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Loyalty & Retention

Deep dives into customer loyalty and retention strategies. Learn how to turn one-time buyers into lifelong customers.

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One-Sided vs Double-Sided Referral Rewards: Which Converts Better?

Sep 15, 2026

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The BFCM Second Purchase Playbook: How to Turn Black Friday Buyers Into Repeat Customers

Sep 15, 2026

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7 Shopify Brands Using Store Credit for Loyalty in 2027

Sep 15, 2026

The 11 Loyalty Emails Every Shopify Brand Should Be Sending (Free Templates)

Sep 15, 2026

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B2B vs DTC Loyalty Programs: What Changes and What Does Not

Sep 12, 2026

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Why B2B Buyers Churn (And What Actually Keeps Them)

Sep 11, 2026

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Loyalty Points vs Store Credit: Which Is Right for Your Shopify Brand?

Sep 10, 2026

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How to Build a B2B Loyalty Program on Shopify

Sep 10, 2026

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Cost Per Retained Customer: The Metric That Should Sit Next to CAC

Sep 9, 2026

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How to Budget for a Loyalty Program (And What to Expect in Year One)

Sep 8, 2026

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Discounts vs Points: Which Actually Costs You More Margin?

Sep 7, 2026

Loyalty Breakage Explained: Why Unredeemed Points Are Not Free Money

Loyalty Breakage Explained: Why Unredeemed Points Are Not Free Money

Sep 6, 2026

Why Status Beats Discounts: The Psychology of VIP Tiers

Why Status Beats Discounts: The Psychology of VIP Tiers

Sep 5, 2026

Why Your Customers Never Redeem Their Points (And What Low Redemption Really Costs)

Why Your Customers Never Redeem Their Points (And What Low Redemption Really Costs)

Sep 4, 2026

The Endowed Progress Effect: Why Starting Customers at Zero Is a Mistake

The Endowed Progress Effect: Why Starting Customers at Zero Is a Mistake

Sep 3, 2026

The Psychology Behind Loyalty Programs That Actually Change Behaviour

The Psychology Behind Loyalty Programs That Actually Change Behaviour

Sep 2, 2026

Designing a Loyalty Program for a Seasonal Shopify Business

Designing a Loyalty Program for a Seasonal Shopify Business

Sep 1, 2026

How Gift Buyers Break Your Loyalty Program (And How to Fix It)

How Gift Buyers Break Your Loyalty Program (And How to Fix It)

Aug 31, 2026