Loloyal Review 2026: Pricing, Pros & Cons

Loloyal is one of the most affordable ways to launch a points and referral program on Shopify, and the market has noticed: the app holds a 4.9 out of 5 rating from 763 reviews on the Shopify App Store and carries the Built for Shopify badge. For a loyalty tool that starts at $0, that is a strong signal of merchant satisfaction.

This review breaks down what Loloyal actually does, how its pricing scales, how deep its Shopify integration goes, what verified buyers say, and where it fits against alternatives. The goal is a clear buying decision, not a sales pitch.

Loloyal (recently renamed TrustWILL Loyalty & Referrals, and built by CWILL, part of Channelwill) is a Shopify-only app that combines a points program, a referral program, VIP tiers, and member perks in a single install. Pricing is order-volume-based and runs from a free tier up to a $499 per month plan, so the app can follow a store from its first sale into mid-market volume. It is a loyalty and referral tool, not a full retention suite, which matters once your needs grow.

If your requirements stay inside points, referrals, and tiers, Loloyal covers them well. If you expect to add paid memberships, a wishlist, or a unified customer account experience later, it is worth understanding where a Shopify-native platform like Mage Loyalty picks up the slack before you commit.

Key Takeaways

• Loloyal holds a 4.9 out of 5 rating from 763 Shopify App Store reviews and is Built for Shopify certified, which puts it among the better-reviewed loyalty apps in its price range.
• Pricing is genuinely accessible: a free plan at $0 (capped at 50 monthly orders), then Starter at $19 per month, Growth at $69 per month, and Plus at $499 per month, all billed by order volume.
• Core features cover points rewards, a referral program, VIP tiers, limited-time campaigns, pop-ups and emails, and review rewards, with checkout extensions and API access reserved for the top plan.
• Integration breadth is focused rather than vast: Klaviyo, Judge.me, Shopify POS, Shopify Flow, PageFly, Seal Subscriptions, and a handful of others.
• VIP tiers, the customer account extension, and Klaviyo unlock on the Growth plan, so the headline entry price does not include every loyalty feature.
• Loloyal does not offer native paid memberships or a wishlist, so merchants who want a single platform for loyalty plus those programs often evaluate an alternative like Mage Loyalty.

What Is Loloyal?

Loloyal is a Shopify app that lets merchants build a loyalty and rewards program without code. Customers earn points for actions such as placing orders, creating an account, celebrating a birthday, or following the brand on social media, then redeem those points for discounts, free shipping, or free products. On top of points, Loloyal layers a referral program, VIP tiers, and limited-time bonus campaigns to push repeat purchases and word-of-mouth acquisition.

The app is built and maintained by CWILL (Channelwill), a developer with a large portfolio of Shopify apps. It was recently renamed TrustWILL Loyalty & Referrals, though it is still widely known and searched as Loloyal. It is Shopify-only, so there is no support for other ecommerce platforms, and it carries the Built for Shopify badge, which signals that it meets Shopify's standards for performance, embeddability, and merchant experience.

Loloyal positions itself as an affordable, fast-to-launch option. The free plan and low entry price make it a common first loyalty app for newer and price-sensitive stores, while the Growth and Plus tiers extend it toward more established merchants who want VIP tiers, deeper integrations, and checkout-level rewards.

Loloyal At a Glance

• Shopify App Store rating: 4.9 out of 5 (763 reviews)
• Certification: Built for Shopify
• Pricing model: free plan plus three paid tiers, billed by monthly order volume
• Free trial: 14 days on paid plans
• Platform: Shopify-only
• Key products: points program, referral program, VIP tiers, limited-time campaigns, pop-ups and emails, review rewards, checkout extensions (top plan)

Why Shopify Merchants Consider Loloyal in 2026

Most merchants arrive at this decision point from one of three directions.

They want a loyalty program without a big upfront cost

The most common reason merchants try Loloyal is price. A free plan that includes points, referrals, and limited-time offers lets a store stand up a working loyalty program before spending anything, and the first paid tier is only $19 per month. For a new or small store testing whether loyalty moves repeat-purchase numbers at all, that is a low-risk way to start. The tradeoff is the 50 monthly order cap on the free plan, which most growing stores outgrow quickly, nudging them onto a paid tier sooner than the headline $0 suggests.

They want referrals and tiers in the same app as points

Some merchants already run a basic points program and want to add referrals and VIP tiers without bolting on a second app. Loloyal bundles all three, so a single install can reward purchases, incentivize customers to refer friends, and unlock perks at higher VIP tiers. That consolidation is genuinely useful. The limitation is that VIP tiers sit on the Growth plan ($69 per month), so the multi-program experience is not available at the entry price.

