Kitsch Rewards is the free points program of Kitsch, the hair accessories and haircare brand, for shoppers on its US store. Members earn 1 point per $1 spent and move through four tiers, Ready to Reset, Treat Yourself, Ritual Revamped and All Access, at $100, $250 and $400 of spending, which lift the rate to 2, 3 and 4 points per $1. Points are redeemed for products chosen from a reward list, and they also come from signing up, reviews, social follows, an app download, in-store receipts and referrals. Points expire unless a member completes an activity within 12 months.
Last checked on 28 October 2026 against Kitsch's Rewards page, including its FAQ, and its Refer a Friend page, for the US store in US dollars.
This guide is written by Graeme, co-founder of Mage, a loyalty and customer accounts platform for Shopify.
Kitsch Rewards at a glance
| Feature | Details |
|---|---|
| Cost to join | Free, no membership fee |
| How to join | Create an account on mykitsch.com and opt in to the program |
| Points per $1 | 1 at Ready to Reset, 2 at Treat Yourself, 3 at Ritual Revamped, 4 at All Access |
| What a point is worth | About $0.01: 500 points are worth $5 (1% back at the base tier, up to 4% at All Access, our arithmetic) |
| Tiers | Ready to Reset (free to join), Treat Yourself (spend $100), Ritual Revamped (spend $250), All Access (spend $400) |
| Tier status | Kept for a full year, or until you reach the next tier |
| Expiry | Points expire unless you complete an activity within 12 months |
| Redemption | Specific products, from 300 points, with a unique code at checkout |
| Cap on earning | None |
How to join Kitsch Rewards
Joining takes an account on mykitsch.com and an opt in to the program. Points start with the first purchase, and a sign-up bonus of 50 points is awarded for creating the account. Every member starts in Ready to Reset, the free base tier, and there is nothing to buy to be in the program.
How you earn points
| Action | Points | Conditions |
|---|---|---|
| Place an order | 1, 2, 3 or 4 per $1 | Depends on your tier |
| Sign up | 50 | Once |
| Sign up for email | 100 | Once |
| Download the Kitsch app | 100 | Once |
| Celebrate a birthday | 150 to 750 | Depends on your tier, see below |
| Make 3 purchases | 150 | |
| Every 5th subscription order | 1,000 | Subscription orders also earn points on every order |
| Post a review | 20 | Per product; no limit on how many products you review |
| Follow on TikTok, follow on Instagram, like on Facebook | 20 each | |
| Join the Kitsch Facebook Community | 100 | |
| Link Target Circle, Amazon or Ulta Beauty | 50 each | Connect the account once |
| Purchases in your linked stores | 1 per $1 | Only at the stores you have linked |
| Submit an in-store receipt | 1 per $1 | Points appear within 10 business days |
There is no limit to the number of points a member can earn. Points earned on a purchase are deducted if the purchase is returned.
Birthday points scale with the tier: 150 at Ready to Reset, 300 at Treat Yourself, 500 at Ritual Revamped and 750 at All Access. The tier table below shows the earn rate, the birthday points and the upgrade reward for every tier.
What Kitsch points are worth
Kitsch states one exchange rate: 500 points are worth $5, or one cent a point. At that rate the earn rates turn into a percentage back, and the table shows how much spending a member needs to earn 500 points at each tier.
