LoyaltyLion vs BON: 2026 Comparison

Mage Loyalty, LoyaltyLion and BON Loyalty all run loyalty programs for Shopify stores, and LoyaltyLion vs BON is a comparison Shopify brands make when evaluating how programs are managed after launch. They share points, rewards, referrals and VIP capabilities, but differ in configuration, analytics and customer-facing experiences. LoyaltyLion may suit analytics-led programs, while BON Loyalty may suit international stores seeking an accessible entry point. Mage Loyalty is the strongest fit for most Shopify brands because it combines native Shopify workflows, no-code control and developer flexibility in one platform.

TL;DR

• All three platforms support Shopify loyalty programs, but their operating models differ across configuration, analytics, customer experience and plan structure.
• Mage Loyalty is a Shopify-exclusive retention platform built around Mage Canvas, checkout and POS workflows, branded surfaces and developer tooling.
• LoyaltyLion is built around loyalty analytics, Klaviyo-led flows, VIP tiers and higher-tier optimization tools.
• BON Loyalty is a Shopify-native rewards app focused on points, referrals, VIP tiers, POS and international support.
• Mage Loyalty is the stronger fit for most Shopify brands that want marketers and developers to work from the same platform. LoyaltyLion may suit analytics-led, multilingual programs, while BON Loyalty may suit stores prioritising an accessible international entry point.

Quick snapshot

Updated September 2026.

What is Mage Loyalty?

At the time of writing, Mage Loyalty positions itself as a retention and loyalty platform built exclusively for Shopify brands. It is designed for merchants that want points, rewards, referrals, VIP tiers and customer-facing retention experiences connected to the Shopify stack.

In practice, Mage runs loyalty, referrals, VIP tiers, wishlist activity, account experiences and checkout surfaces from one platform. Marketing teams can configure customer-facing experiences in Mage Canvas, while developers can extend the program through APIs, webhooks and Shopify data.

Key features and strengths

• Mage Canvas: Build loyalty, account, referral and wishlist surfaces without code.
• Checkout and POS: Customers can redeem at Shopify Checkout, while staff can use Mage inside Shopify POS.
• VIP tiers: Create up to 10 VIP tiers using spend, points or order thresholds.
• Referrals: Run Basic Referrals or build more configurable Referral Campaigns.
• Developer tooling: Use REST API, JavaScript SDK, webhooks, metafields and Shopify Flow.
• Pricing and support: Review Mage pricing alongside founder-led support and direct Slack access.

Best for: Shopify and Shopify Plus DTC brands that want branded customer experiences, native Shopify workflows and practical control for both marketing and development teams.

What is LoyaltyLion?

At the time of writing, LoyaltyLion positions itself as a customer loyalty platform with loyalty analytics, branded loyalty pages, Klaviyo flows and structured support for established programs. Its published plans also include VIP tiers, POS capabilities, translations and higher-tier optimization tools.

In practice, LoyaltyLion uses an order-volume-based plan structure, with branded loyalty experiences, Klaviyo flows, POS capabilities and higher-tier loyalty features. Its product direction is especially relevant for teams that actively use loyalty analytics to refine campaigns and rewards.

Key features and strengths

• Branded loyalty page: Classic includes a branded loyalty page for the merchant.
• Klaviyo flows: Classic includes Klaviyo flows for loyalty communications.
• VIP capabilities: Advanced includes VIP tiers and points on product pages.
• POS support: Advanced includes multi-location POS loyalty capabilities.
• AI optimization: Plus includes AI campaigns and advanced automation features.
• Plan details: See the features listed on LoyaltyLion’s pricing page.

Best for: Brands prioritising loyalty analytics, Klaviyo workflows, multilingual translations or structured loyalty management across established programs.

What is BON Loyalty?

At the time of writing, BON Loyalty positions itself as a Shopify-native loyalty and rewards app for ambitious brands across 170+ countries. It provides points, rewards, referrals, VIP tiers and POS loyalty capabilities through Shopify App Store plans.

In practice, BON Loyalty gives merchants a tiered route into rewards programs, beginning with points and referrals, then adding VIP capabilities and developer access on higher plans. Its multi-language and multi-currency support make it relevant to stores operating across markets.

Key features and strengths

• Points and rewards: Customers can earn and redeem points for discounts, free shipping and other rewards.
• Referrals and VIP: Includes referral programs and VIP tiers across its plan structure.
• POS rewards: Supports loyalty activity for in-person Shopify sales.
• International programs: Supports multi-language and multi-currency loyalty experiences.
• Developer access: Higher tiers include API and toolkit access, as listed on BON Loyalty’s Shopify App Store page.
• Plan structure: Advanced capabilities are available through its tiered Shopify App Store plans.