They are expanding beyond points and want room to grow

A third group is thinking ahead to memberships, deeper customer account experiences, or checkout-level rewards. Loloyal answers part of this with a customer account extension and, on its Plus plan, checkout extensions and API access. What it does not provide is a native paid membership program, so merchants who want to charge for a VIP club rather than award it by spend will hit a scope boundary and need a different platform for that piece.

Key Strengths

• A genuinely usable free plan: points, referrals, and limited-time offers at $0, which is rare among loyalty apps.
• Low cost to scale: paid tiers at $19 and $69 per month keep loyalty affordable well past the startup phase.
• Built for Shopify certification, signaling solid performance and native embedding inside the Shopify storefront and admin.
• Points, referrals, and VIP tiers in one app, reducing the number of tools a merchant has to manage.
• Engagement extras such as pop-ups, automated emails, and review rewards that many competitors charge separately for or reserve for higher tiers.
• Multi-language support, useful for stores selling across regions.
• A strong 24/7 support reputation, repeatedly praised in reviews for fast, clear responses.
• Checkout extensions and API access on the top plan for merchants who need rewards surfaced at checkout or custom logic.

Best For: Price-sensitive and growth-stage Shopify merchants who want points, referrals, and VIP tiers in one affordable app, and who do not yet need native paid memberships or a wishlist in the same platform.

Loloyal Core Features

Points and Rewards

Loloyal's points engine is the heart of the app. Customers earn points for a configurable set of actions: placing orders, signing up, celebrating a birthday, leaving a product review, or following the brand on social channels. Points convert into rewards such as percentage or fixed discounts, free shipping, or free products.

Setup is no-code. Merchants define earning rules and redemption options from the dashboard and publish a branded loyalty page and on-site widget. The free plan includes the core points program, which is what makes Loloyal such an easy first loyalty app to trial.

The main thing to watch is the order-volume cap. Because pricing is tied to monthly orders, a store that succeeds with points will move up tiers as order count grows, so the running cost is a function of volume rather than a flat monthly fee. That is fair, but it should be modeled before committing.

Referral Program

Loloyal's referral program rewards both sides of a referral: the existing customer who shares and the new customer who buys. Customers get a unique referral link, and merchants set the reward each side receives. The aim is lower customer acquisition cost by turning happy buyers into a distribution channel.

Bundling referrals with points is a real advantage, since many stores otherwise pay for a separate referral program app. The referral mechanics here are solid for most stores. Merchants running high-value referral incentives should validate the available controls for limiting abuse, as Loloyal does not heavily document referral fraud protection, and confirm the safeguards meet their needs before scaling spend.

VIP Tiers

VIP tiers let merchants reward the most loyal customers with escalating perks, for example higher points-earning rates, exclusive rewards, or early access. Tiers can be based on spend or points, encouraging customers to climb for better benefits.

This is one of Loloyal's stronger retention features, but it is a Growth-plan feature ($69 per month), not part of the free or Starter tiers. Merchants who consider tiers a must-have should budget for Growth from the start rather than expecting them at the entry price.

Engagement Tools: Pop-ups, Emails, and Review Rewards

Beyond the core programs, Loloyal includes on-site pop-ups, automated loyalty emails, and review rewards. Pop-ups promote the program and capture sign-ups, automated emails nudge customers about their points balance and available rewards, and review rewards grant points for leaving product reviews (which pairs neatly with its Judge.me integration).

These tools help with the hardest part of any loyalty program, which is reminding customers it exists. They are available from the Starter plan up, so most paying merchants get them.

Checkout Extensions and API (Plus plan)

On the Plus plan ($499 per month), Loloyal adds checkout extensions, API access, custom reward actions, and a dedicated customer success service. Checkout extensions surface loyalty at the point of purchase, where redemption intent is highest, and the API lets developers build custom earning or redemption logic.

These are powerful capabilities, but the jump from $69 to $499 per month is steep, so they are aimed at higher-volume or more technical merchants rather than the typical small store.

Loloyal Analytics and Reporting

Loloyal includes an analytics dashboard that tracks program performance: points issued and redeemed, referral activity, member counts, and the general health of the loyalty program. For most small and mid-sized merchants, this is enough to see whether the program is driving engagement and redemptions.

The reporting is practical rather than deep. It answers questions like how many points are outstanding and how referrals are performing, but it is not a full retention-analytics platform with cohort analysis or detailed lifetime-value modeling. Merchants who want to tie loyalty directly to repeat-purchase rate and long-term customer retention metrics may find they need to combine Loloyal's data with their broader analytics stack.

