Kylie Cosmetics Rewards is the free loyalty program from Kylie Jenner's beauty brand, open to shoppers in the US. Members earn 1 point for every $1 spent on kyliecosmetics.com, plus bonus points for reviews, social follows and signing up for texts and emails, and redeem them at checkout at 100 points for $10 off or for selected products. Spending moves members through four VIP tiers, Silver, Gold, Platinum and Diamond, which add faster earning, lower free-shipping thresholds and member events.
Last checked on 23 October 2026 against the Kylie Cosmetics Rewards page and its FAQ.
This guide is written by Graeme, co-founder of Mage, a loyalty and customer accounts platform for Shopify.
Kylie Cosmetics Rewards at a glance
| Feature | Details |
|---|---|
| Cost to join | Free |
| Who can join | US customers only |
| Points per $1 spent | 1, rising to 1.25 at Platinum and 1.5 at Diamond |
| Other ways to earn | Account, reviews (more for photo and video), social follows, texts and emails, a $100+ order |
| What a point is worth | 10 cents as a discount: 50 points for $5 off, 100 points for $10 off |
| Return on spending | 10% at Silver and Gold, 12.5% at Platinum, 15% at Diamond |
| Tiers | Silver ($0 to $99), Gold ($100), Platinum ($250), Diamond ($500) |
| Expiry | Points expire after 12 months with no earning or redeeming |
| Referral | Give 20%, get 20% |
How to join Kylie Cosmetics Rewards
Joining is free: select Join Now on the rewards page and sign in to your Kylie Cosmetics account or create one, which earns 25 points. You need an account to earn anything, and purchases only earn while you're logged in at checkout. The program is open to US customers only, and Kylie Cosmetics says it may expand in the future.
How you earn Kylie Cosmetics points
| Action | Points |
|---|---|
| Every $1 spent | 1 (1.25 at Platinum, 1.5 at Diamond) |
| Creating an account | 25 |
| Following on Instagram | 20 |
| Sharing on Facebook | 20 |
| Following on TikTok | 20 |
| Writing a review | 35 |
| A review with a photo | 50 |
| A review with a video | 75 |
| Signing up for text messages | 35 |
| Signing up for emails | 25 |
| Spending $100 or more in one order | 25 |
| Your birthday | A birthday gift |
Purchases earn on what you actually pay: discounts, returns, taxes and fees are taken off before points are counted. Points appear as soon as an order or action completes.
Reviews only earn points when they're verified, which means leaving them through the link Kylie Cosmetics emails after a purchase on kyliecosmetics.com. After a review earns points, the next one can earn again a month later.
What Kylie Cosmetics points are worth
As a discount, a point is worth 10 cents: 50 points takes $5 off an order, and every 100 points takes $10 off. At 1 point per $1, that's 10% back at Silver and Gold, 12.5% at Platinum and 15% at Diamond.
Points can also be redeemed for selected products, which on 23 October 2026 cost 170 to 220 points. Three of them can be compared with their US prices:
| Product | Points | US price | Value per point |
|---|---|---|---|
| High Gloss | 170 | $19 | 11.2 cents |
| Lip & Cheek Blush Tint | 200 | $26 | 13 cents |
| Transformative Lip Tint | 220 | $26 | 11.8 cents |
US list prices on kyliecosmetics.com product pages in June 2026.
So the product rewards were slightly better value than the discounts, at about 11 to 13 cents a point. The product list rotates: the products offered in June 2026 were different ones.
How to redeem Kylie Cosmetics points
Apply points at checkout or from the My Account page. Discounts paid for with points can't be combined with any other discount or offer, and during sitewide events such as Black Friday and Cyber Monday the use of reward points is restricted.
Kylie Cosmetics VIP tiers
| Tier | Spend | Points per $1 | Free standard shipping | Adds |
|---|---|---|---|---|
| Silver | $0 to $99 | 1 | Orders of $40+ | Exclusive discounts, member-only events, rewards catalogue, birthday gift |
| Gold | $100 | 1 | Orders of $40+ | Early access to sales, anniversary gift, tier welcome points |
| Platinum | $250 | 1.25 | Orders of $30+ | Everything in Gold |
| Diamond | $500 | 1.5 | Every order | Invite-only events |
Everyone starts in Silver. The FAQ says tiers are based on the points you earn in a rolling 12-month period, and that once you reach a tier you have a year from that date to earn enough points to keep it; otherwise you move to the tier you qualify for. Kylie Cosmetics emails you when you cross into a new tier.
Kylie Cosmetics refer a friend
The referral offer is give 20%, get 20%. Friends get 20% off a first order of $50, and you get 20% off for each successful referral.
