Rivo vs Yotpo: Pricing, Features & Which to Pick in 2026

Choosing between Rivo and Yotpo means choosing between two genuinely different approaches to Shopify retention. Rivo is a Shopify-focused retention platform built around loyalty, referrals, memberships, and customer accounts. Yotpo is a multi-product suite where loyalty sits alongside reviews, SMS, and user-generated content under one vendor. Both are established players with real Shopify install bases, and both can run a serious rewards program. This comparison covers Rivo, Yotpo, and Mage Loyalty so you can evaluate each on its own merits, based on publicly available information at the time of writing.

Key Takeaways

• Rivo is built specifically for the modern Shopify stack, with checkout extensions, POS integration, and the newer customer accounts experience
• Yotpo bundles loyalty with reviews, SMS, and UGC, which suits brands looking to consolidate several vendors into one contract
• Rivo publishes tiered pricing through the Shopify App Store, starting at $15 per month on Essential and $499 per month on Plus
• Yotpo offers a free loyalty tier for Shopify brands, with paid loyalty plans quoted through their sales team
• Mage Loyalty uses flat-rate pricing at $49 and $499 per month, with every earning rule, reward type, and integration available on both plans

Mage Loyalty

Points, rewards, and the earning rules behind them

Mage runs a full points engine where you decide what earns and what it is worth. Customers collect points on purchases, on social follows across Instagram, TikTok, and Facebook, on birthdays, and on custom events you define yourself. Redemption is just as flexible: percentage discounts, fixed discounts, free shipping, free products, gifts, store credit, POS rewards, and early access to launches.

That range matters more than it sounds. A free product costs you what you paid for it. Ten dollars off costs you ten dollars. Brands running a Shopify loyalty program on Mage can lean on product-based rewards to protect margin while still feeling generous. Points expiry rules and branded loyalty pages come as standard, so the program looks like your brand rather than a widget bolted into the corner.

VIP tiers, memberships, and segmenting your best customers

Mage upgrades customers into Shopify VIP tiers automatically based on spend or points, with earning multipliers and perks that change per tier. On the Growth plan you can layer a Shopify membership program on top, running paid or perk-based memberships alongside points rather than instead of them.

The referral program is double-sided, rewarding both the advocate and the friend, with a dedicated referral page and advanced event tracking on Growth. Wishlists and branded customer accounts are included too, which is what lets brands run loyalty, referrals, memberships, and saves from one subscription instead of four.

Integrations, migration, and the support model

Mage connects natively to Shopify Checkout, POS, Flow, and Admin, plus Klaviyo, Omnisend, Postscript, Judge.me, Recharge, and Yotpo itself. There are no-code visual builders for every loyalty surface, so marketers ship changes without a developer, and a full REST API and JavaScript SDK for teams that want to build something custom.

Pricing is flat: $49 per month on Starter covering 500 orders, then $0.15 per additional order, and $499 per month on Growth covering 2,500 orders, then $0.10 per additional order. Both plans include a 7-day free trial and every feature. According to Mage Loyalty, brands see an average 4x return on their loyalty investment, a 15% revenue lift, and 3.1x higher annual spend from members who redeem rewards.

Mage suits fast-growing Shopify and Shopify Plus brands that want deep customization, founder-led support, and pricing they can forecast. It is a hands-on platform rather than a set-and-forget widget. Migrations are handled end to end by the team, typically inside one to two weeks.

Ready to see it in action? Book a demo.

Rivo

A rewards engine built around the Shopify stack

Rivo covers the loyalty fundamentals with points, cashback, and VIP tiers, and connects them straight into Shopify checkout. Customers earn and redeem inside the flows they already use, which keeps the program visible at the moment of purchase rather than tucked away in an account page.

Even the entry plan ships theme extensions that embed loyalty directly on product pages, alongside a dedicated loyalty and referral page, on-site prompts, advanced ways to earn, email branding, and Shopify POS. That placement detail is easy to overlook and worth more than it appears. Points shown on the product page reach the shopper while they are still deciding, which is a different job to a rewards panel they open after they have already bought. Rivo also lists 24/7 human support across its plans.

Accounts, referrals, and memberships in one platform

Rivo Accounts gives shoppers an enhanced customer portal with login through Shop, Google, or Apple, plus analytics and settings that let brands personalize the logged-in experience. The referral side runs through dedicated referral pages and in-account links, with post-purchase prompts and fraud protection built in. Rivo also supports VIP-style memberships with early access, segmented checkout discounts, and store credit.

Pricing, tooling, and who it fits

Rivo publishes its plans through the Shopify App Store. Essential is $15 per month for up to 500 monthly orders with two integrations. Scale is $49 per month at around 500 orders and opens up advanced branding with custom CSS and fonts, VIP tiers, points expiry, extended analytics, and bonus campaigns. Plus is $499 per month for up to 2,500 orders and adds checkout extensions, custom integrations such as Klaviyo events, and the Rivo Developer Toolkit.