Loloyal Integrations

Loloyal connects with a focused set of tools rather than a sprawling marketplace:

• Email and SMS: Klaviyo (Growth plan and up)
• Reviews and social proof: Judge.me, Trustoo
• Ecommerce and Shopify-native: Shopify Checkout, Shopify Customer Accounts, Shopify POS, Shopify Flow
• Page building and conversion: PageFly
• Subscriptions: Seal Subscriptions
• Support and chat: Willdesk Live Chat

This list covers the integrations most Shopify loyalty programs actually need, especially Klaviyo for email and Judge.me for reviews. It is a curated set rather than an exhaustive one. By comparison, a platform like Mage Loyalty offers a broader integration footprint (20+), which matters most for merchants with a more complex martech stack.

Loloyal Pricing: Plan Summary

Loloyal uses order-volume-based pricing: each tier includes a monthly order allowance, and stores move up as volume grows. This keeps the entry cost low for small stores while scaling revenue with larger ones. You can confirm the current plans and allowances on the Shopify App Store listing.

Free

• Monthly fee: $0
• Order allowance: up to 50 monthly orders
• Included: points program, referral program, limited-time offers, review integration

A real working loyalty program at no cost, ideal for testing whether loyalty moves your numbers before you spend.

Starter

• Monthly fee: $19 per month
• Included: everything in Free plus pop-ups and email, multi-language support, review rewards, Judge.me integration, and POS support

The natural step up once a store passes the free order cap and wants engagement tools.

Growth

• Monthly fee: $69 per month
• Included: everything in Starter plus VIP program, customer account extension, a dedicated loyalty page, points and rewards expiration, and Klaviyo integration

This is the tier most serious loyalty programs land on, since it unlocks VIP tiers and Klaviyo.

Plus

• Monthly fee: $499 per month
• Order allowance: up to 5,000 monthly orders
• Included: everything in Growth plus checkout extensions, API access, custom reward actions, and a customer success service

Aimed at high-volume or technically demanding merchants who need checkout-level rewards and custom logic.

The pricing logic is sound: small stores pay little, and cost rises with order volume. The two things to watch are the jump from $69 to $499 per month, which is a large gap with no middle tier, and the order caps, which mean a successful program increases your monthly cost as it works. Model your expected order volume against the tier allowances before budgeting.

Verify current pricing directly on Loloyal's pricing page before budgeting.

Loloyal Customer Support

Support is one of Loloyal's most consistently praised attributes. The app offers 24/7 assistance, and reviews repeatedly describe the team as responsive, clear, and quick to resolve issues, from setup questions to customization help. For a self-serve app at this price, that level of support is a genuine differentiator.

The one nuance worth noting is that strong onboarding support does not always translate into deep, ongoing strategic guidance. Most merchants will find the help they need for configuration and troubleshooting, but those wanting hands-on loyalty strategy or migration assistance should confirm what is included at their plan level, since the dedicated customer success service is reserved for the Plus tier.

Who Loloyal Is Best For

New and small Shopify stores

For a store making its first move into loyalty, Loloyal is one of the easiest and cheapest ways to start. The free plan removes the budget objection entirely, and setup is fast.

Budget-conscious growth-stage merchants

Stores that have outgrown a basic program but still watch costs closely get a lot from the $19 and $69 tiers. Referrals and VIP tiers at $69 per month is competitive pricing for that feature set.

Merchants who want points and referrals in one app

Because Loloyal bundles points, referrals, and tiers, it suits merchants who want to avoid running and paying for multiple separate apps to cover those programs.

Multi-language and review-focused stores

With multi-language support and a tight Judge.me integration plus review rewards, Loloyal fits stores that sell across regions or lean on product reviews as a core trust and engagement lever.

Why Shopify Merchants Choose Mage Loyalty Over Loloyal

Loloyal is a strong, affordable loyalty and referral app. The merchants who look past it are usually the ones who want loyalty, referrals, memberships, and customer accounts to live on a single platform rather than spread across apps. That is where Mage Loyalty is built to compete.

Mage Loyalty at a Glance

• Platform: Shopify-native (exclusive)
• Merchants: 100+ Shopify brands
• Shopify App Store rating: 5 out of 5
• Plans: Starter $49 per month, Growth $499 per month, Enterprise (custom)
• Billing: month-to-month, with optional discounted annual plans

Mage Loyalty Key Strengths

• Loyalty, referrals, paid memberships, and VIP tiers on one Shopify-native platform, with no separate apps to stitch together.
• Native wishlist and save-for-later built into the same system.
• Cashback rewards with flexible redemption options.
• A customer accounts sidebar and account portal (on the Enterprise tier) for a unified post-purchase experience.
• No-code editors for customizing the loyalty and accounts experience.
• Referral program with built-in fraud protection.
• 5+ checkout extensions and a developer API toolkit.
• Free white-glove migration, with a typical integration live in under two weeks.

