Flaviar Black is Flaviar's paid membership for its online spirits store in the US. It costs $40 a year, renews automatically, and gives members pricing of up to 40% off full-size bottles, special pricing on Tasting Boxes, free shipping on select bottles, priority access to limited releases and The Vault, Flaviar Express delivery in 90 minutes or less for eligible orders, and double points in Flaviar Rewards. Flaviar Rewards is a separate free points program with no tiers, and Black is its only step up.
Last checked on 4 November 2026 against Flaviar's Flaviar Black membership page and Flaviar Rewards page as of 4 November 2026, its Help Center articles on Flaviar Black (12 March 2026), Flaviar Rewards (21 May 2026), the cancellation policy and delivery locations (6 February 2026), its Refund Policy and Shipping Policy, and its Terms of Service (last updated October 2023), for the US in US dollars.
This guide is written by Graeme, co-founder of Mage, a loyalty and customer accounts platform for Shopify.
Flaviar Black at a glance
| Feature | Details |
|---|---|
| Cost | $40 a year, renewing automatically each year |
| Plan | One annual plan; no monthly plan is listed on the membership page |
| Who can join | US customers of legal drinking age (21 or older, per the Terms of Service) in the states Flaviar serves |
| Member pricing | Up to 40% savings on full-size bottles and special pricing on Tasting Boxes |
| Shipping | Free on select premium items, marked in the store |
| Delivery speed | Flaviar Express, 90 minutes or less for eligible orders, starting from a delivery address |
| Access | Priority access to limited bottle releases, early access to premium Tasting Boxes, and The Vault |
| Points | Double points with every purchase: 24 points per $1 instead of 12 |
| Included bottle deliveries | None, Black does not include spirit deliveries |
| Refund window | 14 days for the full fee, if no benefits were used |
| Free program alongside | Flaviar Rewards, free to join, no tiers |
How to join Flaviar Black
You join from the membership page with the $40 a year button, after creating a free Flaviar account. After signing up, you follow the instructions in the confirmation email to activate the membership, and the benefits are then available immediately. Members get email notices about limited bottle and Tasting Box releases.
Flaviar also sells the membership at the shelf. In its members' shop, product cards show the member price beside the regular price, labelled "Buy with Black", and when a shopper picks a bottle with a member benefit the membership is added to the cart automatically for $40 a year.
Members manage the membership from "Manage my Flaviar Black" in the My Account menu. Older Legacy Memberships, which come with tokens for spirit deliveries, are a separate arrangement with their own rules, and Black is the current membership.
What Flaviar Black includes
- Member pricing: Up to 40% savings on full-size bottles, on hundreds of bottles, and special pricing on Tasting Boxes. "Up to" is a ceiling: each bottle carries its own member price and saving.
- Free shipping on select premium items: Eligible bottles are tagged in the store, with banners such as "Black Shipping". To qualify, a member logs in and adds at least one tagged bottle to the cart. Other orders pay Flaviar's normal shipping fees.
- Flaviar Express: Delivery in 90 minutes or less for eligible orders. Availability starts from a delivery address, and Flaviar's Express menu lists the products that qualify.
- Priority access to limited releases: Black members get first access to limited bottle releases and first dibs on premium Tasting Boxes, including the Whiskey Advent Calendar.
- The Vault: Exclusive access to The Vault, a Black-only section where Flaviar's experts present a small selection of rare and exceptional spirits each month.
- Double points: Every purchase earns twice the Flaviar Rewards points (see the next section).
Flaviar's Help Center adds member-only deals and seasonal offers, online tasting events and personalised spirit recommendations through its FlavorMatch algorithm (article dated 12 March 2026). The Black membership does not include spirit deliveries, which Flaviar says in a separate Help Center article (7 August 2026). The membership page also promotes the Big Deal Bottle Pass, a separate pass sold on its own page and described there as a boost to a Black membership.
