Ritual Rewards is Death Wish Coffee's free points program. Members earn 1, 3 or 5 points per $1 depending on their rank (1st, 2nd or 3rd Degree), spend points on a free bag of coffee at 400 points or on merch from 1,500 points, and lose points a year after earning them. Death Wish also runs the Society of Strong Coffee, its recurring coffee subscription, which adds perks such as double points days and, according to the help center, puts subscribers in the top rank automatically.
Last checked on 28 October 2026 against the Ritual Rewards page and its rewards panel, the Society of Strong Coffee page and the help center's subscriptions and accounts and discount codes answers (undated), for the US in US dollars. Death Wish's terms of service have no section on Ritual Rewards.
This guide is written by Graeme, co-founder of Mage, a loyalty and customer accounts platform for Shopify.
Death Wish Coffee Ritual Rewards at a glance
| Feature | Details |
|---|---|
| Cost | Free to join |
| Ranks | 1st Degree (0 to 600 points), 2nd Degree (601 to 1,000), 3rd Degree (1,001 or more) |
| Points on purchases | 1 point per $1 at 1st Degree, 3 at 2nd Degree, 5 at 3rd Degree |
| Other ways to earn | Reviews, social follows and likes (50 points each), gift card redemption (100), adding a subscription (100), referrals (200) |
| What a point is worth | From 1.25 to 5 cents depending on the reward, in our arithmetic |
| Rewards | Free bag of coffee at 400 points, an accessory at 1,500, a core tee at 1,800, a core mug at 2,500 |
| Point expiry | A year after earning, with emails 30 days and 2 days before |
| Subscription link | Society of Strong Coffee members get double points days, up to 25% off recurring orders and, per the help center, the top rank |
| Who can join | Not published |
How to join Ritual Rewards
Joining is free and happens on deathwishcoffee.com. The red rewards launcher in the bottom left corner of the site opens the rewards panel, which has Join Now and Sign in buttons, and the program page has a "Sign up/log in to earn and redeem" button. The panel's earn list ends with "Join now for free to start earning". An account is the membership: points and rewards live in it, and you log in to earn and redeem.
A demo on the program page covers creating an account and managing a points balance. Death Wish doesn't publish an age limit, a list of eligible countries or a sign-up bonus. The earn list has no points for creating an account.
If you ordered before and the login says no account exists, the help center says the cause is usually an account that was never confirmed at the first order. Support sends a password creation email on request.
How you earn points
The panel lists the actions and the page gives the purchase rate by rank:
| Action | Points |
|---|---|
| Purchases on deathwishcoffee.com | 1 per $1 (1st Degree), 3 per $1 (2nd), 5 per $1 (3rd) |
| Leave a product review | 50 |
| Like Death Wish on Facebook | 50 |
| Follow on Instagram | 50 |
| Follow on X | 50 |
| Add a subscription | 100 |
| Gift card redemption | 100 |
| Refer a friend who buys | 200 (the friend gets a 15% off coupon) |
The page groups the social, gift card and referral actions as "point boosters", worth the same at every rank. Death Wish doesn't say how often a booster can be repeated, whether points are earned before or after tax and discounts, or whether recurring subscription renewals earn points. No schedule or multiplier is published for double points days (see the Society section below).
What Death Wish Coffee points are worth
Death Wish doesn't state what a point is worth, but the rewards come with dollar values. Death Wish puts the coffee reward at $20, the accessory at $20, the tee at $26 and the mug at $38. Dividing value by points gives the table below. The return columns show what each $1 of spending gives back at each rank, if every point went to that reward.
| Reward | Points | Value | Cents per point | Back per $1 at 1st Degree | At 2nd Degree | At 3rd Degree |
|---|---|---|---|---|---|---|
| Free bag of coffee | 400 | $20 | 5.00 | 5.0% | 15.0% | 25.0% |
| Free accessory | 1,500 | $20 | 1.33 | 1.33% | 4.0% | 6.67% |
| Free core tee | 1,800 | $26 | 1.44 | 1.44% | 4.33% | 7.22% |
| Free core mug | 2,500 | $38 | 1.52 | 1.52% | 4.56% | 7.6% |
This is our arithmetic from Death Wish's stated values, and the dollar values are Death Wish's own. It shows two things. The coffee reward is worth three to four times as much per point as any merch reward, so a 1st Degree member who spends $400 on coffee gets a $20 bag back, a 5% return. And the rank multiplier matters more than the reward: the same 400 points cost $400 of spending at 1st Degree, about $133 at 2nd and $80 at 3rd.
