Features

Every Shopify loyalty feature in one app

Points, VIP tiers, referrals, customer accounts, wishlists, store credit, in-store loyalty, memberships, and more. Every feature included on every paid plan, on a modern Shopify-native stack.

Shopify Loyalty Features FAQ

A complete program covers four jobs: earning (points, multipliers, tiers), redemption (discounts, free products, store credit), advocacy (referrals, reviews), and retention (VIP perks, memberships, birthday rewards). Skip any of those four and you leave dead spots in the customer journey. Most brands launch with points, tiers, and referrals, then layer specialised features as retention data shows where the leaks are.

Yes. Every paid plan unlocks the full feature set for your Shopify store: points, VIP tiers, referrals, memberships, wishlists, store credit, POS, in-store loyalty, birthday rewards, and review rewards. Pricing scales with order volume, not features. There are no feature gates that force you onto a higher tier to access a specific tool.

Yes. Mage installs natively in the Shopify POS app so staff can look up customer balances, apply rewards, and earn points on in-person transactions. The same points balance applies online and in-store, so customers don't see two separate programs and you don't run reconciliation between systems.

Yes. Mage issues store credit through Shopify's native store credit system, which means it shows up as a payment method at checkout rather than a discount code. Store credit can replace refunds, function as a redemption option, or fund referral incentives. It carries higher redemption rates than codes because it doesn't expire and applies automatically.

Customers enter their birthday during signup or in their account. Mage triggers an automated email on the day with a points bonus, discount, or free product. Birthdays are one of the highest-engagement touchpoints in any loyalty program because they don't depend on purchase intent. The trigger is the date, not the cart.

Yes. Mage integrates with Okendo, Loox, Judge.me, Yotpo, and Stamped to award points when a customer leaves a review. You can set different point values for text-only reviews versus photo or video reviews, which is the cleanest way to drive UGC without paying creators directly.

Core features are the pillars of any loyalty program. They're the things you configure in the first week of launch: points, accounts, referrals, tiers, memberships, and wishlists. Specialised features solve specific retention problems: omnichannel earning through POS and in-store, high-redemption rewards via store credit, automated touchpoints like birthdays, and UGC generation through review points. Most brands turn on core features at launch and add specialised ones as the program matures.

Yes. Mage syncs loyalty data to Klaviyo profiles in real time, so you can build flows around tier changes, points balances, and referrals. Native integrations also cover Postscript, Attentive, Gorgias, Recharge, and the review platforms: Okendo, Loox, Judge.me, Yotpo, and Stamped.