Skynbio is a woman-owned skincare brand founded by Jenn after eight years of struggling with fungal acne. The brand sells direct-to-consumer through Shopify, blending Korean skincare philosophy with small-batch manufacturing in Stone Mountain, Georgia. Products focus on microbiome-safe, barrier-repairing formulas for reactive and barrier-compromised skin types.
Jenn
Founder, Skynbio
“Great app! User friendly and straightforward. The customer service team has been great and so helpful.”
Skynbio serves a narrow audience: people with fungal acne and barrier-compromised skin. There aren't many of them, and they are careful about what they put on their skin, so finding each new customer is expensive. Once someone finds a routine that works, though, they come back for more of it. That makes retention the whole game: every customer who reorders is one Skynbio doesn't have to pay to find again. Jenn needed a program that brought first-time buyers back and that she could also use to lift sales when she needed to, without a developer or days of setup.
Skynbio set up points and referrals with Mage in minutes, with no developer. Customers earn 1 point per $1 and bonus points for following on Instagram, 100 points redeem for $5 off, and referred friends get 20% off. One reward at one clear price kept the program easy to understand at a glance.
Over 8 months, 86.1% of customers enrolled. That gave Skynbio something most small brands don't have: nearly its whole customer base holding a balance with the brand. Then Skynbio put it to use. A '2X points' weekend, announced in one email, gave members a reason to place their next order now rather than later, and generated $1,300 in two days, a 30x return on the campaign.
Customers earn 1 point per $1 spent.
Bonus points for following Skynbio on Instagram.
Customers redeem 100 points for a $5 discount.
Friends receive a 20% off discount code.
Limited-time double points that give members a reason to order this week instead of next month.
The launch email Skynbio designed and sent with Mage, introducing rewards to every customer and featuring the limited-time '2X points' bonus campaign that generated $1,300 in just two days.
A double points event asks members to do something many of them were already planning to do, just sooner. Skynbio's customers buy products they use up, so a reorder was coming anyway. Doubling points for one weekend gave it a deadline. Skynbio sent one email, and the campaign generated $1,300 in sales in two days, a 30x return. It is cheap to run because the bonus is paid in points, and only to customers who actually place an order. With 86% of customers enrolled, Jenn can switch on a campaign like this whenever sales need a lift.
