Neuro Rewards: How Points, Tiers and In-Store Earning Work

Neuro Rewards is Neuro's free points program for its gum and mints. Members get 100 points for joining, earn points on purchases online and, by scanning a receipt, in store, and cash points in for coupons, products and members-only perks. Every 250 points are worth $5 off an order. Three tiers, Member, Insider and All Access, raise the earning multiplier to 1.25x at $100 of spending and 1.5x at $500. Points expire after a year with no account activity.

Last checked on 28 October 2026 against Neuro's Neuro Rewards page and refer-a-friend page, in US dollars. Reward point costs are as of 10 October 2026.

This guide is written by Graeme, co-founder of Mage, a loyalty and customer accounts platform for Shopify.

Neuro Rewards at a glance

How Neuro Rewards works, as shown on the Neuro Rewards page as of 28 October 2026.

How to join Neuro Rewards

Joining is free and starts with a Neuro account: select Join Now on the rewards page, create the account and the balance opens with 100 points. Existing customers select Sign In. Once logged in, the points balance sits in a box at the top of the account page, and a dedicated rewards page shows the balance.

How you earn points

The ways to earn on the Neuro Rewards page as of 28 October 2026.

Online and in store, one balance. Neuro sells its gum and mints on its own site and through retailers, and the program counts both. Online orders earn automatically on an account. For in-store purchases, a member scans the receipt to earn for every $1 spent, and linking a Walmart or Amazon Prime account earns 250 points each. Points from every source land in a single balance.

Neuro doesn't publish how many points a dollar earns on the program page. What it publishes is the tier multiplier: Members earn at 1x, Insiders at 1.25x and All Access members at 1.5x, and the two upper tiers earn 2x and 3x points on major sales.

Most of the one-time actions are small. Joining, the email and SMS sign-ups and the birthday are worth 300 points together at Member level in the first year, which is $6 off at the redemption rate below (our arithmetic). The two larger bonuses reward behaviour Neuro wants more of: 200 points for starting a subscription, and 250 points for placing a fourth order, which is the same as one $5 coupon.

What Neuro points are worth

A point is worth $0.02. Reward costs, as of 10 October 2026, are the same ratio all the way up the coupon ladder, so a larger coupon is no better value than a small one:

Neuro doesn't publish the base earn rate, so the percentage back on a purchase isn't stated. The first reward takes 250 points, and the joining bonus, the email and SMS sign-ups and the birthday add up to 300 on their own.

How to redeem points

Members log in, open their dashboard and choose Ways to Redeem. The rewards are discount coupons, products (including the gum and a merchandise tin) and members-only perks. Rewards, once activated in the account, don't expire. Points can't be applied to an order after it has been placed, so a member has to redeem at checkout. If a member returns a purchase, the points earned on it are deducted.

Status tiers and perks

The NeuroVerse tiers table on the Neuro Rewards page as of 28 October 2026.

The tiers are called NeuroVerse tiers. The thresholds are spending amounts, $100 for Insider and $500 for All Access. Neuro doesn't state a qualification window on the program page.

The fine print

• Points expire after one year of inactivity. Points expire after one year if there is no account activity, and a member keeps points by earning or redeeming at least once every 12 months.
• Activated rewards don't expire. Once a coupon or product reward is activated in the account, it stays.
• Returns deduct points. If you return a purchase, the points it earned come off your balance.
• Birthday points can arrive late. They come on the birthday, unless the birthday was entered within 30 days of that date. That delay is a fraud check, and the points arrive after about 30 days.
• No retroactive redemption. Points can't be redeemed once a purchase has been made.

Referrals

Neuro runs a separate refer-a-friend page: members share a personal link, and a friend's discount applies automatically to their first order. Neuro promotes it as give 20%, get 20%. Only new customers qualify, and there is no limit on how many friends a member can refer.

What stands out about Neuro Rewards

It counts the shop you can't see. Neuro sells in its own store and through retailers, so a rewards program that only counted online orders would ignore much of its customer base. Receipt scanning and linked Walmart and Amazon Prime accounts bring those purchases into the same balance. Neuro's own line is "Online or in store, it all counts. One balance."