How to redeem points
Rewards appear in the "Ways to redeem" tab of the rewards panel once a balance reaches a threshold. The help center describes the steps: click Redeem next to the reward, go to the Ritual Rewards collection on the site, add the reward item to the cart and apply the rewards code at checkout, where the item's cost comes off the order total.
Discount rules apply to the rewards code. The discount codes answer says codes, including ones earned with a Rewards account, go in the "Discount code or gift card" field at checkout, only one code works per order, and codes can't be used on subscription orders. Unless a code says otherwise, it expires only when applied. Death Wish doesn't publish whether a redeemed reward code has its own expiry.
Ranks and perks
Ritual Rewards has three ranks, called degrees, and the page shows what each unlocks:
| Perk | 1st Degree | 2nd Degree | 3rd Degree |
|---|---|---|---|
| Rank band on the page | 0 to 600 points held | 601 to 1,000 | 1,001 or more |
| Points per $1 | 1 | 3 | 5 |
| Birthday gift | Yes | Yes | Yes |
| Games and giveaways | No | Yes | Yes |
| Early access to sales | No | No | Yes |
| Double points days | No | No | Yes |
The birthday gift is described as a surprise, and Death Wish doesn't say what it is. Double points days go to 3rd Degree members and to members of the Society of Strong Coffee, who are entered into the top rank automatically.
What the top rank costs. In our arithmetic, reaching 1,001 points takes about $734 of purchases: $600 for the first 600 points at 1 point per $1, then about $134 for the next 401 at 3 points per $1, ignoring boosters and redemptions.
How the Society of Strong Coffee subscription fits
The Society of Strong Coffee is Death Wish's recurring coffee subscription, and it is the one place the points program and the subscription meet. The program page says everyone can climb the ranks but only Society members get special perks, including double points days and up to 25% off recurring coffee shipments. Society members are placed in the top rank automatically, which is where double points days apply. The Society page lists the member perks:
- Up to 25% off recurring coffee orders, after a first shipment that is currently 30% off
- Free shipping on subscription orders to the continental US
- Shipments every 30, 60 or 90 days, with swaps and cancellations allowed
- Early access to exclusive releases and private merch drops
- Double points days, a subscriber feedback forum and access to a sampling program
The help center adds three details. Subscribers are "automatically entered into the top tier of our Ritual Rewards". The "up to 25%" depends on size: the discount is 10%, 20% and 25% on 20, 50 and 100 count pods, and 15%, 17% and 20% on 2, 3 and 5 bags, so the 25% only applies to the largest pod order. And changes or cancellations must be made at least 36 hours before the ship date.
Adding a subscription earns 100 points, and rewards codes can't be applied to subscription orders. A subscriber's points are therefore spent on one-time orders, such as the free bag of coffee. Whether subscription renewals earn points isn't stated.
The fine print
- Points expire a year after they are earned. The help center says points expire annually from the time you earn them, with emails 30 days and 2 days before. Rewards already received stay until used or until they expire.
- Only one discount code works per order, and codes don't apply to subscriptions.
- Subscriptions ship only to the US and Canada. The help center says that has been the case since 3 April 2023, while one-time orders ship internationally. Whether rewards work outside the US isn't stated.
What Death Wish doesn't publish
Death Wish has no program terms: the terms of service and privacy policy don't mention Ritual Rewards, so there is no stated age limit, country list, treatment of returned orders or right to change the program. It also doesn't say how often double points days run and at what multiplier, what the birthday gift is, whether subscription renewals earn points, or how many members it has.
What stands out about Ritual Rewards
The rank multiplier makes loyalty a spending ladder. Going from 1 to 3 to 5 points per $1 turns a 5% coffee return into 15% and then 25%, and the first two bands are only 600 and 400 points wide. The earn rate rewards a member's loyalty more than any single reward does.
The cheapest reward is by far the best. The free bag is worth 5 cents a point and merch is worth 1.25 to 1.52 cents. Putting coffee first on the ladder gives a member a fast first redemption on the product Death Wish makes. The merch rewards give a longer goal for members who have already redeemed the bag and move Death Wish's branded gear.
