Loyalty & Retention

Deep dives into customer loyalty and retention strategies. Learn how to turn one-time buyers into lifelong customers.

The 11 Loyalty Emails Every Shopify Brand Should Be Sending (Free Templates)

Sep 15, 2026

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Ecommerce Referral Program Benchmarks: Share Rates, Conversion, and What Good Looks Like

Sep 13, 2026

B2B vs DTC Loyalty Programs: What Changes and What Does Not

Sep 12, 2026

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Why B2B Buyers Churn (And What Actually Keeps Them)

Sep 11, 2026

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Loyalty Points vs Store Credit: Which Is Right for Your Shopify Brand?

Sep 10, 2026

How to Build a B2B Loyalty Program on Shopify

Sep 10, 2026

Cost Per Retained Customer: The Metric That Should Sit Next to CAC

Sep 9, 2026

How to Budget for a Loyalty Program (And What to Expect in Year One)

Sep 8, 2026

Discounts vs Points: Which Actually Costs You More Margin?

Sep 7, 2026

Loyalty Breakage Explained: Why Unredeemed Points Are Not Free Money

Sep 6, 2026

Why Status Beats Discounts: The Psychology of VIP Tiers

Sep 5, 2026

Why Your Customers Never Redeem Their Points (And What Low Redemption Really Costs)

Sep 4, 2026

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COMPLETE GUIDE

Shopify Customer Retention: The Complete Strategy Guide for 2026

Gelato Pique combines points, three VIP tiers, gift reminders, branded accounts, referrals, and wishlists in one program. That is Shopify customer retention in practice: connected reasons for a customer to return after the first order.

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