e.l.f. Beauty Squad is e.l.f. Cosmetics' loyalty program, and it's built around earning wherever you shop e.l.f. Members earn 10 points for every $1 spent on e.l.f. products, on elfcosmetics.com or at other retailers by uploading a receipt, plus points for activities such as completing a Beauty Profile. There are three tiers, Fan (0 to 999 points), Pro (1,000 to 1,999) and Icon (2,000+), set by the points you earn in a calendar year. Points can be redeemed for free products, money off e.l.f. orders, retailer e-gift cards and Venmo or PayPal cash, with up to $10 in discounts per order. Points expire after 12 months of no activity.
Last checked against e.l.f.'s Beauty Squad page, its FAQs and the Beauty Squad Terms (effective 30 July 2024), all as of 24 October 2026.
This guide is written by Graeme, co-founder of Mage, a loyalty and customer accounts platform for Shopify.
e.l.f. Beauty Squad at a glance
| Feature | Details |
|---|---|
| Cost to join | No fee is mentioned; registering an account enrolls you |
| Who can join | People aged 16+ in the US and in countries e.l.f. ships to |
| Earning | 10 points per $1 on e.l.f. purchases, plus activities |
| Other retailers | Upload a receipt to earn on e.l.f. bought elsewhere |
| Tiers | Fan (0 to 999), Pro (1,000 to 1,999), Icon (2,000+) |
| Tier basis | Points earned in the January to December calendar year |
| Rewards | Free products, money off e.l.f., e-gift cards, Venmo and PayPal cash |
| Limit | Up to $10 in discounts per order |
| Expiry | Points expire after 12 months with no activity |
How e.l.f. Beauty Squad works
Registering an account on elfcosmetics.com or in the e.l.f. app enrolls you in Beauty Squad. To join you give an email address, first and last name and birthday, and set a password. Members must be at least 16, children under 13 can't take part, and each person is limited to one account.
The program runs in three steps: Shop to earn points on purchases, Engage by completing activities and playing games, and Level up to unlock perks as you go.
How to earn e.l.f. Beauty Squad points
| Way to earn | Points |
|---|---|
| Shop at elfcosmetics.com (signed in) | 10 per $1 spent |
| Upload a receipt for e.l.f. bought at another retailer | Points for the purchase (a separate rate isn't stated) |
| Complete your Beauty Profile | 50 |
| Download the e.l.f. app | 100, plus a $4 reward (per the FAQ) |
| Connect social accounts, write a review, sign up for email or texts, browse, play games | Points awarded, amounts not published |
A few details worth knowing:
- Receipts: upload a clear photo of your receipt or online order confirmation showing the store or website name, date and time, total, and the names of the e.l.f. products. Points take about 24 hours. The terms limit receipt scanning to approved retailers.
- Activities: some, like reviews, can take one to three days to award points. If points are missing after five days, contact customer service.
- What doesn't earn: taxes, shipping, gift card purchases, employee discounts, commercial accounts, charitable donations, returns, merchandise credits and rewards. Buying e.l.f. products with a gift card does earn.
- Monthly caps: a member can't earn more than 750 points a month from purchases on the website or app, or more than 750 a month from receipt uploads (per the terms). At 10 points per $1, the purchase cap works out at $75 of spending a month (our arithmetic).
- Returns: e.l.f. can deduct points when you return or exchange items. Report missing points within 30 days.
Beauty Squad rewards
Members can redeem points for free products, money off e.l.f. orders, a birthday gift, Venmo or PayPal cash, and Visa and retailer e-gift cards such as Ulta. You redeem in your cart or in your Beauty Squad dashboard, under My Account.
How redemption works:
- Money off: you can use up to $10 in discounts per order, and your cart total has to stay above $0.
- E-gift cards: they arrive by email within 24 to 48 hours, the value never expires, and you can use them online or in store by showing the barcode.
- Venmo and PayPal: you connect the account first, then payment arrives within 24 to 48 hours. it comes from "Arrowhead Promotion" with the description "Your e.l.f. beauty Squad reward".
- Combining: the FAQ says rewards can be combined with other loyalty rewards or offers unless noted, within the $10 limit. The terms say rewards may not be combined with any other coupon or promotion. The two don't match.
- Expiry: under the terms, a reward expires 12 months from your last activity.
e.l.f. doesn't publish what any reward costs in points, so you only see the points prices once you're signed in.
Fan, Pro and Icon tiers
| Tier | Points | Perks |
|---|---|---|
| Fan | 0 to 999 | Birthday gift, early access, access to loyalty-exclusive collections, bundles, capsules and sales, bonus points event, tier welcome gift |
| Pro | 1,000 to 1,999 | All Fan perks, personalized and discounted product recommendations, free shipping with a $10 minimum, early access to new tutorials, bonus points during your birthday month |
| Icon | 2,000+ | All Pro perks, behind-the-scenes product development opportunities, try new products before launch for free, a personal beauty advisor and consultation, free entry to exclusive e.l.f. sweepstakes, surprise offers and opportunities |
How tiers are earned and kept
Tiers are based on points earned between January and December. You need at least 1,000 points in a calendar year for Pro and at least 2,000 for Icon. Once you reach a tier you keep it for the rest of that year and the whole of the next calendar year. It lapses at the end of the following year if you haven't earned enough points to hold it. On purchases alone, at 10 points per $1, 1,000 points is $100 of spending and 2,000 points is $200 (our arithmetic, before any activity points).
