After careful consideration and strategic planning, we're excited to announce our rebrand from Loyalty Wizard to Mage.
Why the Change?
The decision came down to three core principles that successful e-commerce brands live by: simplicity, memorability, and impact.
"Mage" captures exactly what we do—we create magic for your customer relationships. It's short, powerful, and instantly memorable. When your team discusses loyalty strategies or when customers talk about your rewards program, "Mage" sticks.
We recognized that the most effective Shopify loyalty programs share one trait: they're built on platforms that merchants can easily remember and recommend. A concise, impactful name removes friction from every conversation about customer retention.
Our name and website (now mageloyalty.com) are new, but everything you love about our platform remains the same—plus exciting new features coming soon.
“Mage Loyalty is hands-down the best loyalty platform on Shopify, and the team behind it is just as exceptional as the product. When we needed customizations specific to our business, the Mage team worked directly with us to make it happen. And the wishlist feature deserves its own callout: it's the best we've come across, period. Beautifully integrated, intuitive for customers, and a real driver for our store.”
Read the MiaDonna case study →
Same Powerful Features, Enhanced Experience
Your loyalty points, VIP tiers, referral programs, and loyalty landing pages continue working seamlessly.
The rebrand reflects our commitment to helping Shopify merchants grow customer retention and revenue without complexity. We evaluated dozens of potential names, and "Mage" consistently aligned best with our vision of delivering straightforward, results-driven solutions. Like "Wizard," "Mage" carries the same magical essence but in a shorter, more memorable form.
Moving Forward
This rebrand positions us perfectly for the innovations ahead. As the Shopify ecosystem evolves, Mage will continue delivering the loyalty program features that convert one-time buyers into repeat customers.
Ready to experience the magic? Discover how Mage transforms customer relationships for thousands of Shopify stores with our 7-day free trial.
What happens to my existing Loyalty Wizard installation?
Nothing changes with your data or settings. Everything automatically transitions to Mage with zero downtime or action required from you.
Will my loyalty program still work during the rebrand?
Yes, your Shopify loyalty program continues operating normally throughout the transition. Customer points, rewards, and all program features remain fully functional. You won't notice a difference.
Why did you choose the name "Mage"?
Mage represents the magic we create in customer relationships—it's memorable, concise, and captures our mission of transforming one-time buyers into loyal advocates for Shopify stores.
TLDR
The Rebrand
- Loyalty Wizard is now Mage—same powerful platform, new memorable name
- New website: mageloyalty.com with all existing features intact
What Stays the Same
- All loyalty program features continue working seamlessly
- Automatic transition with zero downtime
- Same commitment to growing Shopify store retention and revenue
Graeme is the co-founder at Mage Loyalty. He heads product development, from complex loyalty migrations and large-scale data handling to building the features shaping the future of loyalty on Shopify.
