Designed for today’s leading brands. Mage elevates loyalty into a refined, scalable growth experience your team and customers will love.
Average ROI our customers see over the cost of Mage.
Average revenue lift — top performers hit 25%.
More annual spend from loyalty members who redeem rewards vs those who don't.
Marsello is built for omnichannel retailers running multiple POS systems. If you're Shopify-first, Mage gives you the full retention stack, natively, without paying for machinery you don't use.
Run a paid members-club for recurring revenue alongside points and tiers. Marsello doesn't offer memberships at all.
Checkout extensions, Shopify Flow, and a native account experience. Marsello spreads across Shopify, Lightspeed, Heartland, and Cin7, so Shopify depth isn't its focus.
Tiers, points expiry, and advanced rules included. Marsello gates these behind its higher-priced Accelerate plan.
Save-for-later, back-in-stock, and price-drop alerts that drive second purchases. Marsello has no wishlist.
Two-sided referrals with built-in fraud controls that block self-referrals and abuse before they cost you margin.
Loyalty, memberships, referrals, VIP tiers, and accounts in a single Shopify-native subscription, with the essentials included instead of gated to a higher tier.
Marsello starts you on a loyalty plan, then reserves VIP tiers, points expiry, and API access for its higher Accelerate tier. Mage puts the full retention stack in one plan from the start.
Loyalty, native memberships, VIP tiers, referrals, and wishlists all included. No piecing the essentials together from separate tiers and add-ons.
Marsello keeps VIP tiers, points expiry, and API access on its Accelerate plan. Mage includes them without an upgrade.
Transparent usage-based pricing with optional discounted annual billing. Stay because it works, not because of a contract.
Wishlists drive second purchases, but Marsello doesn't offer them. Mage includes built-in wishlists and saves, so customers can save favorites, get back-in-stock and price-drop alerts, and convert from intent to purchase without leaving your store.
Marsello covers points and referrals, but it has no paid memberships. Mage runs memberships natively and adds fraud protection to referrals: launch a paid members-club for predictable recurring revenue, and grow with two-sided referrals that block self-referrals and abuse before they cost you margin.
Built for Shopify, not spread across five POS systems. Where the two genuinely differ, including where Marsello wins.
MarselloWe've built a direct Marsello migration that imports every point balance, VIP tier, and referral record exactly as it stands today. Our team handles the switch end-to-end, including landing page and account design, and most brands go live the same week they install Mage.
We migrate from
Migrating from another loyalty app? See the full list →
Pricing & Plans
For growing brands, get access to a loyalty program with Shopify POS, VIP Tiers, earning rules and rewards.
per month
For established brands. Includes Referral Campaigns & advanced loyalty & retention features.
per month
Growth modules
Everything in Starter, plus:
For high-volume brands with custom needs. Full platform with developer tools, API and dedicated support.
Tailored to you
Build a plan that fits
“We are really happy with working with the Mage team and getting this program up and running. They are very responsible and professional. Very seamless and the upsell features seem to already be helping with adoption!”
“I looked into so many different integrations for loyalty and referrals for our Shopify Store, but no one impressed me more than Mage on human connection, customer service, and value.”
Mage is the Shopify-native alternative to Marsello for brands whose business lives on Shopify. You get loyalty, native paid memberships, VIP tiers, wishlists, and fraud-protected referrals in one plan, built specifically for Shopify with checkout extensions and a native account experience. Free migration, live in 1 week.
Yes, in two cases. If you sell across multiple POS systems (Lightspeed, Heartland Retail, or Cin7) and need one loyalty balance everywhere, Marsello is purpose-built for that and Mage is not. And if you want email and SMS marketing bundled into the same tool, Marsello includes them. Mage is Shopify-native and focuses on retention, pairing with a dedicated email and SMS platform like Klaviyo. If you are Shopify-first, Mage consolidates more of the retention stack with less overhead.
Native paid memberships, built-in wishlists and save-for-later, Shopify checkout extensions, and a native Shopify account experience. VIP tiers and points expiry are also included rather than gated behind a higher plan as they are on Marsello's Accelerate tier.
They are structured differently. Marsello's loyalty plans run $60 per month for Launch and $120 for Accelerate, where VIP tiers, points expiry, and API access live, with email and SMS available as add-ons. Mage is one flat plan, Starter $49 and Growth $499, with memberships, VIP tiers, referrals, and wishlists all included rather than gated to a higher tier, plus optional discounted annual billing.
No. We import every point balance, lifetime points, VIP tier, and referral record exactly as it stands in Marsello. Customers log in to find the same balance in a more capable, Shopify-native program.
Mage is built for Shopify, including Shopify POS for in-store earning and redemption. The difference from Marsello is scope: Marsello also unifies non-Shopify systems like Lightspeed and Cin7, whereas Mage is Shopify-native by design. If your stack is entirely Shopify, that focus is an advantage.
Founder-led support with direct Slack access to the engineers building Mage, plus free white-glove migration from Marsello. We treat support as part of the product, not a separate help-desk queue.
