Case Studies/SKYNBIO
SkincareLoyalty

How Skynbio enrolled 86% of customers and drove 30x ROI with Mage

Skynbio launched a Shopify loyalty and referral program with Mage, enrolling 86.1% of customers at a 99.5% participation rate. Then a single bonus-points campaign generated $1,300 in sales in just two days.

30xROI from one campaign
86.1%Enrollment rate
99.5%Participation rate
2,278Points-earning events
SKYNBIO case study
About

Skynbio is a woman-owned skincare brand founded by Jenn after eight years of struggling with fungal acne. The brand sells direct-to-consumer through Shopify, blending Korean skincare philosophy with small-batch manufacturing in Stone Mountain, Georgia. Products focus on microbiome-safe, barrier-repairing formulas for reactive and barrier-compromised skin types.

The Challenge

Retaining customers in a niche Shopify skincare store

Skynbio serves a specific audience: people with fungal acne and barrier-compromised skin. Acquiring customers in that niche is expensive, which makes retention everything. Skynbio needed a Shopify loyalty app that could turn first-time buyers into repeat customers, and give them a lever to spike sales on demand, without a complex setup or hours of configuration.

Great app! User friendly and straightforward. The customer service team has been great and so helpful.

Jenn
JennFounder, Skynbio
The Solution

A Shopify loyalty and referral program that took minutes to launch

Skynbio set up a points and referral program with Mage - no developer, no complex configuration. Customers earn points on purchases and social follows, redeem them for discounts, and refer friends for rewards. Within 8 months, 86.1% of all customers had enrolled. Then Skynbio turned loyalty into a growth lever: a single 2-day '2X points' bonus campaign generated $1,300 in sales in just two days.

Featured Campaign

A weekend campaign that drove $1,300 in sales

With the program live, Skynbio used Mage to run a limited-time '2X points' bonus campaign - one email, one weekend. It generated $1,300 in sales in just two days, turning loyalty from a passive retention tool into a revenue channel Jenn can switch on whenever she wants.

The Results

Measurable impact on customer retention and repeat purchases

30xROI from one campaign
86.1%Enrollment rate
99.5%Participation rate
2,278Points-earning events
Design & Launch

How Skynbio launched their program

The launch email Skynbio designed and sent with Mage, introducing rewards to every customer and featuring the limited-time '2X points' bonus campaign that generated $1,300 in just two days.

The launch email

How SKYNBIO introduced the program

SB
SkynbioFri, 9:00 AM
To: friends@skynbio.com
Skynbio Rewards launch email