in points too. Using OUAI's list prices on theouai.com on 24 October 2026:

The Mini Hair Oil (100 points) has no matching list price on the site, so it isn't valued here. The best product rewards beat the flat discount rate, and Hand Crème falls below it. Spent on the full-size Hair Oil, All the OUAI returns 12.8% of spend (2 points per $1 at 6.4 cents), against 6.4% at OUAI Curious (our arithmetic, while product rewards are in stock).

Activity points are small by comparison: a review is worth $2.50 off, each social follow 50 cents, and sign-up and birthday $5 each.

How to redeem Club OUAI points

Redemption options on the Club OUAI page as of 24 October 2026.

Sign in, open How to Use Your Points on the Club OUAI page, choose an eligible reward and follow the prompts. Discount rewards come in four sizes, $5 to $20, and your balance is shown on the same page.

All tiers can redeem for discounts. Only OUAI Official and All the OUAI members can redeem points for products, which are available while supplies last and can change. The program page shows the product rewards to every visitor, so a OUAI Curious member sees products they can't redeem yet.

Points have no cash value and can't be transferred, sold or combined with another account.

Club OUAI tiers and perks

Tiers run on an earning period, a 12-month window to spend $150 for OUAI Official or $250 for All the OUAI. The thresholds are low: $150 is about five products at $25 to $30 list prices, and $250 is eight to ten (our arithmetic).

Standard shipping at OUAI is free on orders of $50 or more in the continental US and $9.95 below that, according to its shipping rates page (updated 8 October 2026). All the OUAI's free shipping with no minimum removes that threshold. On 24 October 2026 a site-wide banner also offered free shipping on all orders, so the perk's value depends on whether that promotion is running.

Do Club OUAI points expire?

Yes. Points expire six months after the date they are earned, and because points arrive on different dates, parts of a balance expire at different times. Tier status isn't on the same clock: the earning period is 12 months.

Expiry shapes how much a member needs to spend. To hold the 100 points that unlock the smallest discount, a member must earn them inside one six-month window: about $100 of spending at OUAI Curious, $67 at OUAI Official and $50 at All the OUAI, before counting any activity points (our arithmetic).

What OUAI doesn't publish

• What "qualifying purchases" means for tier spend: whether it is before or after discounts, and whether shipping counts.
• What happens when a 12-month earning period ends: whether a tier resets, is held or is re-earned.
• What the $5 new tier gift is: points, a discount code or a credit.
• Whether the birthday gift differs by tier, and how a birthday is recorded. The page and FAQ show a 100 point birthday reward, while the tier cards simply say "Birthday gift".
• Per-activity limits, such as how many reviews earn points.
• Whether a discount reward has a minimum order or combines with promotions.
• Whether a points discount lowers the amount that earns points on the same order.
• The end date of the 100 point sign-up offer.

The fine print

• Customers must enrol before earning, and points aren't backdated.
• Additional exclusions and restrictions may apply to points.
• Referrals need a friend who is a first-time customer (or whose last purchase was over two years ago) and who hasn't had a referral reward. Self-referrals don't qualify, similar email addresses can block both rewards, and sharing a billing or shipping address with your friend means no referral points.
• OUAI monitors accounts for suspected fraud, misuse and abuse. Accounts in violation can be suspended or terminated, and their points and rewards forfeited without notice.
• OUAI can modify, suspend or terminate Club OUAI at any time.

What stands out about Club OUAI

The tier is an earn rate, not a ladder of rewards. Every member redeems on the same 5 cent scale, and the tier only changes how fast points accrue. That keeps the rewards catalog small and the math easy to explain: 5%, 7.5% or 10% back.

Low thresholds make status reachable. $150 and $250 in a year are a handful of orders, and each step pays a $5 gift.

Product rewards are priced better than discounts, but gated. Some products return up to 6.4 cents a point against a flat 5, and only the two upper tiers can redeem them. That gives members a reason to move up.

Six-month expiry meets a 12-month tier. Points are short-lived while status is annual, which encourages members to redeem steadily rather than save.

What members should know going in:

• Points expire quickly. Light buyers may not reach 100 points before the first ones expire.
• The sign-up bonus is time-limited. The end date isn't published.
• Product rewards are for the upper tiers only.
• Tier mechanics after the first earning period aren't published.

Is Club OUAI worth joining?

Yes for anyone who buys OUAI at all. It's free, the sign-up bonus covers a $5 discount while the offer runs, and the discount math is transparent. Regular buyers get the most, since reaching All the OUAI doubles the base earn rate and unlocks free shipping with no minimum and members-only products. It suits someone who buys every few months, and a once-a-year buyer is likely to see points expire before they can use them.

What Shopify brands can learn from Club OUAI

OUAI's program is points per dollar with a status layer. A few mechanics transfer well to Shopify brands:

1. Make the tier an earn rate. One redemption scale with higher points per dollar at each tier is easy to explain and to budget, because every tier maps to a clean percentage back. In Mage, VIP tiers can carry points multipliers such as 1.5x and 2x, with amount spent as the entry method.
2. Keep the thresholds low and the window annual. A 12-month earning period with small spend steps lets new customers feel progress early. Mage tier progress can run on a rolling twelve-month window, and tiers can pay a tier entry reward.
3. Gate your best rewards by tier. Product rewards that only the upper tiers can redeem give the tiers meaning without discounting more. Mage supports tier-specific rewards, including free products.
4. Price product rewards above your discount rate. Giving points more value toward products than toward money off steers redemptions to what you want to sell. Mage supports fixed-amount rewards with a points cost and free product rewards.
5. Let points expire on a fixed clock, and warn members. A set number of days after earning creates urgency. Mage points expiry can be set to a number of days after points are earned, with a reminder email before points drop off.
6. Add small action rewards. Points for reviews, social follows and a referral are cheap to run. Mage supports review and social-follow earning rules, and double-sided referrals where the friend and the advocate each get a reward.

If you're building a Shopify VIP tiers program like this, Mage covers the structure above: tiers on amount spent, a rolling twelve-month window, points multipliers by tier, tier-specific rewards, points expiry, review and social earning rules and referrals.

Frequently asked questions

How many points do you earn per dollar at OUAI? 1 point per $1 at OUAI Curious, 1.5 at OUAI Official and 2 at All the OUAI, on the merchandise subtotal after discounts and excluding taxes and shipping.

How much is a Club OUAI point worth? 5 cents as a discount (100 points is $5 off). Product rewards can be worth up to 6.4 cents a point on OUAI's list prices as of 24 October 2026.

Do Club OUAI points expire? Yes, six months after the date they are earned.

How does the Club OUAI referral work? Your friend gets $10 off a first purchase of $50 or more, and you get 200 points when they complete the purchase.

Why are my Club OUAI points missing? Check you are signed in to the right account, that the order email matches it and that you enrolled before the order or activity. If points are still missing, contact OUAI with your account email and order number.