Rivo advertises over 150 features and more than 50 integrations across the Shopify ecosystem, along with an open API. Their published material leans heavily on case studies with high-growth brands, fast migrations, and a modern developer toolkit, which points to a good fit for technical teams and agencies working within Shopify. Full details are on Rivo's website.

Yotpo

Loyalty inside a wider retention suite

Yotpo Loyalty and Referrals runs points, VIP tiers, and referrals, and ties them into the rest of the Yotpo product line. Points can be earned for leaving reviews, which creates a loop where a single customer action produces both social proof and a reason to come back.

Reviews, SMS, and AI visibility under one vendor

The wider platform includes a reviews and UGC engine with extensive syndication and AI-powered review summaries, SMS marketing, and AI visibility tooling that tracks how products appear in engines like ChatGPT and Gemini. For a brand already running Yotpo Reviews or Yotpo SMS, adding loyalty keeps customer data in one system and one contract.

Pricing, integrations, and who it fits

Yotpo offers a free loyalty tier for Shopify brands, which lets smaller merchants launch a points and referral program without an upfront SaaS fee. Paid loyalty plans are quoted through their sales team rather than listed publicly, and scale with order volume and the number of modules you take. Yotpo lists more than 180 integrations across email, SMS, CRM, and other martech platforms, plus analytics covering average order value, repeat purchase rate, and engagement.

Based on their published positioning, Yotpo suits larger brands that want a single vendor across loyalty, reviews, and messaging, and that have the internal resource to run a multi-product suite. Their current material puts real emphasis on AI-driven visibility and integrated retention. More detail is available on Yotpo's website.

The right choice here depends on how much of your retention stack you want in one place, and how much you value published pricing over a tailored quote. A brand consolidating reviews and SMS will weigh that differently to a brand that wants a focused loyalty platform with forecastable costs. All three run credible programs on Shopify, so the honest answer is to match the platform to your stage, your team, and how you prefer to buy.

Frequently Asked Questions

What is the difference between Rivo and Yotpo?

Rivo is a Shopify-focused retention platform covering loyalty, referrals, memberships, and customer accounts. Yotpo is a broader suite where loyalty sits alongside reviews, SMS marketing, and user-generated content. Rivo concentrates on the Shopify stack, while Yotpo spans multiple retention channels for brands that want one vendor.

How much does Rivo cost?

Rivo publishes pricing through the Shopify App Store. Essential is $15 per month for up to 500 monthly orders, Scale is $49 per month around the 500 order mark and adds VIP tiers and advanced branding, and Plus is $499 per month for up to 2,500 orders with checkout extensions and the developer toolkit. Higher volumes are quoted directly.

How much does Yotpo Loyalty cost?

Yotpo provides a free loyalty tier for Shopify brands covering standard points and referral tools. Paid loyalty plans are quoted through their sales team and scale with order volume and the modules you take, so the cost depends on whether you also run Yotpo Reviews, SMS, or other products.

Does Rivo include a loyalty program?

Yes. Rivo includes a full loyalty program with points, cashback, VIP tiers, analytics, and Shopify checkout integration, alongside referrals, memberships, and its customer accounts product.

Can I run loyalty and reviews on separate platforms?

Yes, and many Shopify brands do. Mage Loyalty integrates with review platforms including Judge.me and Yotpo, so you can run rewards on one platform and reviews on another while still awarding points for review activity.

Which platform is easiest to migrate to?

All three publish migration support. Mage handles migrations end to end for you, typically within one to two weeks, importing point balances, VIP tiers, and referral history. Rivo's published material emphasises fast migrations. Yotpo migrations are scoped through their onboarding team.

Do any of these platforms include a wishlist?

Mage Loyalty includes wishlists and saves on every plan, alongside loyalty, referrals, and customer accounts. Based on publicly available information at the time of writing, wishlist functionality is not part of the standard Rivo or Yotpo loyalty products.

Which is best for a Shopify Plus brand?

All three serve Plus merchants. Rivo offers checkout extensions and a developer toolkit on its Plus tier, Yotpo brings enterprise-scale infrastructure across multiple products, and Mage provides flat-rate pricing, a full API and SDK, and concierge-level support. The right fit depends on whether you prioritise a single vendor, developer tooling, or predictable cost.

TLDR

Rivo, Yotpo, and Mage Loyalty all run credible Shopify loyalty programs, but they are built for different buyers. Rivo is a Shopify-native retention platform with published App Store pricing from $15 per month and strong developer tooling. Yotpo bundles loyalty with reviews, SMS, and UGC for brands consolidating vendors, with a free tier and sales-quoted paid plans. Mage Loyalty offers flat-rate pricing at $49 and $499 per month with every feature on both plans, plus wishlists, memberships, and customer accounts included, and hands-on migration and support.

All information presented in this article is based on publicly available data as of August 2026. Features, pricing, and offerings may have changed since publication. Please visit each platform's official website for the most current information.