Meet Mage AI and the Winter Update: ask your loyalty program anything.Meet Mage AIDiscover

Loyalty & Retention

Deep dives into customer loyalty and retention strategies. Learn how to turn one-time buyers into lifelong customers.

White text reading “Migrate Points to Store Credit” over a soft gradient background.

How to Migrate a Loyalty Program from Points to Store Credit (Without Losing Customer Balances)

Oct 1, 2026

Blog hero image displaying the title “Free Shipping as a Loyalty Reward” in white text over a soft gradient background.

Free Shipping as a Loyalty Reward: When It Works and When It Destroys Margin

Oct 1, 2026

White text reading “How to Name Your Loyalty Program” over a soft gradient background

How to Name Your Loyalty Program (And Why Rewards Is the Worst Option)

Oct 1, 2026

A Shopify storefront showing different early access banners for gold, silver and guest customers

How to Personalise Your Shopify Storefront by VIP Tier (Metafields, Tags and Liquid)

Sep 28, 2026

The retention hierarchy: five stacked layers from product to retention system

The Retention Hierarchy: Why Your Retention Marketing Isn't Working

Sep 28, 2026

Time to second purchase: a stopwatch between a first and second Shopify order

Time to Second Purchase: How to Measure It and Shrink It on Shopify

Sep 28, 2026

White text reading “VIP Tiers in Your Loyalty Program” over a soft gradient background.

How Many VIP Tiers Should Your Loyalty Program Have?

Sep 26, 2026

White text reading “Loyalty Program Terms” over a soft gradient background.

How to Write Loyalty Program Terms That Protect You (And Do Not Scare Customers Off)

Sep 25, 2026

White text reading “Loyalty Programs and Data Privacy” over a soft gradient background

Loyalty Programs and Data Privacy: What Shopify Brands Need to Get Right

Sep 24, 2026

White text reading “Where to Promote Loyalty Program” over a soft gradient background.

Where to Actually Promote Your Loyalty Program (10 Placements Most Brands Miss)

Sep 23, 2026

White text reading “Relaunch Loyalty Program” over a soft gradient background.

How to Relaunch a Loyalty Program Nobody Uses

Sep 22, 2026

White text reading “Audit Loyalty Program” over a soft gradient background.

How to Audit an Underperforming Loyalty Program in One Afternoon

Sep 21, 2026

White text reading “Who Should Own Your Loyalty Program?” over a soft gradient background.

Who Should Own Your Loyalty Program? (It Is Probably Not Marketing)

Sep 20, 2026

White text reading “Identify At-Risk Customers” over a soft gradient background.

How to Spot At-Risk Customers Before They Churn

Sep 19, 2026

White text reading “Third Purchase Matters More Than Second” over a soft gradient background.

Why the Third Purchase Matters More Than the Second

Sep 18, 2026

White text reading “The Second Purchase Problem” over a soft gradient background.

Second Purchase Rate: How to Measure and Improve It on Shopify

Sep 17, 2026

White text reading "Increase Repeat Revenue" over a roadside fruit stall on a sunlit country road

How to Increase Repeat Revenue After First Purchase

Sep 16, 2026

White text reading “When to Ask for a Referral” over a soft gradient background.

When to Ask for a Referral (Timing Beats Incentive Size)

Sep 16, 2026