Flaviar Rewards and how Black fits
Flaviar Rewards is Flaviar's free loyalty program. A Flaviar account costs nothing, and points are earned on purchases and actions in the store. There are no tiers and no status: the only step up is a Black membership, which doubles most of the earn rates.
| Action | Flaviar Rewards (free) | With Flaviar Black |
|---|---|---|
| Every $1 you spend | 12 points | 24 points |
| Signing up for emails | 500 points | 1,000 points |
| Spending $50 or more | 600 or more points | 1,200 or more points |
| Referring a friend | 2,500 points | 2,500 points |
Points remain valid for one year from the date they are earned, and they can't be transferred or shared between accounts. Purchase points appear in the account when the order ships. Members redeem points at checkout by choosing how many to use, and the Rewards page lists what they buy:
- Discounts: From 5,000 points, $10 off the next purchase.
- Shipping: 9,000 points for $20 or more in shipping savings.
- Subscription: 20,000 points for a monthly Champions of Bourbon subscription worth $73.
- Free bottles: A selection of bottles listed on the Rewards page, each at a set number of points. Only those listed bottles can be redeemed this way.
Flaviar states an average redeem value of 0.3 cents per point on the products. Some arithmetic of our own from that figure: 12 points per $1 returns about 3.6 cents per $1 spent, and 24 points returns about 7.2 cents. Rewards vary, and $10 off for 5,000 points is 0.2 cents per point. At 0.3 cents a point, the extra 12 points per $1 from Black is worth about 3.6 cents per $1, so double points alone would take roughly $1,100 of spending to repay the $40 fee. The bottle pricing and shipping benefits are the other ways a member recovers the cost.
Cancelling, renewal and refunds
The membership renews automatically each year at $40. Members can turn off auto-renewal at any time from the membership page or by contacting support at support@flaviar.com.
Flaviar's Refund Policy gives the Flaviar Black Annual Plan a 14-day grace period. Cancelling inside it ends the membership immediately and refunds the full fee provided no benefits were used, and Flaviar may charge or withhold the value of any benefits that were. Joining incentives that are products are non-returnable and are deducted from the refund. After 14 days there is no refund, but cancelling stops the renewal and the benefits continue until the end of the prepaid year.
To avoid being charged at renewal, a member must cancel at least one full business day before the renewal date. Online cancellations take effect immediately, and cancellations by email can take up to five business days.
Where Flaviar Black is available
The Black membership page says Flaviar's services are available in all US states except Alabama, Alaska, Arkansas, Delaware, Hawaii, Mississippi, South Dakota, Utah and West Virginia. Services are not available in Canada, Guam or Puerto Rico.
Flaviar's vendors can't ship to PO boxes, APO, FPO or DPO addresses, courier depots or mail forwarding services. Deliveries need an adult signature, and Flaviar's store asks for a "Ship to" state so it shows only the items that can be delivered there. Flaviar says orders are fulfilled by a network of licensed retail partners, each with its own policies and shipping restrictions, and that vendors usually take 1 to 5 business days to prepare a shipment.
What Flaviar doesn't publish
- How many members Black has. The membership page mentions a community of 175,000 or more "Flaviaristas", but gives no count of Black members.
- What the typical saving is. The page states a ceiling of up to 40%, and doesn't say how many bottles carry it or what members save on average.
- A free shipping minimum or the full list of eligible bottles, which sit in the store, and the Express fee and coverage area, which depend on the delivery address.
- Price history. The $40 annual fee is the only price the membership page gives.
The fine print
- The membership renews each year at the annual fee until the member cancels.
- Points expire one year after they are earned, and Flaviar Rewards points can't be moved between accounts.
- Free shipping covers select bottles flagged in the store, not every order.
- Black does not include spirit deliveries.
What stands out about Flaviar Black
The membership is sold where the price is. Product cards in the members' shop show the Black price next to the regular price, and the cart adds the membership when a member-priced bottle is chosen. A shopper sees what the fee would save at the moment they are deciding, rather than reading a benefits page first.