Rewards are priced in small steps. The first coupon costs 250 points and the joining, sign-up and birthday actions can cover it, so a new member is close to a first reward before spending anything.

Tiers change the rate, not only the prizes. Insider and All Access raise the base multiplier and add 2x and 3x points on major sales. A member who shops sales gets the biggest lift from status.

Behaviour is worth more than follows. The 150-point review and the 250-point fourth order carry the weight, and a social follow is 10 points.

What members should know going in:

• The earn rate isn't stated. Neuro doesn't say how many points a dollar earns, so what a purchase is worth in points is only clear once you've joined.
• Tier windows aren't stated. The $100 and $500 thresholds are published, but not the period they are measured over.
• Inactivity is the trap. A member who doesn't earn or redeem for a year loses their points, so a small purchase once a year protects the balance.

Is Neuro Rewards worth joining?

If you buy Neuro gum or mints at all, yes: it is free, and 100 points on joining plus 100 more for email and SMS sign-ups is $4 of rewards (our arithmetic). An occasional buyer should add a birthday and redeem before the 12-month mark. A regular online customer gets the subscription bonus, the 250-point fourth order and the Insider multiplier at $100. A shopper who buys Neuro in stores should scan receipts to count those purchases, and link a Walmart or Amazon Prime account for 250 points each. Anyone who only buys once a year will find points expire if they don't earn or redeem in that time.

What Shopify brands can learn from Neuro's program

Neuro sells through its own store and through stores it doesn't own, and its program is built for both. Several mechanics carry over:

1. Count the purchases you can't see. Neuro asks members to scan a receipt to earn on in-store purchases. In Mage, receipt scanning (on Growth and above) lets customers submit a receipt from a stockist, pop-up or wholesale purchase and earn points, with built-in fraud detection, and Mage also has a Loyalty tile on the Shopify POS home screen for your own stores.
2. Pay for the fourth order, not just the first. A 250-point bonus on the fourth order and 200 for a subscription pay for habit. In Mage, punch cards on higher plans pay a bonus after, for example, 2 orders in 30 days or 3 orders over $100, and subscription milestones award a one-time bonus when a renewal count is reached, using Loop Subscriptions, Recharge or Skio.
3. Keep tiers to three and use a multiplier. Member, Insider and All Access with 1x, 1.25x and 1.5x is easy to explain. Mage VIP tiers can be entered by amount spent, points earned or number of orders, with a lifetime, calendar year or rolling year window, and perks such as 1.5x, 2x or 3x points multipliers, early access and tier-scaled birthday rewards.
4. Make sales better for your best customers. Neuro's upper tiers earn 2x and 3x on major sales. In Mage, Bonus Points Campaigns run a multiplier, for example 2x points on purchases for a weekend, and Points Drops add a one-time bonus to a VIP tier on a schedule.
5. Expire on inactivity, not on a calendar. A year without activity is clearer than points that vanish on a fixed date. Mage points expiry can reset on each purchase using the customer's last purchase date, with a warning before points drop off.

If you're building a points and tiers loyalty program on Shopify, Mage covers the structure above: points with fixed-amount rewards, VIP tiers on amount spent, tier multipliers, receipt scanning, punch cards, subscription milestones, referrals and configurable points expiry.

Frequently asked questions

Do Neuro Rewards points expire? Yes, after one year if there is no account activity. Earning or redeeming at least once every 12 months keeps the points active, and rewards that have been activated in the account don't expire.

How many points do I need for $5 off Neuro? 250 points, as of 10 October 2026. $10 takes 500, $15 takes 750, $20 takes 1,000 and $25 takes 1,250.

Can I earn points when I buy Neuro in a store? Yes. Scan the receipt to earn for every $1 spent. Linking a Walmart or Amazon Prime account earns 250 points each.

How do I reach Insider and All Access? Insider takes $100 of spending and All Access takes $500. Neuro doesn't state the period the spending is measured over.

How many points do I get on my birthday? 100 at Member, 200 at Insider and 300 at All Access. If the birthday was added in the last 30 days, the points arrive after about 30 days.

Do I lose points if I return an order? Yes. The points earned on that purchase are deducted from your balance.