Free shipping works differently by tier. Pro members get it automatically once their cart reaches $10, and Icon members get it on any cart, as long as they're signed in. Free product rewards don't count toward Icon's shipping perk.
Do e.l.f. Beauty Squad points expire?
Yes. Your redeemable balance expires if you haven't made a purchase, earned points or redeemed points in the last 12 months. Any of those resets the 12-month clock. The terms add that e.l.f. can deactivate an account after five years of no activity.
What e.l.f. doesn't publish
- What a point is worth, or what any reward costs in points.
- How many points most activities, games and badges earn.
- What the tier welcome gift, birthday gift and bonus points events are.
- Which retailers count for receipt scanning.
- A "last updated" date on the program page. The terms are dated 30 July 2024.
The terms also say points per purchase "may depend on" a member's tier, while the program page and FAQ give one rate of 10 points per $1.
The fine print
- e.l.f. can change or end the program, its rewards and its points prices at any time.
- Purchases earn only when you're signed in, and the 750-point monthly caps apply to purchases and to receipt uploads separately.
- Points can be deducted when you return items.
- Rewards expire 12 months after your last activity, and all points expire after 12 months of inactivity.
- You can use up to $10 in discounts per order.
- Your tier and points are visible to other members if you join Beauty Squad Community, e.l.f.'s online social platform.
What stands out about e.l.f. Beauty Squad
It rewards buying e.l.f. anywhere. Because members can upload receipts for purchases at other retailers, the program isn't limited to e.l.f.'s own store. That matters for a brand sold widely at retail.
Rewards leave the store. Redemption includes retailer gift cards and Venmo and PayPal cash, not only money off e.l.f., so points are worth something even to members who rarely shop e.l.f.'s site.
Tiers are about the year. Because tiers use calendar-year points and carry over for the following year, a member who reaches Pro keeps Pro for up to two years.
Play is part of earning. Games and badges sit alongside purchases, which gives members reasons to open the app between orders.
What members should know going in:
- The points prices aren't public. You can't judge what 10 points per $1 is worth until you sign in.
- Caps apply. The terms limit purchase and receipt points to 750 a month each.
- The FAQ and terms differ on combining rewards, and the terms and program page differ on whether the earn rate depends on tier.
Is e.l.f. Beauty Squad worth joining?
If you buy e.l.f., yes. Joining takes an account, you earn 10 points per $1, and the app and Beauty Profile earn points straight away. The receipt upload makes it useful even if you buy e.l.f. at a store. Check the rewards in your dashboard before you plan around a specific reward, because e.l.f. doesn't show points prices publicly.
What Shopify brands can learn from e.l.f. Beauty Squad
Beauty Squad is a retail-scale program, but its structure suits smaller Shopify brands too:
- Count purchases wherever customers buy. If you sell through stockists or pop-ups as well as your store, a receipt upload keeps those customers inside the program.
- Make tiers a year-long game. A calendar-year tier with a carry-over year gives members time to reach the next level without making the first level feel pointless.
- Give lower tiers real perks. Fan includes a birthday gift, early access and a welcome gift from the start, so joining feels like something on day one.
- Mix earning with play. Points for profile completion, reviews and follows give customers things to do between orders.
If you're building a Shopify loyalty program like this, Mage covers much of the structure: a points-per-dollar earning rule, VIP tiers with points earned as the entry method and a calendar-year progress window, tier perks such as early access and free shipping, a Birthday Bonus, social follow and review rules, points expiry, and AI receipt scanning on higher plans for purchases made at stockists.
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Frequently asked questions
Is e.l.f. Beauty Squad free? e.l.f. doesn't mention a fee anywhere in its program page, FAQs or terms. Registering an account enrolls you.
How do you join e.l.f. Beauty Squad? Register an account on elfcosmetics.com or in the e.l.f. app, using your email, name, birthday and a password. You must be at least 16.
How many points do you earn per dollar? 10 points for every $1 spent on e.l.f. products, on elfcosmetics.com or by uploading a receipt from another retailer.
What are the Beauty Squad tiers? Fan (0 to 999 points), Pro (1,000 to 1,999) and Icon (2,000+), based on points earned in the January to December calendar year.
Can you earn points at other retailers? Yes. Upload a clear photo of your receipt or online order confirmation. It takes about 24 hours, and the terms say only approved retailers count.
What can you redeem Beauty Squad points for? Free products, money off e.l.f. orders, retailer e-gift cards, and Venmo and PayPal cash. You can use up to $10 in discounts per order.
Do Beauty Squad points expire? Yes. Your balance expires if you have no purchase, earning or redemption for 12 months.
How do you keep Pro or Icon status? Earn at least 1,000 points (Pro) or 2,000 points (Icon) in a calendar year. You keep a tier for the rest of that year and the next.
What do Pro and Icon members get for shipping? Free shipping applies automatically for Pro once a cart reaches $10 and for Icon on any cart, when signed in.
Graeme is the co-founder at Mage Loyalty. He heads product development, from complex loyalty migrations and large-scale data handling to building the features shaping the future of loyalty on Shopify.
