Designed for today’s leading brands. Mage elevates loyalty into a refined, scalable growth experience your team and customers will love.
Average ROI our customers see over the cost of Mage.
Average revenue lift — top performers hit 25%.
More annual spend from loyalty members who redeem rewards vs those who don't.
Swish (Wishlist King) does wishlists well. Mage matches it on wishlist features and adds the rest of the retention stack at one flat price.
Swish is wishlist-only. Mage adds points, VIP tiers, and rewards customers can redeem at Shopify Checkout — in the same subscription.
A branded on-site account drawer where wishlists, loyalty balance, and orders live together. Swish is a wishlist widget on the side of your storefront.
Turn wishlisters into your best acquisition channel. Built-in fraud detection, unique codes, double-sided rewards — one more app you don't need to stand up separately.
$49/mo whether you're on Shopify Basic, Advanced, or Plus. Swish charges Plus merchants $99/mo for the same wishlist features as their $19 Basic tier.
Wishlist + loyalty + referrals + accounts in one bill — instead of stitching together separate apps that don't share a customer account.
Our team imports every wishlist record and customer relationship from Swish (Wishlist King) 1:1, with zero customer disruption.
Swish (Wishlist King) is a great starting point, but lacks many features. Mage matches it on the wishlist features that matter — guest wishlists, back-in-stock and price-drop alerts, Klaviyo, GA4, and Meta integrations — and adds a full loyalty program, two-sided referrals, and modern Customer Accounts to the same subscription.
Swish handles wishlists well. Mage matches it on wishlist features and adds loyalty, referrals, and Customer Accounts at one flat price regardless of your Shopify plan.
We've built a direct Swish (Wishlist King) migration tool that imports every wishlist record, customer relationship, and back-in-stock subscription exactly as it stands today. Our team handles the switch end-to-end, and most brands go live the same week they install Mage.
We migrate from
Migrating from another wishlist or loyalty app? See the full list →
Pricing & Plans
For growing brands, get access to a loyalty program with Shopify POS, VIP Tiers, earning rules and rewards.
per month
For established brands. Customer Accounts, Wishlists and advanced retention features.
per month
Everything in Starter, plus:
For high-volume brands with custom needs. Full platform with developer tools, API and dedicated support.
Pricing
Tailored to you
Build a plan that fits
Additional orders
Everything in Growth, plus:
“We are really happy with working with the Mage team and getting this program up and running. They are very responsible and professional. Very seamless and the upsell features seem to already be helping with adoption!”
“I looked into so many different integrations for loyalty and referrals for our Shopify Store, but no one impressed me more than Mage on human connection, customer service, and value.”
Mage is the modern alternative to Swish (formerly Wishlist King) for Shopify brands that want wishlists AND a loyalty program in one app. You get the same wishlist fundamentals as Swish — guest wishlists, back-in-stock and price-drop alerts, Klaviyo, GA4, and Meta integrations — at one flat price of $49/month regardless of your Shopify plan, plus a full points-and-referrals loyalty program and modern Customer Accounts built in.
Yes. Swish is the rebranded name for Wishlist King — the Shopify app store currently lists it as "Swish (Wishlist King)." Same product, same team, same features, new name. If you used Wishlist King in the past or installed it before the rebrand, you're using Swish today.
Swish is a Shopify wishlist app: customers save products throughout their shopping journey, get back-in-stock and price-drop alerts, and merchants get wishlist analytics and curation. Klaviyo, GA4, and Meta integrations are included on every plan, with unlimited wishlists and sessions. It's a focused, well-built wishlist app — wishlist only.
Swish is a wishlist app. Mage is a wishlist app plus a loyalty program, two-sided referrals, and modern Customer Accounts — all in one subscription. If you're shopping for just a wishlist, Swish covers it. If you're building out the full retention stack — wishlist, loyalty, referrals, accounts — Mage replaces 2–3 apps with one bill.
It depends on your Shopify plan and what you need. Swish ties pricing to your Shopify tier: $19/mo for Basic, $29/mo for Shopify, $49/mo for Advanced, $99/mo for Plus. Mage is a flat $49/mo regardless of Shopify plan. So Swish is cheaper on Shopify Basic and Shopify; the two are the same price on Advanced; Mage is cheaper on Plus. If you also need loyalty, accounts, or referrals, Mage is the better deal at every tier since Swish doesn't include those features at all.
No. Swish (Wishlist King) is a wishlist app — no loyalty program, no two-sided referrals, no Customer Accounts surface. Mage includes all three in the same $49/month subscription, with one customer account and one balance across wishlists and loyalty points.
No. Our team handles a free, white-glove migration from Swish (Wishlist King). We import every wishlist record, customer relationship, and back-in-stock subscription 1:1, then rebuild your wishlist flows so your customers see the same saved items in a more capable app on day one.
Wishlist King rebranded to Swish to refresh the product positioning and modernize the brand — same team, same product, new identity. The Shopify app store listing currently reads "Swish (Wishlist King)" so longtime users can still find it under both names.
Yes. Mage is built natively for the modern Shopify stack — Online Store 2.0, app blocks, checkout extensions, Multipass SSO for Plus, and full headless support via REST and JavaScript APIs. And unlike Swish, our Plus pricing doesn't jump to $99/month — it stays at $49.
Swish (Wishlist King) is a fair pick if you only need a wishlist, you're on Shopify Basic or Shopify (the lower-priced tiers), and you don't plan to add loyalty, referrals, or Customer Accounts. You've outgrown Swish when you want one balance for wishlists and loyalty points inside a single branded customer account; when you'd rather replace 2–3 apps with one platform and one bill; or when you're on Shopify Plus or Advanced and would pay less on Mage's flat $49/mo than Swish's tier-based pricing.