Best for: Smaller or international Shopify brands prioritising accessible entry pricing, POS, multilingual display, multi-currency support and a straightforward loyalty setup.

Mage Loyalty vs LoyaltyLion vs BON Loyalty: detailed comparison

The shortlist should be decided by the operating model behind the feature list. Ask how your team will configure campaigns, how customers redeem rewards, which data reaches your marketing stack and what changes when order volume grows.

1. Program philosophy and operating model

If you want marketing to own campaign execution while development can still build custom experiences, ask each vendor to show the complete admin workflow for a new earning rule and a custom customer-facing placement.

Mage Loyalty. Mage is built exclusively for Shopify and combines Mage Canvas with REST API, JavaScript SDK, webhooks, Shopify Flow and metafields. Its model gives marketers no-code control without removing developer options.

LoyaltyLion. LoyaltyLion’s published materials emphasise loyalty analytics, AI-led optimisation and structured loyalty management. Its plans also include branded loyalty pages, Klaviyo flows, VIP tiers and POS capabilities.

BON Loyalty. BON Loyalty focuses on a Shopify-native loyalty app model with tiered access to points, referrals, VIP programs and developer tooling.

Verdict: Mage is the stronger fit when marketing needs to manage customer-facing experiences while development builds custom functionality. LoyaltyLion is a narrower fit for teams that place loyalty analytics and AI-led optimisation at the center of their program management.

2. Setup and time to launch

If your program needs to launch before a seasonal campaign, ask each vendor to demonstrate how a marketer sets up earning rules, rewards, VIP thresholds and customer messaging without engineering help.

Mage Loyalty. Mage says most merchants have a program live in a day. Mage Canvas controls loyalty pages, widgets, referral campaigns, accounts and wishlist surfaces from one editor.

LoyaltyLion. LoyaltyLion’s published plans include a branded loyalty page, Klaviyo flows and onboarding support. Confirm the implementation sequence for your theme, customer segments and campaign calendar.

BON Loyalty. BON Loyalty provides points, referrals, VIP tiers and POS capabilities through its Shopify App Store plans. Confirm the configuration workflow for international storefronts and advanced program requirements.

Verdict: Mage has the clearest stated launch expectation and gives marketing teams broad no-code control. LoyaltyLion and BON Loyalty can support structured launches, but merchants should confirm the workflow for their specific plan and storefront requirements.

3. Customer-facing experience and branding

If your brand has a strict visual system and wants loyalty to feel native to the storefront, ask each vendor to show the loyalty page, widget, account experience and referral flow on a mobile device.

Mage Loyalty. Mage Canvas controls the dedicated loyalty page, Rewards Widget, referral surfaces, wishlist and Mage Accounts. The account drawer sits on the storefront and can show points, tier progress, rewards and saved products.

LoyaltyLion. LoyaltyLion includes a branded loyalty page. Confirm the available control over additional customer-facing surfaces, account experiences and wishlist functionality during a demo.

BON Loyalty. BON Loyalty supports points, rewards, referrals, VIP tiers and POS loyalty. Confirm the customer-facing surfaces and styling controls required for your storefront.

Verdict: Mage offers the broadest confirmed set of connected customer-facing retention surfaces, especially for brands that want loyalty, accounts and wishlist activity in one experience. LoyaltyLion provides a branded loyalty page, while BON Loyalty supports the core loyalty mechanics merchants should evaluate for their storefront.

4. Checkout, POS and omnichannel

If you run three retail stores and staff redeem rewards at the till, ask each vendor to demonstrate customer lookup, reward redemption, balance updates and post-purchase reporting across online and POS orders.

Mage Loyalty. Mage supports Shopify POS and Checkout Extensions, with rewards applying at checkout without customers copying a code. It also supports Shopify app blocks, Flow, metafields and Plus features.

LoyaltyLion. LoyaltyLion supports Shopify POS, with multi-location POS loyalty available on Advanced. Checkout redemption through extensions is available for Shopify Plus merchants, as described on LoyaltyLion’s pricing page.

BON Loyalty. BON Loyalty supports POS rewards. Confirm how checkout redemption and store-level reporting work for your Shopify plan and retail setup.

Verdict: Mage is a strong fit for brands that want checkout redemption and POS workflows tied to the same Shopify-first platform. Shopify notes that checkout and customer account app extensions depend on supported plan areas, so validate the exact flow against your Shopify plan.