| Tier | Points per $1 | Return per $1 | Spend for 500 points ($5) |
|---|---|---|---|
| Ready to Reset | 1 | 1% | $500 |
| Treat Yourself | 2 | 2% | $250 |
| Ritual Revamped | 3 | 3% | $166.67 |
| All Access | 4 | 4% | $125 |
Points are redeemed for specific products, so their value depends on the reward. The list changes, and on 28 October 2026 it ran from 300 points to 1,750 points. Comparing each reward's points price with its price on the Kitsch product page (our arithmetic) shows most sit close to a cent a point, and a few are worth more:
| Reward | Points | Price on mykitsch.com | Value per point |
|---|---|---|---|
| Bar Saver Bag (rice water protein conditioner or shampoo) | 300 | $5 | 1.7 cents |
| KitschPop Charms in Vintage Black | 350 | $14 | 4.0 cents |
| Harry Potter Cloud Claw Clip | 725 | $10 | 1.4 cents |
| Chocolate Cloud Claw Clip | 1,000 | $10 | 1.0 cent |
| Detangle Wide Tooth Comb | 1,250 | $12 | 1.0 cent |
| Castor Oil Nourishing Shampoo Bar | 1,500 | $16 | 1.1 cents |
| Texturizing Sea Salt Spray | 1,750 | $18 | 1.0 cent |
The upgrade rewards are worth $1 at Treat Yourself (100 points), $2.50 at Ritual Revamped (250 points) and $5 at All Access (500 points), and a birthday is worth $1.50 to $7.50 depending on the tier.
How to redeem points
Log in to your Kitsch account and scroll to the Beauty Perks section to see the rewards you can afford. Choose a reward, apply its unique code at checkout and add the qualifying product to your cart. Rewards are products, from hair accessories and charms to bar shampoo, rather than a percentage off the basket. Kitsch rewards can be combined with a promo code on the same order.
Status tiers and perks
Tiers are based on how much a member spends, and a member keeps their tier for a full year or until they reach the next one.
| Ready to Reset | Treat Yourself | Ritual Revamped | All Access | |
|---|---|---|---|---|
| Spend to reach | Free to join | $100 | $250 | $400 |
| Points per $1 | 1 | 2 | 3 | 4 |
| Birthday reward | 150 points | 300 points | 500 points | 750 points |
| Upgrade reward | None | 100 points | 250 points | 500 points ($5) |
| Dedicated customer care | No | Yes | Yes | Yes |
| Exclusive access to new products and promotions | No | Yes | Yes | Yes |
| New beauty testing, access to in-development products | No | No | Yes | Yes |
The perks are access and service rather than discounts. Treat Yourself puts a member first in line to chat with the care team and first to see new products and promotions, and Ritual Revamped adds a chance to try products that are still in development.
Refer a friend
Kitsch's referral offer is Give $10, Get $10. A friend gets $10 off a first order of $25 or more, and the member who referred them gets $10 once the friend makes a purchase. The discount is only valid for new customers.
The fine print
- Points expire without activity. To keep points from expiring, a member needs to complete an activity, such as adding a birthday or placing an order, within 12 months. Kitsch doesn't list every activity that counts.
- Returns reduce points. Points earned on a returned purchase are deducted from the account.
- Status lasts a year. A tier is held for a full year or until the member levels up.
- In-store receipts take time. Points from a submitted receipt can take up to 10 business days to appear.
- Linked stores only. Points on purchases at Target, Amazon and Ulta Beauty apply to the accounts a member has linked.
- The reward list changes. The products on offer and their points prices are not fixed, so a reward seen one month may not be there the next.
What stands out about Kitsch Rewards
The tiers pay in rate, not just status. The base earn is 1 point per $1, and every tier adds one more, so a member at All Access earns four times the points of a new member on the same basket. At a cent a point, that is 4% back against 1% (our arithmetic). The climb itself is the reward.
The first reward is within reach before any purchase. Sign-up (50), email (100), the app (100) and joining the Facebook Community (100) add up to 350 points, which covers a 300-point Bar Saver Bag (our arithmetic). A new member can have a first reward ready to redeem as soon as they place an order.
Rewards are products, which keeps spending inside the range. Points convert to hair accessories, charms and bar shampoo, so redeeming sends a member back to the same catalogue, usually with a product they might not have tried.
Retail purchases count. Linking Target Circle, Amazon or Ulta Beauty earns 50 points each, and purchases in linked stores earn 1 point per $1, alongside in-store receipt submission. For a brand that sells through retailers, the program follows the customer to where they shop.
Subscriptions get a milestone. Every fifth subscription order pays 1,000 points, a $10 reward at a cent a point (our arithmetic), on top of the points each order earns.
