Skynbio is a woman-owned skincare brand founded by Jenn after eight years of struggling with fungal acne. The brand sells direct-to-consumer through Shopify, blending Korean skincare philosophy with small-batch manufacturing in Stone Mountain, Georgia. Products focus on microbiome-safe, barrier-repairing formulas for reactive and barrier-compromised skin types.
Jenn
Founder, Skynbio
“Great app! User friendly and straightforward. The customer service team has been great and so helpful.”
Skynbio serves a specific audience: people with fungal acne and barrier-compromised skin. Acquiring customers in that niche is expensive, which makes retention everything. Skynbio needed a Shopify loyalty app that could turn first-time buyers into repeat customers, and give them a lever to spike sales on demand, without a complex setup or hours of configuration.
Skynbio set up a points and referral program with Mage - no developer, no complex configuration. Customers earn points on purchases and social follows, redeem them for discounts, and refer friends for rewards. Within 8 months, 86.1% of all customers had enrolled. Then Skynbio turned loyalty into a growth lever: a single 2-day '2X points' bonus campaign generated $1,300 in sales in just two days.
Customers earn 1 point per $1 spent.
Bonus points for following Skynbio on Instagram.
Customers redeem 100 points for a $5 discount.
Friends receive a 20% off discount code.
Run limited-time bonus-point events that spike sales on demand.
With the program live, Skynbio used Mage to run a limited-time '2X points' bonus campaign - one email, one weekend. It generated $1,300 in sales in just two days, turning loyalty from a passive retention tool into a revenue channel Jenn can switch on whenever she wants.
The launch email Skynbio designed and sent with Mage, introducing rewards to every customer and featuring the limited-time '2X points' bonus campaign that generated $1,300 in just two days.
