Loyalty & rewards

Shopify loyalty program for modern brands

Create a loyalty program that feels like your brand, with powerful rewards, VIP experiences, and the flexibility to build beyond the basics.

Loyalty program dashboard showing points and rewards
  • Points
  • Rewards
  • VIP tiers
  • Referrals
  • Birthday bonuses
  • Redeem at checkout

The most complete loyalty platform on the market

Built exclusively around loyalty, Mage gives brands the advanced tools and flexibility to turn retention into a powerful, long-term revenue driver.

Points & Store Credit System

Reward purchases, signups, birthdays, reviews, and more with customizable earning rules supporting either points or store credit.

Rewards Catalog

Offer discounts, free shipping, free products, or store credit that auto-apply at checkout.

VIP Tiers

Create up to 10 customizable levels with exclusive perks, bonus multipliers, and tier-specific rewards.

Built-In Analytics

Track program performance, customer engagement, and ROI with detailed dashboards and reports.

Refer a Friend

Turn customers into advocates with double-sided rewards and built-in fraud prevention.

Custom Earning Rules

Reward any action you can imagine, from leaderboards and photo challenges to quizzes and streaks.

The Retention Engine

Integrations

Connects with the tools you already use

Power up your retention strategy with seamless integrations across email, SMS, reviews, subscriptions, support and more.

Klaviyo
Gorgias
Postscript
Attentive
Skio
Loox
Sendlane
Judge.me
Recharge
Explore all integrations

Why a Shopify rewards program works

Transform one-time buyers into repeat customers and brand advocates

Cost-effective customer retention

Rewarding repeat behavior is more cost-effective than acquiring new customers.

Increase customer lifetime value

Points and tiers keep customers engaged, whilst incentivizing larger orders and repeat purchases.

Build community with your best customers

Let customers feel engaged with your brand. Build a lasting community that stays loyal.

Shopify loyalty program FAQ

Purchases first, then whatever else you want to reward: creating an account, birthdays and account anniversaries, leaving a review, following or sharing on social, submitting a receipt from an in-store purchase, adding to a wishlist, and hitting subscription milestones. Punch cards, photo challenges and custom actions triggered through the API or Shopify Flow are available on higher plans.

A fixed amount off, a percentage off, free shipping, or a free product, which can also be issued as store credit. A fixed amount reward can be flexible, letting customers slide points against a value range rather than redeeming in fixed blocks. Rewards apply at Shopify checkout, so there is no code for the customer to copy.

Only if you switch expiry on. It is off by default. You can expire points a set number of days after they are earned, or reset the clock on every purchase so only lapsed customers lose a balance. Points earned before you enable expiry are never taken away, and customers get a reminder email before anything drops off.

Yes. Mage runs inside the Shopify POS app, so staff can look up a customer, see their balance and apply a reward from the checkout screen. For sales that do not go through your own till, such as a stockist or a pop-up, customers can submit a receipt to claim the points instead.

In their account on your storefront, alongside orders, returns and saved products, with VIP tier progress shown as they go. Balances also sync to your email and SMS platform, so you can trigger a reminder when someone is close to a reward or about to move up a tier.

Mage has built-in importers for Smile.io and Yotpo that bring over point balances, VIP tiers, birthdays and point history. From anything else, upload a CSV. Set your tiers up before importing so customers land in the right one, and expect a large list to take a while: Yotpo imports run at roughly eight customers a second.

Merchants Love Mage

Built for merchants.
Loved by customers.
Powered by loyalty.

Shawn Norris

Shawn Norris

Founder, West Coast Goalkeeping

Cannot say enough good things about the team at Mage Loyalty, one of the absolute best organizations we have ever worked with, full stop! Completely rebuilt our loyalty program, new concepts, use of loyalty, increasing user engagement, showing us where we were not valuing our best customers, just WOW, amazing team!
West Coast Goalkeeping
Sashee

Sashee

Founder, Teadrops

We are really happy with working with the Mage team and getting the loyalty program up and running. They are very responsible and professional. The upsell features are already helping with adoption!
Teadrops
Andrew Puddifoot

Andrew Puddifoot

SVP of Ecommerce, MiaDonna

Mage Loyalty is hands-down the best loyalty platform on Shopify, and the team behind it is just as exceptional as the product. When we needed customizations specific to our business, the Mage team worked directly with us to make it happen. And the wishlist feature deserves its own callout: it's the best we've come across, period.
MiaDonna