Feature & Pricing Comparison

What Mage Loyalty Does Differently

A full retention suite on one platform. Loloyal covers points, referrals, and tiers. Mage Loyalty adds native paid memberships and a unified customer accounts experience, so loyalty, referrals, memberships, and VIP tiers run from one system instead of several apps. For merchants consolidating their stack, that is the core reason to compare.

Native wishlist and save-for-later. Mage includes a wishlist in the same platform, a program Loloyal does not offer. That captures purchase intent and gives you another retention and remarketing signal without adding a separate tool.

Free white-glove migration. Switching loyalty apps is often the thing that stalls a decision. Mage offers free white-glove migration, including landing page and customer accounts sidebar design and development, with a typical integration live in under two weeks, which lowers the cost of moving off an existing program.

The Honest Tradeoff

Where Loloyal genuinely wins is the entry point. Its free plan and $19 per month Starter tier are more accessible than Mage Loyalty's $49 per month Starter, and for a new or small store that simply wants points and referrals running cheaply, Loloyal is the easier first step. Mage Loyalty is built for merchants whose needs span loyalty, memberships, wishlist, and customer accounts on one platform, and who value that consolidation and migration support over the lowest possible monthly fee.

If that broader scope matches where your store is heading, the free white-glove migration makes switching low-risk. See how Mage Loyalty compares on loyalty, VIP tiers, paid memberships, and pricing at your order volume at mageloyalty.com/pricing.

Loloyal Review: Final Verdict

Loloyal is a well-built, genuinely affordable loyalty and referral app that earns its 4.9 out of 5 rating. It does the core jobs (points, referrals, and VIP tiers) reliably, backs them with strong 24/7 support, and starts at a price almost any store can justify. For its intended audience, it is an easy recommendation.

Loloyal is worth it for:

• New and small stores that want a working loyalty program at little or no cost.
• Budget-conscious merchants who need points, referrals, and tiers in one app.
• Stores that rely on Klaviyo and Judge.me and want tight integrations with both.
• Merchants who value responsive, around-the-clock support.

Where alternatives warrant evaluation:

• Stores that want native paid memberships alongside loyalty.
• Merchants who need a wishlist in the same platform.
• Brands consolidating loyalty, referrals, memberships, and customer accounts into one system.
• High-volume stores weighing the large gap between the $69 and $499 per month tiers.

Bottom line: Loloyal is one of the best-value entry points into Shopify loyalty, and merchants who outgrow its scope will find a single-platform alternative like Mage Loyalty worth a close look.

See how Mage Loyalty compares on loyalty, VIP tiers, paid memberships, and pricing at your order volume.

Frequently Asked Questions

What is Loloyal?

Loloyal (recently renamed TrustWILL Loyalty & Referrals) is a Shopify app from CWILL that lets merchants run a points-based loyalty program, a referral program, and VIP tiers without code. Customers earn points for purchases and other actions and redeem them for discounts, free shipping, or free products. It holds a 4.9 out of 5 rating from 763 Shopify App Store reviews.

How much does Loloyal cost?

Loloyal has a free plan at $0 (capped at 50 monthly orders), then three paid tiers: Starter at $19 per month, Growth at $69 per month, and Plus at $499 per month. Pricing is order-volume-based, so your cost rises as your monthly order count grows. Paid plans include a 14-day free trial.

Does Loloyal work with Shopify?

Yes. Loloyal is Shopify-only and carries the Built for Shopify badge. It integrates with Shopify Checkout, Customer Accounts, POS, and Flow, along with tools like Klaviyo and Judge.me. It is not available for other ecommerce platforms.

Does Loloyal include VIP tiers and referrals?

Yes to both, with one caveat. The referral program is available from the free plan, but VIP tiers require the Growth plan ($69 per month) or higher. Loloyal does not offer native paid memberships or a wishlist.

What is the best alternative to Loloyal for Shopify?

For merchants who want loyalty, referrals, paid memberships, and customer accounts on one platform, Mage Loyalty is the closest alternative. It is Shopify-native, rated 5 out of 5, used by 100+ brands, and adds native memberships and a wishlist that Loloyal does not include, along with free white-glove migration.