One fee, a sliding saving. The $40 is flat and the 40% is a ceiling, so the value depends on which bottles a member buys. Flaviar keeps the membership simple by adding no tiers and no plan choices, and leaves the value calculation to the shopper.
Points double instead of tiering. Flaviar Rewards has no status levels. Black doubles the earn rate on purchases and email sign-ups and leaves the referral reward unchanged, so the paid membership works as a multiplier on a free program.
Access is part of the product. The Vault, priority access to limited releases and first access to premium Tasting Boxes are available only to members. They give members something a discount on its own doesn't.
What members should know going in:
- It renews automatically. The fee renews each year unless the member cancels, and the full refund window is 14 days.
- Free shipping isn't blanket. It applies to select bottles flagged in the store.
- Savings of up to 40% are a ceiling, and the member price varies by bottle.
- State availability matters. Flaviar Black isn't available in every US state, so a member should check their state before joining.
Is Flaviar Black worth the $40?
It depends on how often a member buys from the Flaviar store and what they buy. A member who orders a few times a year should check whether their usual bottles show a Black price or a free shipping tag before paying. A member who orders often, buys from The Vault or limited releases, or wants Express delivery gets more from the fee. Points add little by themselves: at Flaviar's stated average redeem value, doubling takes about $1,100 of spending to repay the fee (our arithmetic). The full refund applies only within 14 days and if no benefits were used, so a member who is unsure should decide before using one.
What Shopify brands can learn from Flaviar Black
Several Flaviar Black mechanics scale down to a Shopify brand running a paid membership.
- Sell the membership at the price. Show the member price beside the regular price on product cards and add the membership to the cart in one step. Shoppers see the saving where they decide.
- Keep the fee flat and the benefit specific. One annual price with a stated maximum saving is easy to explain, and a brand can flag eligible products with a "member shipping" tag the way Flaviar does.
- Make the paid tier a multiplier on a free program. A free points program draws people in, and double points for members gives a reason to upgrade without adding tiers.
- Reserve scarcity for members. First access to limited releases and a members-only collection cost little and are hard to copy with a discount code.
- State the refund window. A fixed grace period with a clear rule about used benefits sets expectations before the first renewal.
If you're building a paid membership program on Shopify, Mage's Memberships feature covers recurring billing monthly, quarterly or annual, a separate price for each tier, automatic renewals, and self-service from the customer's account to view perks, update a payment method, switch billing cycle or cancel. Perks can include free shipping, member-only codes, a first look at launches and sales, priority support, members-only cashback and a per-tier points multiplier. Memberships is an Enterprise module, and pricing is available from the sales team.
The Shopify loyalty program growing brands trust
See how Mage helps Shopify brands lift repeat purchase rate with loyalty, referrals and store credit.
Book a demo“I looked into so many different integrations for loyalty and referrals for our Shopify Store, but no one impressed me more than Mage on human connection, customer service, and value.”
Read the Reelie case study →
Frequently asked questions
Do I need Flaviar Black to earn Flaviar points? No. Flaviar Rewards is free to join and earns 12 points per $1 spent. Black doubles that to 24 points per $1.
Do Flaviar points expire? Yes. Points remain valid for one year from the date they are earned.
Does Flaviar Black include free shipping on every order? No. Free shipping applies to select premium items and bottles flagged in the store, and other orders pay normal shipping.
Does Flaviar Black include bottles or spirit deliveries? No. Flaviar's Help Center says the membership gives access to benefits and discounts but does not include spirit deliveries.
What is Flaviar Express? A delivery option for eligible orders in 90 minutes or less, listed as a Flaviar Black benefit. Availability starts from a delivery address.
How do I cancel Flaviar Black? Use "Manage my Flaviar Black" in the My Account menu, or email support@flaviar.com. A cancellation within 14 days refunds the full fee if no benefits were used, and later cancellations stop the renewal without a refund.
Graeme is the co-founder at Mage Loyalty. He heads product development, from complex loyalty migrations and large-scale data handling to building the features shaping the future of loyalty on Shopify.