What members should know going in:
- A point has one published value. Kitsch states that 500 points are worth $5, and the value of everything else depends on the reward chosen, from about 1 cent to about 4 cents.
- Kitsch doesn't publish the period spend is counted over. The tier thresholds are $100, $250 and $400, but the page doesn't say whether that is a calendar year, a rolling year or a lifetime.
- Expiry is activity based. Points last as long as the member keeps completing activities, so a member who stops engaging for 12 months can lose them.
Is Kitsch Rewards worth joining?
If you buy from Kitsch even occasionally, yes: it is free, and sign-up, email and the app give a new member 250 points before the first order. An occasional shopper should redeem before the 12 months of inactivity pass, and a first reward is realistic. A regular shopper earns 2% to 3% back at the middle tiers, and reaching All Access at $400 of spending lifts the rate to 4% and the birthday reward to 750 points. If you shop Kitsch at Target, Ulta or Amazon, link the accounts, because those purchases earn too.
What Shopify brands can learn from Kitsch Rewards
Kitsch Rewards is built for a brand with a low price point, frequent small orders and a retail presence, and several of its mechanics carry over:
- Make the tiers earn more, not only get more. One extra point per $1 at each tier gives members something concrete to climb for. In Mage, VIP tiers can run on amount spent, points earned or number of orders, and tiers can carry points multipliers such as 1.5x, 2x or 3x.
- Let a new member reach a first reward quickly. Points for sign-up, email, app and social follows put a first reward within reach. In Mage, earning rules cover creating an account, following on social platforms and leaving a review, and rewards can be a fixed amount off, a percentage off, free shipping or a free product.
- Reward the behaviour you want, with a number. A bonus for the third purchase, or a milestone for the fifth subscription order, turns a habit into a target. In Mage, punch cards on higher plans pay a bonus after a set number of orders, and subscription milestones award a one-time bonus when a renewal count is reached with a supported subscription app.
- Bring offline and retail purchases in. Kitsch rewards receipts and linked retail accounts. In Mage, receipt scanning on Growth and above lets customers submit a receipt from a stockist or pop-up purchase and earn points, with built-in fraud detection.
- Pick an expiry rule that matches the behaviour. Activity-based expiry keeps engaged members' points safe. In Mage, points expiry can run a set number of days after points are earned, or reset on each purchase.
If you're building a points and tiers loyalty program on Shopify, Mage covers the structure above: points with fixed-amount and free product rewards, VIP tiers on amount spent, points earned or number of orders, tier multipliers, referral rewards, receipt scanning and configurable points expiry.
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Frequently asked questions
Do Kitsch Rewards points expire? Yes, unless you complete an activity within 12 months. Kitsch's examples are adding your birthday or placing an order.
How much is a Kitsch point worth? Kitsch states that 500 points are worth $5, which is a cent a point. The value of a reward depends on the product: most are close to a cent a point and a few are worth more.
How do I move up a tier at Kitsch? By spending: $100 reaches Treat Yourself, $250 Ritual Revamped and $400 All Access. You keep the tier for a full year or until you reach the next one, and each level up pays a bonus of 100, 250 or 500 points.
Can I use Kitsch rewards with a promo code? Yes. Kitsch lets you stack a reward with a promo code on the same order.
Do subscription orders earn Kitsch points? Yes. Subscription orders earn points on every order, and every fifth subscription order pays a bonus of 1,000 points.
Can I earn points on Kitsch products bought at Target, Amazon or Ulta? Yes. Link your Target Circle, Amazon or Ulta Beauty account to earn 50 points and then 1 point per $1 in the linked store, or submit an in-store receipt for 1 point per $1, which appears within 10 business days.
What happens to my points if I return a purchase? The points you earned on that purchase are deducted from your account.
Graeme is the co-founder at Mage Loyalty. He heads product development, from complex loyalty migrations and large-scale data handling to building the features shaping the future of loyalty on Shopify.