The subscription is the shortcut. Subscribers are put in the top rank according to the help center and get double points days, so the club is where the best earn rate sits. That makes the Society a bigger lever than the points themselves.
What members should know going in:
- Points expire after a year, so a slow saver towards the 2,500 point mug may lose some on the way.
- Reward codes don't work on subscriptions, so subscribers redeem on separate one-time orders.
- Nothing is written down as terms.
Is Ritual Rewards worth joining?
For a regular buyer of Death Wish coffee, yes: it costs nothing, and the 400 point bag is a 5% return at 1st Degree and more as the rank rises. The test is whether you buy often enough to use points within a year. Someone who buys a bag or two a year earns about 40 points at 1 point per $1 and won't reach 400 before they expire, so they lose little by joining and gain little. A subscriber gets the most: the top rank (per the help center), double points days, 100 points for adding the subscription and up to 25% off recurring orders. The catch is that rewards codes can't be used on the subscription itself, so the free bag has to go on a separate one-time order. Members who want merch should expect 1.25 to 1.52 cents a point, which is a small return unless they are at 3rd Degree.
What Shopify brands can learn from Death Wish Coffee's program
Ritual Rewards has a few mechanics that carry over to a Shopify brand with a product people reorder.
- Raise the earn rate with rank, not just the reward. Death Wish's 1, 3 and 5 points per $1 makes the next rank worth reaching. In Mage, VIP tiers can be entered by amount spent, points earned or number of orders, and they can carry points multipliers such as 1.5x, 2x or 3x and tier-specific earning overrides.
- Put the best-value reward first. A bag of coffee at 400 points is the best deal on the ladder and arrives early. In Mage, rewards can be a fixed amount off, a percentage off, free shipping or a free product, each with its own points cost, and a free product reward can add the product to the cart with its discount in one click.
- Decide where subscribers sit in the program, and publish it. Death Wish ties its subscription to the top rank and double points days. A brand should state subscriber perks in one place that members read. Mage has a subscription milestone rule that awards points once a subscription reaches a set number of renewals, which needs a supported subscription app.
- Give points a clock, and warn before it runs out. Death Wish expires points after a year and emails 30 days and 2 days before. In Mage, points expiry is off by default and can run a set number of days after points are earned or from the customer's last purchase, with a reminder before points drop off when email templates or a connected email or SMS platform are set up.
If you're building a points and tiers loyalty program on Shopify, Mage covers the structure above: points with purchase and action rules, VIP tiers on spend, points or orders, tier multipliers, flexible reward types including free products, subscription milestones and configurable points expiry with reminders.
The Shopify loyalty program growing brands trust
See how Mage helps Shopify brands lift repeat purchase rate with loyalty, referrals and store credit.
Book a demo“I looked into so many different integrations for loyalty and referrals for our Shopify Store, but no one impressed me more than Mage on human connection, customer service, and value.”
Read the Reelie case study →
Frequently asked questions
Is Death Wish Coffee Ritual Rewards free? Yes. Joining costs nothing, and the rewards panel says "Join now for free to start earning". The Society of Strong Coffee is a separate, paid subscription.
How many points do you earn at Death Wish Coffee? 1 point per $1 at 1st Degree (0 to 600 points), 3 points per $1 at 2nd Degree (601 to 1,000) and 5 points per $1 at 3rd Degree (1,001 or more). Reviews, social follows and likes earn 50 points each, gift card redemption and adding a subscription earn 100, and a referral earns 200.
Do Death Wish Coffee points expire? Yes. The help center says points expire annually from the time you earn them, and Death Wish emails 30 days and 2 days before they do.
Do you get Ritual Rewards points on a Death Wish Coffee subscription? Adding a subscription earns 100 points, and the help center says subscribers are entered into the top rank. Death Wish doesn't say whether each recurring shipment also earns points.
What is the Society of Strong Coffee? Death Wish's recurring coffee subscription. Members get up to 25% off recurring orders, free shipping to the continental US, early access to releases, double points days and the other perks above, and the first shipment is currently 30% off.
Graeme is the co-founder at Mage Loyalty. He heads product development, from complex loyalty migrations and large-scale data handling to building the features shaping the future of loyalty on Shopify.
