Insights, guides, and updates from the Mage team.
Most athleisure brands assume their high-value sales automatically create loyal customers. They're wrong. While a $150 pair of leggings feels substantial, it doesn't guarantee repeat purchases. In fact, premium activewear suffers from moderate repeat frequency compared to fast fashion—customers buy quality pieces and wear them for months before needing replacements. This is where the myth breaks down: high average order value masks a deeper retention problem that loyalty programs are uniquely designed to solve.
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