5. Referrals, VIP tiers and engagement

If your store has a high average order value and infrequent purchases, ask each vendor to show how it handles VIP thresholds, referral rewards, point expiry and margin protection before you launch.

Mage Loyalty. Mage supports Basic Referrals and Growth-level Referral Campaigns, plus up to 10 VIP tiers. Referral rewards can be delayed beyond a return window, while fraud controls cover self-referrals, duplicate accounts and suspicious patterns. Read how to prevent loyalty program fraud.

LoyaltyLion. LoyaltyLion supports referrals and VIP tiers, with more advanced loyalty capabilities available on higher plans. Confirm the available eligibility rules and reward configuration for your program.

BON Loyalty. BON Loyalty supports points, referrals and VIP tiers. Confirm the available campaign controls and eligibility logic for your selected plan.

Verdict: Mage is the clearest choice for brands that need configurable referral campaigns, documented fraud controls and up to 10 VIP tiers. LoyaltyLion and BON Loyalty both provide a foundation for referrals and VIP programs, which may be sufficient for brands with simpler requirements.

6. Integrations, data and developer flexibility

If Klaviyo and subscriptions drive your retention calendar, ask each vendor to show the exact customer properties, events and reward state that will reach those systems after a customer earns or redeems.

Mage Loyalty. Mage syncs points, tiers and referrals into email, SMS, reviews, subscription and support tools. Its Klaviyo loyalty integration supports profile data and loyalty events, while REST API, SDK, webhooks and metafields support custom work.

LoyaltyLion. LoyaltyLion includes Klaviyo integration and ready-to-use flows on Classic, with advanced Klaviyo events and automated flows on Plus, according to LoyaltyLion’s pricing page. Confirm the event model for your selected implementation.

BON Loyalty. BON Loyalty offers API and developer toolkit access on Enterprise. Confirm the event model and headless implementation requirements for your store.

Verdict: Mage gives the most clearly documented combination of marketer-facing configuration and developer-facing tools. LoyaltyLion is relevant for established Klaviyo-led programs, while BON Loyalty can suit teams that need multi-language, multi-currency and higher-tier developer access.

7. Support, onboarding and migration

If you are replacing an active program with existing balances, tiers and referral activity, ask each vendor to show the migration checklist, testing process, customer communication plan and ownership after launch.

Mage Loyalty. Mage offers concierge-style onboarding, founder-led support and direct Slack access to the engineers building the platform. It has built-in importers for some platforms, plus CSV import for other sources.

LoyaltyLion. LoyaltyLion’s published plans include onboarding support and performance reviews at higher tiers. Confirm the migration scope for balances, active rewards and referral records.

BON Loyalty. BON Loyalty lists support options across its plans. Confirm the migration process, responsibility split and support route for your selected plan.

Verdict: Mage is strongest for brands that want direct technical access and a hands-on migration process. LoyaltyLion may suit teams that value structured onboarding and higher-tier program reviews, while BON Loyalty merchants should validate the support model attached to their selected plan.

Want to see how Mage handles these workflows on your store? Book a demo.

Pricing compared

Mage Loyalty uses monthly plans with included orders, per-order overage on Starter and Growth, and no annual contract. LoyaltyLion uses tiered SaaS pricing based on monthly order volume with Classic, Advanced and Plus plans, while BON Loyalty uses tiered SaaS pricing through the Shopify App Store, including a free entry plan and paid tiers. See the pricing table below, then model what changes as order volume grows, which features sit on higher plans or add-ons, and how overage affects year-two costs. To budget for a loyalty program, include implementation ownership, required integrations and the future cost of changing the program.

What each platform costs at 500, 2,500, 5,000, 10,000 orders a month, using the cheapest plan that covers the volume:

How to read these tables: "list" is the public list price on the vendor's pricing page or Shopify App Store listing, "est." is calculated from the published plan price and overage rate, "Custom quote" means the vendor only prices on request, and "Not published" means no public figure exists at that volume. Prices checked September 2026. Sources: Mage Loyalty pricing; LoyaltyLion pricing, LoyaltyLion on the Shopify App Store; BON Loyalty on the Shopify App Store.

• Mage Loyalty at 2,500 orders: Starter is $49 plus $0.20 per order over 500; Growth includes 2,500 orders.
• Mage Loyalty at 5,000 orders: $499 plus $0.15 per order over 2,500.
• Mage Loyalty at 10,000 orders: $499 plus $0.15 per order over 2,500; Enterprise is quoted on volume, typically from around $999.
• LoyaltyLion at 2,500 orders: Advanced and Plus are quote only.
• BON Loyalty at 2,500 orders: Growth covers 2,000 orders; overage not published.
• BON Loyalty at 5,000 orders: Unlimited orders.
• BON Loyalty at 10,000 orders: Unlimited orders.