The fine print
- The program is open to US customers only.
- Points expire if you haven't earned or redeemed any in the last 12 months; for reward expiry, the FAQ points to the reward disclaimer.
- Purchases earn only while you're logged in, on the amount paid after discounts, returns, taxes and fees.
- Reviews earn only through the verified link sent after a purchase, and review points can be earned again a month later.
- Points discounts can't be combined with other discounts, and are restricted during sitewide sales such as Black Friday and Cyber Monday.
What stands out about Kylie Cosmetics Rewards
The rate is high and easy to see. At 100 points for $10, a point is worth 10 cents, and both the earning rate and the redemption rate are published. Diamond members earning 1.5 points per dollar get 15% back.
It rewards content, not just purchases. Reviews earn more when they include a photo (50 points) or a video (75 points) than text alone (35), which nudges members toward the reviews that help other shoppers most.
Shipping is a tier perk. The free-shipping threshold drops from $40 to $30 at Platinum and disappears at Diamond, a perk members notice on every order.
What members should know going in:
- Tier labels and the FAQ describe tiers differently. The tiers on the page are labelled by spend ($100, $250, $500), while the FAQ says tiers are based on points earned in a rolling 12 months, which include bonus points for reviews and follows.
- Points can't stack with promotions. A points discount can't be combined with another code, and points are restricted during major sitewide sales.
- It's US-only. Shoppers outside the US can't join yet.
Is Kylie Cosmetics Rewards worth joining?
If you're in the US and buy Kylie Cosmetics more than once, yes. It's free, a point is worth 10 cents, and the bonuses add up quickly: an account, three social follows and text and email signups come to 145 points before your first order, enough for $10 off.
Regular customers get the most from the tiers. Spending $250 a year reaches Platinum, with 1.25 points per dollar and free shipping from $30, and $500 reaches Diamond, with 15% back and free shipping on every order.
What Shopify brands can learn from Kylie Cosmetics Rewards
Kylie Cosmetics shows how to build a program around a product people reorder and talk about. Four ideas carry over:
- Pay more for better content. Scaling review rewards for photos and videos produces the reviews that sell.
- Make the redemption rate obvious. "Every 100 points, $10 off" tells customers exactly what they're saving toward.
- Use shipping as a tier perk. A lower free-shipping threshold at each tier is easy to understand and felt on every order.
- Offer products as well as discounts. A rotating list of products for points gives members something to choose and introduces them to new launches.
If you're building a Shopify loyalty program like this, Mage covers most of it. You can reward a written review and more for one with a photo or video, and award points for social follows, SMS signups and birthdays. VIP tiers can run on amount spent, points earned or number of orders over a rolling twelve-month window, with higher tiers earning 1.5x, 2x or 3x and perks such as automatic upgraded shipping at checkout. Rewards can be fixed discounts or free products that apply at Shopify checkout, and referrals reward both the advocate and the friend.
The Shopify loyalty program growing brands trust
See how Mage helps Shopify brands lift repeat purchase rate with loyalty, referrals and store credit.
Book a demo“Cannot say enough good things about the team at Mage Loyalty, one of the absolute best organizations we have ever worked with, full stop! So glad we connected with them, completely redid our loyalty program, new concepts, use of loyalty, increasing user engagement, showing us where we were not valuing our best customers, just WOW, amazing team!”
Read the West Coast Goalkeeping case study →
Frequently asked questions
Is Kylie Cosmetics Rewards free? Yes. Membership is free, and there's no cost to earn or redeem points. Creating an account earns 25 points.
Can I join Kylie Cosmetics Rewards outside the US? Not yet. The program is restricted to US customers, and Kylie Cosmetics says it may expand in the future.
How much are Kylie Cosmetics points worth? As a discount, 10 cents each: 50 points is $5 off and 100 points is $10 off. Products for points worked out at about 11 to 13 cents a point at their US prices.
What are the Kylie Cosmetics VIP tiers? Silver from $0 to $99, Gold from $100, Platinum from $250 and Diamond from $500. Platinum earns 1.25 points per $1 and Diamond 1.5, and each tier lowers the free-shipping threshold.
Do Kylie Cosmetics points expire? Yes, if you haven't earned or redeemed any points in the last 12 months.
Can I use points with a discount code? No. Points discounts can't be combined with other discounts or offers, and they're restricted during sitewide sales like Black Friday.
Graeme is the co-founder at Mage Loyalty. He heads product development, from complex loyalty migrations and large-scale data handling to building the features shaping the future of loyalty on Shopify.
