Insights, guides, and updates from the Mage team.
Most eyewear brands assume loyalty programs only work for high-frequency, low-ticket purchases. They're wrong. A Shopify eyewear store owner might spend $100+ acquiring a customer who buys once every 18–24 months at $150+ AOV. That customer's lifetime value? Potentially $500–$1,000 over a decade. Yet they're being treated like a one-time transaction.
Start with the essential guide in each area, then go deeper.