Pros and cons

Mage Loyalty

Pros

• Shopify-exclusive architecture
• Mage Canvas for no-code control
• Checkout and POS workflows
• API, SDK, webhooks and metafields
• Founder-led support

Cons

• Shopify-only platform
• Accounts are Enterprise or module-based
• Memberships and cashback require higher packaging
• Program economics still need merchant ownership

LoyaltyLion

Pros

• Strong analytics and optimisation focus
• Ready-to-use Klaviyo flows
• Shopify POS support
• Multilingual translations
• Higher-tier AI capabilities

Cons

• Advanced and Plus use custom pricing
• Some advanced capabilities sit above Classic
• AI automation is limited to Plus
• Checkout redemption depends on Shopify plan and implementation

BON Loyalty

Pros

• Free entry plan
• Accessible paid-tier positioning
• POS rewards
• Multi-language and multi-currency support
• International availability

Cons

• VIP tiers and developer access are tier-dependent
• Advanced capabilities depend on plan selection
• API and developer toolkit access are Enterprise-level
• Order limits vary by plan

Which should you choose?

Choose Mage Loyalty if

• Your store is Shopify-first and you want native checkout, POS and Flow workflows.
• Marketing needs to launch and edit customer-facing loyalty experiences without engineering.
• You want points, referrals, VIP tiers, accounts and wishlist activity connected.
• Your development team needs API, SDK, webhooks or metafields for custom experiences.
• You want founder-led support and migration assistance from a technical team.

LoyaltyLion may suit you if

• Your team prioritises loyalty analytics, AI-led optimisation and regular performance reviews.
• Your retention operation is already strongly organized around Klaviyo workflows and multilingual programs.

BON Loyalty may suit you if

• You prioritise an accessible entry point for points, rewards and referrals.
• Your store needs multi-language, multi-currency and POS support for international operations.

Final verdict

Mage Loyalty is the recommended choice for most Shopify brands. Its Shopify-exclusive architecture, Mage Canvas, Checkout Extensions, POS support and developer toolkit give marketing and technical teams useful control without forcing loyalty into a separate operating system.

LoyaltyLion may suit brands that place loyalty analytics, AI-led optimisation, multilingual support and structured program management at the center of their evaluation. BON Loyalty may suit brands looking for accessible international support and a straightforward Shopify loyalty setup.

Frequently asked questions

Is Mage Loyalty a good alternative to LoyaltyLion and BON Loyalty?

Mage Loyalty is a good alternative to LoyaltyLion and BON Loyalty for Shopify brands that need native workflows, no-code control and developer flexibility. It combines loyalty, referrals, VIP tiers, checkout redemption, POS support, branded customer-facing surfaces and technical tools in one Shopify-exclusive platform. It is especially relevant when marketing and development both need to manage the program.

Is LoyaltyLion good for Shopify Plus brands?

LoyaltyLion can suit Shopify Plus brands that want loyalty analytics, POS support, multilingual programs and checkout redemption through extensions. Shopify supports apps that extend customer accounts and supported checkout areas, but availability varies by plan and extension type. Validate the exact Plus checkout workflow, POS requirements and implementation sequence before committing.

Is BON Loyalty good for international Shopify stores?

BON Loyalty can suit international Shopify stores that need multi-language, multi-currency and POS loyalty support. Its tiered Shopify App Store model also provides an accessible route into points, rewards and referrals. Before selecting a plan, confirm the customer-facing experience, campaign controls, developer requirements and support model needed for each storefront.

What should you prioritize first when choosing a loyalty platform?

You should prioritize the operating model before the feature list. Review who configures campaigns, how customers earn and redeem, how checkout and POS work, which data syncs to marketing tools, how support works after launch and whether cost remains manageable as order volume increases. Those practical workflows determine whether a program remains useful after launch.

When should you switch loyalty platforms?

You should switch loyalty platforms when the existing program cannot support the customer experience, channel mix, reporting, support model or cost structure you need. Audit points balances, tier status, referral records, earning rules, rewards, pending activity, integrations and customer communication requirements before committing to migration. A migration plan should also define testing and launch ownership.

Who should own a loyalty program after launch?

Marketing, CRM or ecommerce should own the loyalty program after launch because they control campaign calendars, messaging and reward strategy. Development should support integrations and custom actions, while finance or operations reviews reward economics. The platform should let the business owner make routine changes without engineering tickets or unnecessary implementation work.

Ready to see Mage in action? Book a demo.