Skynbio built a Shopify loyalty program with points and referrals using Mage. 1,418 of 1,647 total customers enrolled, with a 99.5% participation rate — proving that even niche brands can drive massive retention on Shopify.
Skynbio is a woman-owned skincare brand founded by Jenn after eight years of struggling with fungal acne. The brand sells direct-to-consumer through Shopify, blending Korean skincare philosophy with small-batch manufacturing in Stone Mountain, Georgia. Products focus on microbiome-safe, barrier-repairing formulas for reactive and barrier-compromised skin types.
Skynbio serves a specific audience: people with fungal acne and barrier-compromised skin. Acquiring customers in that niche is expensive, which makes customer retention critical. Skynbio needed a Shopify loyalty app that could turn first-time buyers into repeat customers — without a complex setup or hours of configuration. The goal was simple: increase repeat purchase rates and make every customer more valuable over time.
skynbio.com
“Great app! User friendly and straightforward. The customer service team has been great and so helpful with some minor tweaks I wanted to make and customize.”
Skynbio set up a points and referral program with Mage on their Shopify store. The setup was straightforward — no developer needed. Customers earn loyalty points on purchases and social follows, redeem those points for discounts, and refer friends for rewards. The referral program turned existing customers into an acquisition channel, while points created a reason to come back. Within 8 months, 86.1% of all customers had enrolled.
